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Thailand ICT Overview
Q2 2013

November 2013
Thailand Overview [2012]
Population: 67.09 million
GDP: $365.6 Billion
GDP per Capita $3,350.78
GDP per Capita PPP :
$8,458.94
Labor force 40.19 Million
[June 2013; National
Statistical Office]
Unemployment rate 0.6%
Source :http://www.tradingeconomics.com/thailand/gdp
Internet Usage
Internet Usage in Thailand
Internet Users : 23.86 million,
penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.55 million users
penetration 22.7% per household
[NBTC, July 2013]
Internet International Bandwidth 616,133 Mbps
Total Domestic Bandwidth 1,276,265 Mbps
[NECTEC, July 2013]
Households with the ICT devices

Source : National Statistical Office; 2012
Population using the Internet
by age group

Source : National Statistical Office; 2012
Population using ICT by region

Source : National Statistical Office; 2012
Social Networks Population
in Thailand 2013

18.5 Million

Source : ZocialRank.com

18 Million

2 Million

5.3 Million
Videos
Top 10 websites in Thailand
Google Thailand
Google
Facebook
YouTube
Dealfish.co.th
Blogspot.com
Pantip.com
Yahoo
Wikipedia
Windows Live
Source :Alexa, September 2013
Mobile Usage
Mobile Usage in Thailand
Mobile Subscribers : 89.98 Million
Mobile Penetration 131.84%
[NBTC, July 2013]
3G Mobile Subscribers : 10.5 Million
[Business+, Sep 2013]
Mobile Non-Voice/Voice Revenue
Ratio 35.77% [NBTC, July 2013]
Mobile Operators Marketshare:
Q2 2013

23.9%
1.98%

42.72%

0.27%
31.02%
Source :NTBC, July 2013
Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC
1.26 million, Notebook 2.1 million,
Tablet 1.3 million [NSTDA]
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped [IDC]
Mobile Phone Shipment in Thailand
Smartphone sales in Thailand are
tipped to 7.5 million unit of the total
16 million in 2013. [GfK]
Smartphone sales in Thailand is 2.87
million units in the first four months of
2013: [GfK]
Smartphone penetration in Thailand is
now 31% [Ourmobileplanet, August 2013].
Thailand Smartphone Marketshare 2012

15
Thailand Mobile Handset Marketshare

Not include
shipment by
mobile operators
Source : Business+, Sep 2013

16
Smartphone Activities
(Users in Thailand)

Source: OurMobilePlanet, August 2013
ICT Market
Thailand ICT Market
Thai ICT market value is expected to reach $18.8
billion in 2012 communication industry captured
76% of the market share while hardware and
software took up 17.6% and 5.5% market share.
Digital content market in Thailand will reach $522
million by end of 2012

19
ICT Market Survey
Value in Million Baht

Source: NSTDA; April 2012
Communications Equipment 2011

Source: NSTDA; April 2012
Communication Services 2011

Source: NSTDA; April 2012
Software Market Survey
Value in Million Baht

Source: TDRI, SIPA; Nov 2013
Software Industry Manpower

Others
2011
2012

Source: TDRI, SIPA; Nov 2013
Embedd Software Manpower

2011
2012

Source: TDRI, SIPA; Nov 2013
E-Commerce
e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 340,903
million baht in 2011. [NSO]
E-Commerce market in Thailand is expected to reach
almost Bt15 billion in 2013 [Paypal]
E-Commerce usage in Thailand in 2011-2012 is estimated
to be at 67% and M-Commerce is at 37%: One of the top
growing country in Asia [MasterCard]
51% of Thai people ever purchase goods via smartphones.
[OurMobilePlanet]
Value of E-Commerce (Million Bahts)

Source : E-Commerce Survey,National Statistical Office; 2011
Thailand Top 10 Shopping Websites
433,860 Visitors

382,537 Visitors

196,633 Visitors

176,113 Visitors

113,761 Visitors

90,618 Visitors

72,850 Visitors

45,575 Visitors

34,985 Visitors

34,671 Visitors

Source : http://shopping.truehits.net/; Sep 2013
Internet/Mobile Banking in Thailand
Internet Banking
- 7,000,598 accounts
- Amount of transactions 1,663 billion baht

Mobile Banking
- 969,977 accounts
- Amount of transactions 53 billion baht
Source : Bank of Thailand; Apr 2013
Mobile Payment in Thailand

Source: OurMobilePlanet, August 2013
Mobile Payment Readiness Index

Source :Mastercard

32
Comparing Thailand
With Others
34
IT Industry Competitiveness 2011

Source: EIU2011

35
36
ASEAN ICT MasterPlan 2015

Source: Ministry of Information Communication & Technology

37
38
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40

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