Marketers invest tens and hundreds of hours crafting their perfect content. More often than not, most of that content does not get the attention they would like. In this talk, we look at on-site tweaks that can make a very significant impact on how their content performs.

1. Making your content fly
with onsite SEO
Content Israel Conference
November 20, 2018
Tel Aviv, Israel

2. 5x

6. If you build it,
They will come
Not

7. 1. Spiders are your friend

8. How are URLs found?

12. Welcome

13. <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
User-agent: *
Disallow: /

19. Keep an eye out for
• Spike in indexing errors
• Drop in total indexed pages
• Significant number of pages not indexed

20. 2. Open Graph, meta data,
markup

27. 3. Page speed

28. We’ve made the web
in our image…
Obese.
- Jason Grigsby

29. Web page size
May 2014 May 2018 Change
Median
Desktop
1136 kb 1719 kb +51%
Median
Mobile
599 kb 1562 kb +161%

31. 4% of people have thrown
their phone while using a
slow mobile site

32. Importance of speed
• 25% of site visitors will abandon a website if it takes
more than four seconds to load?
• A one-second delay in page load speed can:
• Reduce customer satisfaction by 16%
• Cause an 11% dip in page views
• Lead to a 7% drop in conversion rates?
Slow sites are bad for business and the Internet.

33. Speed test tools

42. Plugins

43. Tools
Also deletes EXIF data!

46. Google: Keep server response
time below 200 ms

47. TTFB = Time To First Byte

51. Why static on Strattic?
• No database queries
• Everything pre-rendered
• CDN for EVERYTHING
• Gzip
• https with no mixed content
• http/2

52. Thank you!
miriam@strattic.com