How Corporates can get involved with Project Happy Feet Slipper Race

www.projecthappyfeet.org
Corporate Involvement
Make a Difference!

About Project Happy Feet
 Not-for-profit organisation registered in Singapore
on 7 July 2009
 Supports education and training of
underprivileged children and youths

Mission
 Empower lives through education and training to
alleviate poverty
Vision
 A world where children go to school with happy
feet, and poverty is alleviated

Corporate Governance
 Funds independently audited
 Conforms to local fund-raising regulations
 100% of donations go to beneficiaries
 Operational cost defrayed by corporate sponsors
 100% volunteer-run to save cost

Achievements
 Raised more than SGD400,000 since 2008
 Built 1 school in rural Nepal, 1 library in rural
Cambodia, and contributed to several schools
and village infrastructures
 Funded more than 500 scholarships in Vietnam,
Cambodia
 Fed more than 5,000 children with nutritious
meals
 Positively impacted thousands of lives

Organisations Supported
 Vietnam
 Cambodia
Siem Reap
Catholic Church
 Singapore
 Nepal  Philippines

Project Milestones
 2008 – PHF Team in Siem Reap
 2009 – PHF Team in Hanoi
 2009 – HIHS students in Siem Reap
 2009 – ACS (I) student councillors in Siem Reap
 2009 – “Chefs for a Cause”
 2010 – Recipes from the Heart
 2010 – ACS (I) student councillors in Siem Reap
 2011 – PHF Team in Hanoi
 2011 – PHF Team in Siem Reap
 2011 – PHF Slipper Race in Singapore

Project Milestones
 2012 – PHF Volunteer Leadership Experience in Cambodia
 2012 – “Make Learning Possible in Nepal” fundraiser at The
American Club
 2012 – PHF Slipper Race in Singapore
 2012 – Filled With Love @ Fullerton Hotel
 2012 – Opening of School in Nepal
 2013 – Singapore’s Total Defence Campaign
 2013 – PHF team in Siem Reap
 2013 – PHF Slipper Race Ho Chi Minh City
 2013 – PHF Slipper Race Cebu 2013 Resort Edition

and more…
Media Coverage
 Radio
 TV
 Print
 Web

Quick Facts
 Signature fund-raising mechanism for PHF
 Non-competitive 3-5km walk in slippers (flip-flops)
 First held in Singapore on Sunday, 13 November,
2011, 3km route at East Coast Park
 100% volunteer organised and managed = zero
manpower cost
 More than 5,000 experienced Slipper Races in
Singapore and Vietnam since 2011

Quick Facts
 Raised in excess of SGD230,000 for education of
underprivileged children in
Cambodia, Singapore, Vietnam
 Event cost less than SGD30,000. 100% covered by
sponsorship in cash and in-kind
 100% of funds collected go towards beneficiaries
 Corporate Participation Awards for strongest
employee participation: KPMG, Young
NTUC, Knight Frank, MagiKats, Standard
Chartered

Vision of PHFSR
 “PHFSR in every city”
 To have local NGO partner PHF in organising
PHFSR in their city (e.g. KOTO in HCMC)
 100% of funds collected must go to education
and training of underprivileged children
 First PHFSR outside of Singapore held in Ho Chi
Minh City, Vietnam in March 2013

IP Protection
 ATMD Bird & Bird - Singapore’s leading law
practice with strength in Intellectual Property
protection
 Sponsors legal expertise for IP protection of PHF
and PHFSR

Going Places
 PHFSR Ho Chi Minh City 2013
 PHFSR Cebu 2013 – Resort Edition

PHFSR Race Collectible
 Given out to all registered participants
 PHF provides a customised design for major race

2012 Partners

Corporate Participation Awards
 Largest Group
 2nd Largest Group
 3rd Largest Group

Media Coverage

Corporate Involvement
How you can empower us to empower lives

Ways to support PHFSR
 Sponsorship in cash or in kind to defray cost
 Extend corporate network to bring in sponsors /
participants
 Encourage employees to sign up as participants
 Make outright donation

Case Study: Crocs
 Sponsored 100 pairs of Crocs Slippers to be given
away as treasure hunt items along the route
 Gave $10 vouchers
 Sponsored prizes for crowd interaction games on
stage
 Extended one retail unit for Race Tag collection
 Hosted PHFSR Media Event
 Helped PHFSR and achieved branding + sales in
return

Case Study: South East CDC
 Gave dollar-for-dollar matching grant for
corporate donations up to SGD15,000 (i.e. if a
corporate partner donates SGD15,000, SECDC
matches with another SGD15,000)
 Extended its network to help publicise, promote
PHFSR
 Helped waive off permit fees
 Helped PHFSR and promoted community bonding
(met its mission)

Case Study: Ben & Jerry’s
 Sponsored ice-cream vouchers for all
participants
 Offered booth space at its Chunkfest to PHF to
promote PHFSR
 Helped PHFSR and
achieved branding + sales
(and met its social mission)

Case Study: Markono Print
Media
 Sponsored the production of 5,000 A5 flyers to
promote sign-up of PHFSR
 Sponsored 1,000 brochures for PHF
 Helped PHFSR save cost and met its CSR
objectives

Case Study: Standard
Chartered Bank
 117 employees signed up as one corporate
group
 Sponsored 50 children beneficiaries from Metta
School for the event, and walked with them
 Created a picnic for the 50 children beneficiaries
on event day
 Employees helped PHFSR reach fund-raising
target, also made a difference to their regular
beneficiary

Acknowledgement
platforms
We love to give back to you!

www.phfslipperrace.org
 Get your logo on our official event website, or even a
company profile and hyperlink on our “Sponsors” page

 Be featured on our PHF corporate website

Facebook.com/projecthappyfeet
 Get a shout out on our FB page, with a link to your
page

Electronic Direct Mailers
& Print Ads
 Get your logo mentioned in
our EDMs and Print Ads

Customised EDM
 Get your own customised EDM to send to your internal
database

Event backdrop
 Have your logo on our event back-drop

Token presented by GOH
 Receive a token of appreciation from the GOH on the
day itself – great photo op!

Collateral Branding
 Put your logo on some of our collaterals

Goodie Bag
 Put your vouchers / premiums into goodie bags to
reach out to participants and volunteers

Press Release
 Get mentioned in our Press Releases

Possibilities are endless
 Many ways to collaborate to meet your branding
/ marketing / CSR
 Have some other ideas? We’re open!

Contact
Terence@projecthappyfeet.org

How Corporates can get involved with Project Happy Feet Slipper Race

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