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This document discusses several major social media platforms and how they can be used by different groups. It outlines the history and growth of Facebook, LinkedIn, Twitter, and Pinterest. For job seekers, it recommends using Facebook for personal connections, LinkedIn for professional networking and resumes, and Twitter for following companies. Small businesses are advised to use Facebook for marketing, LinkedIn for recruiting and intelligence, and Twitter for customer service. Middle-aged moms are suggested to use Facebook for personal updates and connections, LinkedIn for keeping resumes current, Twitter for following news, and Pinterest for sharing images.
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- 1. Facebook, LinkedIn, Twitter and Pinterest How to Make the Best of Social Media in Your Everyday Life Irene (Brandenburg) McDermott ‘81 Librarian and author The Internet Book of Life
- 2. • So many social networks, so little time. – Facebook – LinkedIn – Twitter – Pinterest • How can they be used by – Recent graduates seeking jobs – Small businesses – Middle aged moms •Social Networking
- 3. • Launched February 4, 2004 at Harvard by Mark Zuckerberg • Initially, “The Facebook” was only open to Harvard students. • In March 2004, it opened to Stanford, Columbia and Yale and soon after to other Ivy League schools. • December 2004: Facebook has a million users. Facebook
- 5. • 2005: Facebook supports more than 800 colleges and opens to high schools. • December 2005: Facebook has 6 million users. • September 2006: Facebook opens to all users age 13 and above. • December 2006: Facebook has 12 million users. Facebook
- 6. • December 2008: 145 million. • • December 2009: 360 million. • December 2010: 608 million. • March 2012: 901 million users. Facebook
- 7. • Facebook is the second most popular website in the United States. The first is Google. • 600 million people visit Facebook each month, and half come back every day. Facebook
- 8. • 2002: LinkedIn hatched in the living room of co-founder Reid Hoffman. • Launched May 5, 2003 with 500 invitees. • December 2003: 81,000 members. • May 2011: Successful IPO. LinkedIn
- 9. • March 2012: 161 million international members. • More than 2 million companies have LinkedIn Company Pages. • 36th most popular site in the United States, per Compete.com LinkedIn
- 10. • March 21, 2006: First tweet. • July 2006: Launched by Jack Dorsey, Biz Stone, Noah Glass, Evan Williams. • March 2007: Twitter is a hit at the South by Southwest Interactive (SXSWi) conference. • Twitter won the festival's Web Award and tweeted "we'd like to thank you in 140 characters or less. And we just did!" Twitter
- 12. • March 2012: Twitter has 175 million registered users. • Twitter is the 8th most popular site in the United States. • Now there are 119 million active Twitter accounts. Twitter
- 13. • “Picture Twitter.” • Curated images and video from the web or a camera. • December 2009: Company established by Ben Silbermann, Evan Sharp and Paul Sciarra of Cold Brew Labs in Palo Alto, California. Pinterest
- 14. • March 2010: Pinterest launched as an invitation-only beta site in March 2010. • Soon, it became an open beta that allowed registration via an email request. • August 2011: Time magazine named Pinterest as one of its “50 Best Websites of 2011.” Pinterest
- 15. • January 2011: about 120 thousand users. • August 2011: 1.2 million. • January 2012: over 11 million users. • Today: almost 20 million users. • 50th most popular website in the U.S. per Compete.com Pinterest
- 17. JOB SEEKERS, SMALL BUSINESS, MOMS How Can We Use Social Networks?
- 18. How will you use each of these? How private or personal do you want them to be? Job Seekers Small Business Moms Facebook LinkedIn Twitter How Will You Use the Pinterest Social Networks?
- 20. • Personal connections. • Asking friends in the business to look out. • Stalking companies. • Demonstrating expertise by posting articles and saying interesting things. Job Seekers/Facebook
- 21. • Resumes, recommendations. • Passive recruitment. • Professional connections, groups. • Company pages. (Some job announcements) • Finding staff in companies and then following them on… Job Seekers/LinkedIn
- 22. • Stalk staff of prospective employers. • Follow company announcements. • Sometimes job announcements on Twitter. Job Seekers/Twitter
- 23. • Stalk companies or staff members. • Showcase your own brilliance. Job Seekers/Pinterest
- 24. SMALL BUSINESS In The Start-Up of You, LinkedIn founder Reid Hoffman notes that, “companies don’t give you business – people do.”
- 25. • Separate account from personal? Two personas. • Business news (sales, contests.) • Customer feedback and interaction • Offer free tips. • Collecting “Likes,” building goodwill. • Company intelligence (spy on the competition.) Small Business/Facebook
- 26. • Company pages • Customer relationship manager (CRM) • Announcements, press releases • Recruitment • Company intelligence (spying on competition) Small Business/LinkedIn
- 27. • Customer feedback and interaction. (#ATTsucks) • Company news. • Links to blogs with free tips and articles. Small Business/Twitter
- 28. • Avoid direct promotion but… • Post photos that clients have shared that showcase your products! Small Business/Pinterest
- 29. MOMS Specifically, middle-aged moms such as myself.
- 30. • Personal connections. • Bragging, kvetching. • Political thoughts. • Games! • Spying on old boyfriends. Moms/Facebook
- 31. • Renew personal connections. • Keep resume up-to- date. • Spy on old boyfriends. Moms/LinkedIn
- 32. • Track the news! • Follow celebs. • In some cases, communicate with friends. • Are your old boyfriends on Twitter? Moms/Twitter
- 33. • Curate glorious collections of images! • Explore and steal other’s breathtaking images. • Get ideas for dinner. • Your old boyfriend is probably not on Pinterest. Moms/Pinterest
- 34. 72% of Pinterest users are female! (Chicks Rule? Gender Balance on Social Networking Sites http://www.informationisbeautiful.net/visualizations/chicks-rule/ David McCandless, 2012) Gender breakdowns on social networks
- 35. • Social Media Examiner http://www.socialmediaex aminer.com • Mashable Social Media http://mashable.com/social -media/ Keeping up with social networking
- 36. • What about Google+? Final thought
- 37. Irene (Brandenburg) McDermott ‘81 Author, The Internet Book of Life imcdermott@gmail.com Imcdermott.wordpress.com Questions?