1. FACEBOOK
GROWTH
IMAS Communication

2. • Facebook now has 390 million monthly active users
(MAUs) in Asia, from a grand total of 1.276 billion
around the world. That Asia tally is up from 368
million MAUs at the end of last year – and way up
from 319 million in Q1 2013.
• This report edited from Techinasia shows how far
Facebook have gone on the Social Media dominant
road.

3. GROWTH IN ACTIVE USERS
167 181 189 200 216
139 142 144 147 150
179 182 188 195
203
180
195
208
216
233
665
699
728
757
802
0
100
200
300
400
500
600
700
800
900
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Daily Active User (In Millions)
Asia US & Canada Europe Rest of World Total Daily Active Users (In Millions)
Source from www.techinasia.com

4. GROWTH IN ACTIVE USERS
319 339 351 368 390
195 198 199 201 202
269 272 276 282 289
327
346 362 376
395
1,110
1,155
1,189
1,228
1,276
0
200
400
600
800
1000
1200
1400
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Monthly Active User (In Millions)
Asia US & Canada Europe Rest of World Total Monthly Active Users
Source from www.techinasia.com

5. GROWTH IN ACTIVE USERS
• Facebook active users increase year after year and reach 802
millions (daily) and 1,276 millions (monthly) in Q1, 2014,
despite the rumor about that Facebook is decreasing.
Numbers say it all:“Users are spending and engaging more
and more time on Facebook”
• Asia has the highest number of Facebook active users 26,9%
(daily) and 30,6% (monthly).
• Percent of Daily Active Users/Monthly Active Users also
increased, from 58% in Q1-2012 to 63% in Q1-2014
Source from www.techinasia.com

6. GROWTH IN MOBILE ACTIVE USERS
425
469
507
556
609
751
819
874
945
1008
0
200
400
600
800
1000
1200
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Mobile Active Users (In Millions)
Daily Monthly
Source from www.techinasia.com

7. GROWTH IN MOBILE ACTIVE USERS
• Facebook users tend to use mobile device more and more to
be online
In Q1, 2014:
• 79% Facebook users is online by mobile
• 26,7% just use mobile device to online
Source from www.techinasia.com

8. GROWTH IN USING DEVICE
17.0
19.0
21.4
24.1
26.7
32.3
29.1
26.5
23.0
21.0
50.6 51.9 52.1 52.9 52.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Device Change
%Monthly Mobile-Only %Monthly Browser-Only %Monthly Both
Source from www.techinasia.com

9. GROWTH IN REVENUE
80.4 88.2 89.2 90.7 90.5
19.6
11.8 10.8 9.3 9.5
1,548
1,813
2,016
2,585
2,502
0
500
1,000
1,500
2,000
2,500
3,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Growth and Rate in Revenue
%Advertising %Payments and other fees Total Revenue (In Millions)
Source from www.techinasia.com

10. GROWTH IN REVENUE
14.1 14.1 14.2 13.6 14.7
44.3 45.1 46.3 45.6 45.9
29.5 28.2 26.8 28.1 27.9
12.0 12.6 12.7 12.8 11.6
1,245
1,599
1,798
2,344
2,265
0
500
1,000
1,500
2,000
2,500
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
Growth and Rate in Advertising Revenue
%Asia %US and Canada %Europe %Rest of World Total Advertising Revenue (In Millions)
Source from www.techinasia.com

11. GROWTH IN REVENUE
• Most of Facebook revenue came from Advertising
• In contrast to the number of users in Asia, revenue
contributed from this area was very modest (only 14.7%) in
Q1-2014
• In Q1-2014, Facebook just earned $0.93 per Asia user but
$5.85 per US & Canada User.
 Asia is an very big farm but Facebook still don’t harvest it
thoroughly.
Source from www.techinasia.com

12. Thank you
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IMAS Communication synergies Social Media with
Digital, PR and Activation.
For more information, visit
http://imascommunication.com
Phone: (+84) 8 6680 7175
Email: contact@imascommunication.com