Presentation at IMC Institute training on "Planning on Mobile Strategy" 29-30 May 2013

1. Planning on Mobile Strategy
29-30 May 2013

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Agenda: Day 1
9.15 - 10.30: Mobile Technology Trends
Assoc. Prof. Dr.Thanachart Numnonda
Executive Director, IMC Institute
Former Director, Software Park Thailand
10.45 – 12.15: Mobile Social Marketing
Ms.Oranuch Lerdsuwankij
Co-Founder, thumbsup.in.th

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13.15 – 14.30: BYOD Strategy
Mr.Chaiyakorn Apiwathanokul
CEO, S-Generation
14.45 – 15.45: Strategy on Mobile Applications
for your organization
Dr.Boonyanit Mathayomchan
Lecturer, Mahidol University
15.45 – 17.00: Case Studies on Latest Mobile
Technology Usage
Ukrit Visitkitjakarn (Managing Director, Apptividia)
Apichai Ruangsiripiyakul (MD, Think Technology),
Chalermpol Srisuwan (General Manager, CRM-C)

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Agenda: Day 2
9.00 – 9.45: Mobile Commerce
Mr.Pawoot Pongvitayapanu
CEO, Tarad.Com
President, E-Commerce Association
10.00 – 10.45: Mobile Device Battle
Mr.Pathom Indarodom
Managing Dircector, ARIP

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11.00 – 11.45: Mobile Security
Mr.Nipon Nachin
IT Security Specialist, ACIS Professional Center
11.45 – 12.30: Mobile Payment
Mr.Nopphorn Danchainam
Managing Director, Digio (Thailand))
13.30 – 16.30 Workshop on how to develop and
evaluate a mobile strategy for your organization
Mr.Ville Kulmala
Director, Mobile Spark
Chairman, Mobile Monday Thailand

7. Mobile Technology Trends
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
29 May 2013

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Technology Trends

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Gartner Top 10 Strategic Technology Trends
Media tablets and beyond
Mobile-centric applications and
interfaces
Social &contextual user experience
Application stores and marketplace
The Internet of everything
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing
Mobile Device Battles
Mobile Applications and HTML5
Personal Cloud
Enterprise App Stores
The Internet of Things
Hybrid IT and Cloud Computing
Strategic Big Data
Actionable Analytics
In Memory Computing
Integrated Ecosystems
2012 2013

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Mobile ComputingCloud Computing
Social Technologies Information

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Cloud Computing Smartphone 3G/4G Wireless Broadband
Eye-Tracking Augmented Reality Social Networking
3D Printing Autonomous Car
Current Technologies That Will Shape Our Future

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Radical Transformation

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Source :London Futurists; mz@envisioningtech.com

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The power of your hand
in 10 years
Look like this today
Source: Winning in a Digital World; Mark Mueller-Eberstein

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Global smartphones annual sales will grow
about 46 percent to 687.9 million units this year
and will touch 1.05 billion units in 2014
[Credit Suisse; Apr 2012]

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Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]
Thailand Smartphone/Tablet
Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
[IDC]

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2013
Mobile will become the most common
way of accessing the Internet
Source :Trending the future: Mobile Trends 2011

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Welcome to
The Post-PC Era

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Source :London Futurists; mz@envisioningtech.com

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Emerging Mobile Technology
QR Code NFC Tectiles

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Devices Battle

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Source :London Futurists; mz@envisioningtech.com

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Worldwide Devices Shipment

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Sales of Smartphones
Source Gartner: April 2011

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Sales of Tablets
Source Gartner: September 2011

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Smartphone Marketshare Q1: 2013
Source Strategy Analytics

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Tablet Marketshare Q1: 2013
Source IDC

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Mobile Operators

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Total Global Subscriptions to
exceed 7 billion in early 2013
(China exceeds 1 bn, India 950 mn)
Source: http://www.chetansharma.com/

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Total global mobile revenues to hit
$1.5 trillion in 2012 (over 2% of global GDP)
Total global mobile data revenue
went past $300 billion in 2011
Source: http://www.chetansharma.com/

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Mobile Apps

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Mobile App Eco-System
Hardware Apps Application Store

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Mobile operator app ecosystem
Developer Community
Programs
Operator run app store
Promotes local apps,
Allows in-app charging

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Application Stores

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Mobile Apps Industry Is Huge
It is currently estimated at $7 billion,
with expected increase
to almost $17.5 billion in 2012
[GetJar]

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“Q1 2013, four leading stores
hit 13.4 billion downloads, with revenue of $2.2 billion”
Canalys, April 2013

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More than 25 Billion apps
downloaded
from the Apple app store

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Apple App sales
Revenues of $5.71B since 2008.
Paid over $4B to developers.
Apple keeps 30% revenue share,
Developers keep 70%

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More than 13 Billion apps
downloads from Android Market
(450,000 apps,
1 Billion downloads a month)

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Mobile Apps in Thailand
Local Mobile Apps 530 Apps in 2010
Expected local mobile apps in 2011 =>
1,300 Apps
Revenue 495 Million Baht
Source: Kasikorn Research Center 2011

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Public App Stores : Issue
Lack of business focus
Lack of volume purchasing
Security issues

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Enterprise App Store
Source The Enterprise Appstore: Appear

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Why Enterprise App Store?
Distribution and Deployment Support
Policy Enforcement
App Improvement and Tool Set
Development
Branding and User Satisfaction
License Management

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“By 2014, 60% of IT organization will deploy
private app stores”
Gartner

52. 52Source What's your Enterprise Appstore: Partnerpedia

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BYOD

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Trends in End User Devices
Source JSC: January 2012

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Trends in End User Devices
Source JSC

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Bring Your Own Devices (BYOD)

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Sign of the Times
1995: Employee Car
2005: Employee Cell Phone
2015: Employee Computer / Devices

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Mobile in Enterprise
Gartner forecasts that in 2016, half of all non-PC
devices will be purchased by employees. By the end
of the decade, half of all devices in business will be
purchased by employees.
By 2016, 60% of large enterprises will implement
limited access network zones to limit the connectivity
of personally owned mobile devices.
Gartner predicts that through 2017, 90% of
enterprises will have two or more mobile operating
systems to support.

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BYOD
PRO
User flexibility
Less devices for users
More advanced devices
on the network
Devices upgraded more
frequently that
organization cycle
CON
Less control of devices
Data security compliance
Who owns the data?
How will you recover data
if someone leaves?
Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

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BYOD is not the Question
It’s already here.
“How do we secure personal devices?”
“How do we secure the data?”
– The policies go with the data and the risk, not
the device
Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley

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www.facebook.com/imcinstitute

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Thank you
thanachart@imcinstitute.com
www.imcinstitute.com
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