1. Indian Online Advertising Market to Reach INR 48 Billion by 2016
Advertisers seeking more creative campaigns are increasingly showing preference towards
online medium vis-à-vis other mediums.
Increasing internet penetration, rise of tablets and smart phones, and the growth of the 3G
technology are expected to be the catalysts in driving the Indian online advertising market in the
coming years. Research firm IMARC Group expects this market to reach revenues worth INR
48 Billion (USD 960 Million) by 2016, according to its latest report titled “Indian Advertising
Market Report & Forecast: 2012-2016”.
The report which has done a comprehensive analysis of the Indian advertising market expects
the total share of online advertising in the Indian advertising market to grow from 5% in 2011 to
nearly 9% by 2016. According to an analyst at IMARC Group, “internet is a very rich medium of
advertisement as it provides a wider scope of creativity through imaginative combination of
audio, video and text. Naturally online advertisements are more interactive than other forms of
advertisements. Advertisers seeking more creative campaigns are increasingly showing
preference towards online medium vis-à-vis other mediums”. The report found that the
Travel/Tourism sector currently represented the biggest spender on online advertising. This
sector was followed by BFSI (Banking, Financial Services and Insurance) and Telecom sectors
which represented the second and third largest spenders on online advertising respectively.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”
provides an analytical and statistical insight into the Indian advertising industry along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian advertising market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, media planners,
advertisers, radio and television broadcasters and all those who are planning to foray into the
Indian advertising market in some form or the other.
Key Aspects Analyzed:

2. Understanding the Indian advertising market
Focus of the Analysis:
Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market
Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market
Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market
Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium

3. Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market
Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market
Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market
Focus of the analysis:
An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:

4. Primary sources include industry surveys and face to face/telephone interviews with
industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white papers,
industry portals, government sources and access to more than 4000 paid databases.
Table of Contents
1 Executive Summary
2 Indian Advertising Market
2.1 Current Trends
2.2 Competitive Landscape
2.3 Market Forecast
3 Indian Advertising Market: Industry Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4 Indian Advertising Market: Industry Performance
4.1 Television Advertising
4.1.1 Current Trends
4.1.2 Viewership & Advertising Revenues Across Various Genres
4.1.3 Major Industries Advertising on Television
4.1.4 Major Companies Advertising on Television
4.1.5 Market Forecast
4.2 Print Advertising
4.2.1 Current Trends
4.2.2 Newspapers
4.2.3 Magazines
4.2.4 Major Industries Advertising on Print Media
4.2.5 Major Companies Advertising on Print Media
4.2.6 Market Forecast
4.3 Radio Advertising
4.3.1 Current Trends
4.3.2 Listenership of Different Radio Channels
4.3.3 Major Industries Advertising on Radio
4.3.4 Major Companies Advertising on Radio
4.3.5 Market Forecast
4.4 Internet/Online Advertising
4.4.1 Current Trends (2005-2011)
4.4.2 Viewership of Various Internet Websites

5. 4.4.3 Major Industries Using Internet/Online Media for Advertising
4.4.4 Major Companies Using Internet/Online Media for Advertising
4.4.5 Market Forecast
4.5 Mobile Advertising
4.5.1 Current Trends
4.5.2 Various Forms of Mobile Advertisements
4.5.3 Major Industries & Companies Using Mobile for Advertising
4.5.4 Market Forecast
4.6 Outdoor Advertising
4.6.1 Current Trends
4.6.2 Bill Boards
4.6.3 Street Furniture
4.6.4 Transit Advertising
4.6.5 Other Mediums
4.6.6 Major Industries and Companies Using Outdoor Advertising
4.6.7 Market Forecast
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-
forecast-2012-2016/