Imaging Mind presents an account of what happened in the world of imaging in 2014 and extrapolates that into the upcoming trends of 2015.

1. Imaging Trends 2015
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4. So many images, so little of lasting use. The cost of
making pictures is dwindling to next to zero. In
economical, cultural and political sense this signals
disruption. New models are likely to emerge. We’re
keen to observe and better understand new
manifestations of visual culture.

5. The following meta-trends are closely tied to imaging
Our world is
changing

6. Text to Visual
readwrite

7. 2D to 3D
Google • Project Tango

8. Look-at-me Age
SelfieCity Project

9. Know Everything

10. Information Overload

11. Emerging
Imaging Trends
2015

12. Sochi Olympics • Camera Drone
New Perspectives
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13. • We live in the ‘look-at-me’ age. People
want to capture their lives in the 3rd
person: from selfies to dronies. We now
want to include ourselves, or part of
ourselves in the shot, in 360 x 360
• Action cameras are the perfect
instrument for this era. The charm lies
perhaps in its sublimated conveyance of
self, its sneaky tolerable narcissism
• There is a hunt for new perspectives:
action cameras, 360º ball cameras,
wearable wrist drones. They make our
ordinary lives look like Hollywood scenes
New Perspectives

14. Neil Harbisson ‘Eyeborg’
Ambient Capture
Panono • 360º camera ball
2

15. • Ambient capture will become the new
standard i.e. before/after, back/front
and even 360 x 360 (photo and video)
• Imaging will join the Quantified Self
movement. New data will be added to
our images: e.g. heart rate, stress
levels. This will add a whole new
dimension to our most precious snaps
and also serve as a trigger for capture
• Ambient data will be used visually
communicate our emotions and
feelings to loved ones
Ambient Capture

16. InFamous Second Son • Photo Mode
Photography in
virtual worlds
3

17. • More and more photographers will
look for inspiration and picture
opportunities in virtual worlds
• Leading video game photographers
are pushing the medium: Duncan
Harris, Iain Andrews, James
Pollock, Josh Taylor and Leo Sang
• New videogame consoles and
games have built in capture modes
for screenshots, even filters
Photography in virtual worlds

18. Zero Point • Virtual Reality Documentary
Immersive Storytelling
4

19. • Today, the power of computing can
provide spectacular realism and the
promise of deeply interactive
experience–in which the individual
participant and the story framework
become one
• Virtual and Augmented Reality will soon
immerse us in a whole new world of
interactive, participatory experiences
• Mobile and physical computing will allow
us to tell and experience immersive
stories in the real world: e.g. through
gamification, projection mapping, AR
Immersive Storytelling

20. Sony • Project Morpheus
Resurrection of
Virtual Reality
5

21. • Virtual Reality is widely touted by
visionaries as ‘the next computing
platform’ and ‘a new medium’, after
a failed first run in the 80s
• Oculus (Facebook), Samsung and
Sony are pushing VR in the
consumer market, first release
expected in 2015
• Applications include cinema, virtual
travel, trauma and phobia treatment,
sports training and gaming
Resurrection of VR

22. Narrative Clip
Lifelogging
6

23. • Wearable devices that feature
continuous capture are starting to
emerge, logging everything we do
during our day
• Large amounts of data can only be
organised by smart computer
algorithms that run in the cloud and
employ machine vision
• Visual Search will help us find
interesting and relevant events and
augment our storytelling
Lifelogging

24. Automated Curation
As the amount of data from images is growing,
we can no longer merely rely on our own eyes to
extract relevant information from them.
Machines, robots and thus algorithms are being
deployed to help us. They will automate curation
and select the most striking, relevant or aesthetic
images to go with the context they are used in.
7

25. • The digital world is suffering from
information overload. The way to
reduce the noise is through
automated curation intelligence
• Automated curation is also personal
and will make intelligent use of the
context the user is in
• We already see the first applications
of automated curation in marketing,
video editing, photo management,
journalism and entertainment
Automated Curation

26. Google • JetPac
Visual Search
If you are looking into innovative ways to
browse and explore search engine results, visual
search engines may provide exactly what you
have been looking for. Simply input an image
and the search engine will tell you what is on
the image, show related results, similar images.
8

27. • Visual Search makes images, not
texts or speech, the starting point
for exploration and discovery
• Popular application areas for visual
search are photo collection
management, security, medical,
quality control, rights management
and e-commerce
• No too far into the future, we can
visually in real-time on our
Augmented Reality glasses
Visual Search

28. Meshed Capture
A mesh network uses a network topology in
which each node relays data for the network. All
nodes cooperate in the distribution of data in the
network. The sheer volume of cameras will soon
be harassed by startups and companies who
intelligently combine different camera sources to
create interesting new visuals and tell stories.
9

29. • Imaging is getting ubiquitous
and pervasive, the camera has
gone from a single lens to a
world full of captures
• Shots and footage from multiple
sources are being combined in
interesting new ways
• Storytelling will be automated
using intelligent computer
algorithms
Meshed Capture

30. Jibo
Camera Personality
10

31. • Knowledge of the context we, as
the owner, are currently in will
make devices more intimate and
personal
• Soon, you will also command Siri
and Cortana as your personal
embedded photographer
• The first camera robots wil have
a pet-like artificial intelligence
(anyone remember Tamagotchi?)
Camera Personality

32. Imaging Trends 2015
1. New Perspectives
2. Ambient Capture
3. Photography in virtual
worlds
4. Immersive Storytelling
5. Resurrection of Virtual
Reality
6. Lifelogging
7. Automated Curation
8. Visual Search
9. Meshed Capture
10. Camera Personality
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