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Introduction to
                      Force.com


Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
9-10 April 2013
Cloud Computing


                  2
Cloud Computing       Mobile Computing




Social Technologies       Information    3
Cloud computing is a model for enabling ubiquitous,
    convenient, on-demand network access to a
 shared pool of configurable computing resources
          (e.g., networks, servers, storage,
              applications and services)
           that can be rapidly provisioned
   and released with minimal management effort
           or service provider interaction..


                    Definition (NIST)



                                                      4
Cloud Computing Characteristics

On-demand self service
Broad network access
Resource pooling
Rapid elasticity
Measured service



                                    5
6
Source : Kent Langley's Blog   7
Cloud Computing change
 IT as electricity industry




                              8
Comparison of Traditional Marketing
 solutions with Cloud Marketing..
Traditional Marketing   Cloud Marketing
Solution (on Premise)   (as a Service)




                                          9
Three layers of Cloud services




                                 10
11
12
“80% of new commercial enterprise apps
will be deployed on cloud platforms in 2012.”



      IDCPredictions 2012: Competing for 2020




                                                13
“Public and private IT cloud services will generate
    nearly 14 million jobs worldwide by 2015.”



                   IDC, March 2012




                                                      14
Skill Change


 Local OS
                                         Public Cloud:
                              SLA
              Networking                 Applications
  Server
                                         Development
Management                  Contracts
              Application
               Support                   Private Cloud:
Hardware                    Monitoring
                                         Virtualization
Acquisition



  Less          More        Revived         New
                             Skills         Skills        15
The Salesforce Platform




                          16
Force.com Platform




                     17
“ 800,000 Force.com developers currently and
2.5x increase in demand for Force.com developers.”



                  IDC, March 2012




                                                     18
Force.com


            19
What is Force.com

The world's first PaaS platform
focus on business applications
a part of Salesforce.com
but Force.com is not CRM.
runs in a hosted multi-tenant environment,



                                             20
Salesforce.com applications

Salesforce Automation, Sales Cloud
Service and Support Center, Service Cloud
Collaboration Center, Chatter




                                            21
Force.com: MVC architecture

Model-View-Controller (MVC) architecture.
Model:
– Salesforce Objects, Metadata
View:
– Tabs, Forms and Visualforce pages
Controller
– Workflows, Apex Controllers, Trigger
                                            22
Force.com: Key Technologies

Multi-tenant kernal
Force.com metadata
Force.com Webservice API
Apex and Visualforce
Salesforce Object Query Language (SOQL)
AppExchange


                                          23
Force.com: Development

Building the database (Database.com)
Connection to the database
   • Salesforce metadata API
Developer IDE
   • Online Page Editor and App Setup
   • Force.com IDE or Eclipse plugin
Development Environment
   • Force.com real time sandboxes
                                        24
developer.force.com




                      25
26
Force.com
Workshop

            27
Applications

A collection of tabs and objects used together to
form a business process.
Standard Applications
 – Sales
 – Call Center
 – Marketing
 – Community
Custom Applications
                                                    28
Objects

Standard Object
– Objects that are created and made available by
  Salesforce.com
Custom Objects
– Objects that you create in your org to store
  information unique to your business



                                                   29
Standard Objects

Account
Contact
Lead
Campaign
Opportunity
Forecast
Quote
Product and price book
                              30
Case
Custom Application

     Tutorial #1: Creating Warehouse App




                                              31
Source: Force.com Workbook: SUMMER '12
Force.com Fields

Standard Fields
–   Created By
–   Last Modified By
–   Owner
–   CreatedDate
–   ModifiedDate
Custom Fields
                               32
Custom Fields

Text fields
Picklists
Dependent picklist
Currency field
Date
Date/Time
Email
Etc.                       33
User Interface

Tabs
Page Layout
Visualforce pages




                            34
Relationships

Lookup (1:n)
– relationships are loosely coupled relationships
Master-Detail relationship (1:n)
– relationships are more tightly coupled
  relationships
– the detail/child follows the master



                                                    35
Tutorial #2: Adding Relationships




     Exercise: Adding more fields and edit page layout
                                                         36
Source: Force.com Workbook: SUMMER '12
Formula fields
A formula is similar to a spread sheet formula field
that is executed at run time
Roll-up summary fields




                                                       37
Validation rules

Validation rules are attached to fields.
They are executed when a record is created
or updated.
We can define with with an error message




                                         38
Tutorial #3: Using Formulas and
                Validation Rules




                                         39
Source: Force.com Workbook: SUMMER '12
Workflow




                                                             40
Source:Force.com Developer Certification Handbook (DEV401)
Tutorial #4: Automating Processes
              Using Workflow




                                         41
Source: Force.com Workbook: SUMMER '12
Profile
A profile is a collection of permissions and other
settings associated with a user or a group of
users.
Your organization has a number of standard
profiles already defined.
If you create an app, the permissions and settings
to access the app and associated
objects are disabled for most profiles.

                                                     42
Tutorial #5: Creating an
                     Approval Process




                                             43
Source: Force.com Workbook: SUMMER '12
Reports and Dashboard
Tabular reports
Summary report
Matrix report
Dashboard




                              44
Tutorial #6: Creating Reports
                  and Dashboards




                                           45
Source: Force.com Workbook: SUMMER '12
Import & Export Data
Data can be exported for making periodic backups
or downloading the entire data
We can insert data into existing standard and
custom objects

Exercise: Import & Export Data



                                               46
Apex
Apex is a stored procedure-like language
Apex is not a general-purpose programming
language like Java or C.
Apex is the only language that runs on the
Force.com platform




                                             47
Tutorial #7: Adding Programmatic
                Logic with Apex


             Tutorial #8: Adding Tests to
                       Your App


                                            48
Source: Force.com Workbook: SUMMER '12
Visualforce
Visualforce is a combination of a page containing
the presentation and Apex classes containing
the business logic
logic.The presentation is usually HTML rendered
in the Web browser, but Visualforce also supports
content types such as XML and PDF. HTML
output.


                                                    49
Tutorial #9: Building a Custom User
       Interface Using Visualforce




                                         50
Source: Force.com Workbook: SUMMER '12
Tutorial #10: Creating a Public Web
             Page Using Sites




                                         51
Source: Force.com Workbook: SUMMER '12
Tutorial #11: Creating a Store Front




                                          52
Source: Force.com Workbook: SUMMER '12
References
Force.com Developer Certification Handbook
(DEV401), Siddhesh Kabe; Jan 2012
Force.com Tips and Tricks, Abhinav Gupta; Ankit
Arora, Feb 2013.
Force.com Workbook, 2013,
http://www.salesforce.com/us/developer/docs/workbook/forcecom_work
book.pdf

Development with the Force.com Platform, Second
Edition, Jason Ouellette, 2012
                                                                     53
Thank you

thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute
                                  54

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