1. GROUP 6
GROUP MEMBERS:
NUR ILYANI BT BASHIR
WAN INTAN SAADAH WAN ROSDI
WAN NURHAMIZAH WAN ZAKARIA

3. LEARNING OBJECTIVE
At the end of the lesson, students should be able to :
 Define Sales Promotion
 Briefly explain the objectives of Consumer
Promotion
 Describe each of the Consumer Promotion Tools.
Back to
school

4. MARKETING
(MIX PROMOTION)

5. Promotion Mix
 The specific mix of
advertising,
personal selling,
sales promotion,
and public
relations a
company uses to
pursue its
advertising and
marketing Back to
objectives. school

6. Sales Promotion
 Mass communication
technique that offers short-
term incentives to
encourage purchase or
sales of a product or
service.

7. Consumer-Promotion Consumer-Promotion
Objectives Tools
Entice Consumers to
Try a New Product Samples Coupons
Lure Customers Away
From Competitors’ Products Patronage
Price Packs
Rewards
Hold & Reward Loyal
Customers
Advertising
Specialties
Consumer Relationship
Building

8. Consumer - Promotion Tools
1. Samples
 Are offers of a trial amount
of a product.
 Sampling is the most
effective but most
expensive.

9. 2. Coupons
 Are certificates that
give buyers a saving
when they purchase
specified products.
 Ex: RM 5 off the regular
price that will apply to a
new product (Discount
on full price will
encourage product
trial)

10. 3. Price packs
Offer consumers savings off
the regular price of a product.
Price packs can be single
packages sold at reduced price
(such as two for the price of
one) OR two related products
banded together
Ex: Toothbrush and
toothpaste

11. 4. Patronage Rewards
Cash or other
rewards offered for
the regular use of a
certain company’s
products or services.
Ex: Membership
card collecting points
to redeem with
items.

12. 5. Advertising Specialties
Are useful articles imprinted with an
advertiser’s name given as a gifts to
consumers
Ex: Items included pen, key chain,
goody bags, t-shirts, caps and coffee
mugs.

13. Video (Student)

14. Exercise :
DESCRIPTION CONSUMER PROMOTION TOOL
Articles imprinted with an advertiser’s name given Advertising Specialties
as a gifts to consumers
Single packages sold at reduced price (such as two Price Packs
for the price of one) OR two related products
banded together
Trial amount of a product. Sample
Certificates that give buyers a saving when they Coupons
purchase specified products.
Cash or other rewards offered for the regular use Patronage Rewards
of a certain company’s products or services

15. ASSIGNMENT
Marketing Project:
 To fulfill the requirement of this subject, each group are
required to prepare ONE product to be marketed to your
selected target market.
 Each group must apply any type of Consumer Promotion Tool
to market their product
 Details of the assessment will be disclosed on our next class.