1. Evaluation – AS Media

2.  Genre: I decided to make a music based magazine and the genre of music which I decided
to base my magazine on was Dubstep. Even though I decided to choose Dubstep there
aren't really any professional Dubstep based magazine out there for me to draw inspiration
from so I decided to draw inspiration from other magazine’s with a similar genre like
VIBE NME MIXMAG

3. NME Magazine Front Cover
• Masthead: All magazine will have a masthead at the top of their
page, preferably to the left hand side since we read from left to right
so it will be on of the first things we see. They are usually very bold,
very larger and brightly coloured so we can spot them straight away
and know what magazine we’re about to read into.
•Headline: Any magazine would need a headline on it’s front cover in
order for readers to see what is the most important article in the
magazine which could attract them to buy the magazine. They are
always the second largest copy on the front cover so they can be
easily spotted but not take away from the masthead’s importance.
•Sell Line: A magazine’s slogan is seen frequently on magazine’s
front cover . They are usually located right under, on top or around
the masthead in a much smaller font, this way it won’t take away
from the masthead itself since it’s not as important on a front cover.
•Puffs: Are words or phrases that are situated in a magazine front
cover to boost status.

4. • Cover Lines: Are located in the mid to bottom region of a front
cover and can be situated on either side of the page. Copy will
VIBE Magazine Front Cover always be aligned to the side that its on for example if situated
on the left it will be aligned to the left. Cover lines summarise
certain stories that are inside the magazine in an attempt to
boost the status of the magazine and entice readers to buy the
magazine
• Issue Number: Usually located near the serial bar, the issue
number shows us what issue this current magazine is.
• Date: Usually located near the serial bar, the date shows us
when this issue of the magazine was released.
• Serial Bar: A code that is used to pay for a magazine which is
usually located at the bottom right or left of a front cover. It is
usually quite small in order for it to not take up space on the
front cover or take away any importance from other elements of
a front cover
• House Style: This is a magazine’s own distinctive design that
makes it different from other magazines, for instance a
magazine’s house style, layout and colour scheme.

5. Mixmag Magazine Front Cover  Strap Line: These are printed above or below the main
headline, they are used frequently to emphasise a headline
and make it seem more appealing or interesting. They always
have a smaller font or different colour to the headline in
order for it to stand out from the headline itself.
 Image: The image on the front cover is usually a mid-shot
image of the music artist that is mentioned in the headline.
The image is centred on a front cover and takes up most of
the page frequently we see that the image overlaps the
masthead.
 Colour Scheme: A magazine tends to use only a few amount
of colours on their front cover, for example, blue, white and
black (like the Mixmag front cover).

6. Masthead – I made my masthead bright and
bold because my target audience is young like My Magazine - DUBHEAD Banner – I added a banner like what I saw on Vibe
and Mixmag front covers and I realised that this
those of other magazines like Vibe. Their
was a conventional thing to do in the magazine
masthead is always very large, bold and
industry so I decided to add one to my magazine.
coloured so I decided to do the same in order
for it to be appealing as possible to my target Model – I made sure that my model is very young
audience due to the fact that my audience is young so
Sell Line – My sell line is ‘Dubstep straight to the seeing a young person on the front cover will
head’ I decided to use this phrase because it’s a appeal to them
play on the name of the magazine. My sell line is Image – The image I used on my front cover is a
unique to other magazine’s sell line because I mid-shot image of the main artist I featured in my
want to sell my own magazine in a fashion that magazine. I purposely took a picture of him in his
suits the magazine. room due to the fact that the main story was
Puffs – I made sure to mention artists I about him returning to his hometown.
featured in my magazine but also artists that
my audience said they liked, this way it would Cover lines - I deliberately placed my placed my
help boost the status of the magazine like cover lines on the right hand side of the page in
order for it to not take away importance from the
other magazines do.
headline and my models right arm. This goes
Headline – I made sure to make my headline a against the conventional placement of cover lines
different font from the other copy on the front because we read from left to right but I made
cover as well as making it larger in order to sure that the cover lines are still very noticeable
make it as visible as possible. I did this since it
done by professional magazines.
Language – I’ve used casual and informal
Strap Line - I placed my strap line underneath language for my front cover due to the fact that
my headline purposely because I wanted it to be my target audience are teenagers and this type of
seen straight after the headline but also because language is what they use everyday so it will
it is what is conventional in the magazine appeal to them.
industry

7.  Above is the type of social group that I have aimed to represent in my magazine. Young
people who go to parties and clubs at night and are considered ‘young rebels’. Their Social
Grade would be C1C2D because most of them are still in school studying so they probably
don’t have jobs and those that do have jobs they are more likely to be working part-time so
they wont take away from their school time. They live with their parents although few of
them may have moved into their own homes so they are more likely to not have a steady
income of their own.

8. How they are represented in my magazine
 I made sure to use a young model with similar dress sense to my
target social group in order for him to come across as one of the
Target Social Group
people in the social group I am trying to represent.
 My model is wearing accessories that is worn frequently by the
social group I am trying to represent like hats and piercings.
 In the social group I am trying to represent people tend to throw up
hand signs in their pictures so I made sure my model used his own
signature hand sign in his pictures.

9.  Since my target social group is most likely
to not have a steady income for them to
be able to buy desirable products I decided
to have a competition in my magazine
giving readers a chance to win an iPhone
4S
Competition in my magazine
 When I asked my target audience what
other artists they liked the top three
artists were Trolley Snatcha, Skism and
Nero so I featured them in my magazine
since they are the most liked by my target
social group.
Other artists I featured in my
magazine

10.  I would choose Bauer to publish my magazine
because I’m trying to break into the market with
a new genre of music and I’d need a publisher
that could give my magazine the hype it
deserves
 Bauer would be able to do that best because it’s
such a huge international company, it has a
readership of over 19 million people in the UK
alone and not only does it have links inside of the
magazine industry but is also well established in
the TV and Radio industry.
 With all these links it would allow the magazine
to gain a higher status and reputation than if it
was to be published by IPC simply due to the fact
that Bauer has a wider audience worldwide over
many different types of media platforms.

11.  I would distribute my magazine online as
well as in supermarkets and newsagents
due to the fact that a lot of younger
people surf the internet on a daily basis to
go onto social networking sites and other
websites. If I distributed my magazine
online and linked the magazine’s website
to the Dubhead Facebook page then it
would increase the amount of places
where people can buy the magazine from
which would help boost magazine sales.

12.  The age group of my audience would be
16-21 who are interested in gaming,
technology, going out clubbing/partying,
drinking, driving and looking good.
 My audience would be interested in
brands aimed at younger people like
Levi’s, Topman, Supreme and Converse
 My audience would be predominately
male and classed in the C1C2D social
grade due to the fact that most of my
audience would still be studying or only
have a part time job.

13.  With the age of my audience being so young I decided to use
informal language on my magazine front cover in order for them to
relate with the magazine and see it as though they are having a
casual conversation with a friend about Dubstep.
 Also I decided to use bright colours like blue in my colour scheme
that would be immediately eye catching but yet appealing to my
audience.
 Since 60% of the people I surveyed said that they were first drawn
to the image on a front cover I decided to make the image on my
own front cover very large in order for it to take up the whole page
and even overlap the masthead since this would be the most
appealing to my audience
 I kept the amount of copy on my front cover to a minimum but only
including 2 puffs, a headline, 3 cover lines and 2 strap lines since
83% of the people in my survey thought that a front cover should
have minimal text on it.
 I found out from my survey that people wanted to pay between £2
and £3 for my magazine so I decided to make the price of my
magazine £2.30 since more of the people in my survey (63%)
wanted the price to be £2 rather than £3.

14.  I found that 40% of the people in
my survey wanted to win mobile
devices so I decided to give
readers a chance of winning an
iPhone 4S in the magazine
competition which I decided to
place on the contents page instead
of on the front cover because of
the fact that my audience’s
attention was not drawn very
much by competitions, only 4%
were.

15.  I found that 63% of the people in
my survey wanted to see interviews
of an artist’s latest releases and also
66% of people wanted to see
articles about an artist’s personal
life or background.
 Since 66% of the people in my
survey wanted to see articles about
an artist’s personal life/ background
I decided to feature this type of
article on my double page spread
because it would be very popular
amongst my audience and could
entice them into buying my
magazine.

16. Magazine Name – I called my magazine My Magazine Front Cover Price- Since I Knew my audience would be
‘Dubhead’ due to the fact that it is what people young and probably unemployed due to the fact
who constantly listen to Dubstep are called by that they are still in school I decided to make the
their peers. This would be automatically price of my magazine £2.30 which is very cheap
appealing to people who really love Dubstep. so they would be able to buy the magazine and
Masthead – I made my masthead bright and even be enticed to buy it since it’s so cheap.
bold because my target audience is young like Banner – I used informal language in my banner
those of other magazines so that my target audience would see this and
Sell Line – My sell line is ‘Dubstep straight to the automatically feel at home since I am using
head’ I decided to use this phrase because it’s a language that they use in their everyday
play on the name of the magazine. I decided to conversations.
use this because I wanted to get the point across
Model – I made sure that my model is very young
to readers that this magazine is all about
due to the fact that my audience is young so
Dubstep from beginning to finish.
seeing a young person on the front cover will
Puffs – I made sure to mention artists I appeal to them. I made sure to dress my model in
featured in my magazine but also artists that clothes that is popularly worn by my target
my audience said they liked, this way it would audience.
help boost the status of the magazine. Image –I purposely took a picture of my model in
Headline –Since my audience is young they his room due to the fact that the main story was
want to get information as quick as possible so I about him returning to his hometown. As well as
made my headline as large as possible and used that I knew that my audience would relate to the
a very bold and eye catching font so that they layout of my models room since their own rooms
would be drawn to the important information on may be laid out in a similar fashion.
the page as quickly as possible. Cover lines - I deliberately decided to mention
Strap Line - I used the phrase ‘Wild Child’ the clothing brand ‘Supreme’ on my front cover
purposely in the strap line due to the fact that I due to the fact that my target audience thinks it is
knew it would appeal to my audience because a very popular clothing brand.
they are interested in being rebellious and wild.

17. My Magazine Contents Page
Features - I added a ‘Don’t Miss’ Images – Rather than using a lot of
Section to my magazine. The ‘Don’t text I decided to use a mixture of
Miss’ section tells readers about image and text due to the fact that
Raves/Gigs/Parties that simply can’t my target audience is young and
be missed. I know that my target seeing a wall of text would make
audience are the type of people who them not want to read into the
like to go out partying and clubbing magazine so I broke it down by
so having this section would using images to make my contents
definitely appeal to them page more graphic and appealing.
Subscribe Box- I made sure to tell Competition- Since my target
readers about my magazine’s audience is classed within the
Facebook and Twitter pages C1C2D social grade they may not be
because I know that my audience Is able buy the more expensive and
young and that people aged 16-21 desirable products so I decided to
are the majority of people who use give readers the chance to win an
these social networks. iPhone 4S. I purposely offered an
iPhone 4S because I found from my
survey that my audience would
want to win some sort of mobile
device

18.  Researching other magazines: By
using the internet I could find
images of industry level magazines
like Vibe, NME and Mixmag in which
to analyse. After analysing a few
different magazine front covers,
content pages and double page
spreads I could see what the codes
and conventions of an industry
magazine where which then helped
me to structure mine in the same
way.

19.  Surveying my Target Audience:
By using Zoomerang I could make
an online survey which people
would be able to fill out from the
comfort of their own homes.
 Distributing my Survey: In order
for people to know about my
survey I dropped a link on my
profile via Facebook, this way
people within the age group of 16-
21 would see my survey and be
able to fill it out for me by clicking
the link

20.  Technology: I used the Canon
EOS 550D to take the pictures for
my magazine. This digital camera
has a lot of features and takes
high resolution and high quality
pictures. Also it has a flash
function which allowed me to take
pictures in low light.

21.  Software: I used Photoshop to
manipulate images and construct
my magazine.
Below is an example of one of the photo manipulations I did on Photoshop
1. First I selected the background 2. Then I deleted it the 3. Lastly I added a new layer.
of the image using the quick background of the picture Placed it behind the image, then
selection tool I added a radial gradient from
grey to white to act as a shadow
on a wall.

22.  Displaying my Work:
To display my work
digitally and graphically
I created a blogger
account so I could
upload all my files and
productions to one
place to be viewed
quickly and easily.

23. My Prelim Task My Music Magazine Front Cover Differences:
 The colour and exposure of the
image on my front cover has been
edited
 The masthead has a gradient
going with many different colours
in it
 The copy on my magazine has a
drop shadow effect to make them
more visible on the page
 My magazine has a bar code
 The image on the front cover of
Similarities:
my music magazine has been
 Both products have a masthead
edited so that it comes on top of
 Both have a headline
the masthead
 Both have an issue number and date
 The image on my magazine front
cover is larger and a much higher
quality

24. My Prelim Task My Music Magazine Double Page Spread
Differences:
 The image on my
double page
spread is a head
and shoulders
shot
 The headline on
my double page
spread is
contained within
a paint splatter
Similarities: Differences:
 Both have a headline  My double page spread has paint splatters on the page to make the page look
 Both have a subheading more interesting and graphic
 Both have a pull quote  The subheading and pull quote is also contained within a paint splatter
 My double page spread upholds a tone of mess and wildness.
 I used up useless space on my double page spread with a logo
 My double page spread has page numbers
 The image on my double page spread is edited so that the logo stays behind
the image.

25. My Prelim Task Strengths:
 The layout is simple yet effective
 There is a mixture of image and text so that the page looks
graphic rather than just being a wall of text
 There is a logo which corresponds with the masthead
 The masthead is red to contradict the green background and
to stand out.
 The name of the newsletter is relevant to the fact that getting
an education is all about ‘reaching’ for your dreams
 The articles are laid out in columns
Weaknesses:
 The masthead is the same font as the rest of the newsletter
 There is no visible signs of image manipulation or editing
 The page overall looks very flat and monotonous
 The pull quote isn’t as distinguishable as it could be

26. My Music Magazine Front Cover Strengths:
 The layout is simple yet effective, cover lines and puffs are
aligned to either side of the page
 There is a mixture of image and text so that the page looks
graphic rather than just being a wall of text
 The masthead has a gradient on it to look very appealing and
eye catching
 The banner is very colourful and vibrant
 Copy on the front cover has been given the ‘Drop Shadow’
effect in order to stand out and be seen much easier
 The name of the magazine is informal and will appeal to its
target audience since it is part of the language they use in
everyday casual conversation.
 The language used is informal so that it appeals to its target
audience
 The colours and brightness of the image is edited to make it
much more brighter and vibrant
 The image comes over the masthead just like professional
music magazines
 The front cover overall has a very vibrant and energetic tone
which will appeal to my target audience
Weaknesses:
 The masthead is the same font as some of the text on the
front cover

27. Dubhead Magazine Front Cover Final Draft
3rd Draft
2nd Draft
1st Draft
 I developed my front cover after receiving feedback from my
target audience. (audience feedback is on the next slide)

28. Audience Feedback:
 1st Draft: The front cover is too plain and dull even though you’ve had used
the colour blue to try and add a little vibrancy to the page. The image is too plain
and doesn’t jump out as it should and some of the text is hard to read
 2nd Draft: The cover lines at the upper left hand side of the image needs to
be aligned to the left in the same way you aligned the puffs at the bottom right
and that "Dubsteps’ “ would need to be spelled as "Dubstep's“
 3rd Draft: There is a large gap between the puffs and the serial bar, they
suggested that I could fill up with the space with another puff.