How to use Linkedin for your Online Marketing Business
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There is a right way and then there is a wrong way to use LinkedIn for your online marketing
campaigns.
Which way are you using it?
LinkedIn is a social networking platform that connects professionals to other professionals. It is
different than the social networking sites like twitter and Facebook because the key with LinkedIn
is to conduct yourself in a professional manner. Think of it like your resume in which you put your
best foot forward. So, how do you make sure you are using LinkedIn as a professional?
There are 2 main areas to consider when using LinkedIn for your online marketing:
1. Your account profile should showcase your work history and professional accomplishments.
Your profile should convey to others that you are a professional who has something of value to
offer to them. You are an expert in your field. Make sure your profile is complete, concise, and
conveys value.
Some tips for creating a profile other members will be interested in exploring come in the form of
the specialties section and the summary section. Remember the people reading your profile may
be potential employers, colleagues, clients, etc. The first section, specialties, should list your areas
of expertise and will also serve as keywords when other people search for your specialty area.
The summary section is where you write in a narrative form your professional experience and your
professional goals. Make sure this section is readable, interesting, and contain both professional
and layman's terms.
2. Your marketing plan should consist of valuable content to share on LinkedIn.
Your marketing plan on LinkedIn should be different than that of the other social networking sites.
With this social networking site, you should focus on sharing valuable content related to your
specialties with the other members. One strategy that you can implement would be to connect
your LinkedIn profile with your other marketing strategies like your blog. This would allow your
connections on LinkedIn to view the valuable content you are already sharing on other places on
the internet. This would also allow them to link to your other websites which has the potential to
generate the leads for your business that you are looking for.
Another great way to build relationships with other members is to join in the forum conversations.
LinkedIn Answers is where the real value rests with using this network site for your online
marketing campaigns. This is where you can meet and interact with others. Remember the key to
2. building any business is by building relationships!
With this forum that LinkedIn offers, you should be posting questions for others to answer and
maybe even answering questions that others post. When you answer the questions of other
members, you are providing valuable content that will also give you exposure. As people read your
answers and see the value that you provide, they can begin to see you as a leader and expert in
the field. This can dramatically increase the traffic to your website or blog as a means for them to
learn more about what you have to offer. This also is a great way to generate leads! Imagine the
potential!
Remember that this is a professional social networking site that can provide huge rewards for your
online marketing efforts if done properly! Remember you are a professional interacting with other
professionals! LinkedIn is not about pitching your business or products; it is about connecting with
others and sharing value! It is a great way to share your expertise in your niche and interact with
other professionals!
Amber Keinath is an Online Marketing Coach, Social Media Specialist, and Health Coach. Learn
how you can generate 25-30 new leads for you business every day by learning more about blog
for your network marketing business and other marketing strategies.
Article Source:
http://EzineArticles.com/?expert=Amber_Keinath
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Simplify and Build your Business with this One of a Kind LINKEDIN Software!
http://www.jvzoo.com/c/2240/534/
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