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Blogging "Secrets": Tips for marketing your business online

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Miriam Schwab
Miriam Schwab

Introduction to blogging: why, what and how, with an in-depth look at the differences between getting started with WordPress.org vs. WordPress.com. Presented Aug. 5, 2009 in Istanbul to Middle East Entrepreneur Training Alumni Conference.

TecnologiaNegócios
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Blogging secrets: tips for marketing your business online Middle East Entrepreneur Training Alumni meeting in Istanbul, Aug. 5, 2009 Presented by: Miriam Schwab Friendly CEO, illuminea
Why? • SEO • Generate incoming leads – “inbound marketing” • Position you as expert • Brand awareness • Reputation management & protection • Trust
What?
Credit: http://www.flickr.com/photos/cambodia4kidsorg/260004685/
Trackbacks
Pingbacks
How?
The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
SEM Social Offline media Blog PR E-mail Advertising
Blog success Usability Optimization Commenting Share/RSS Reading Content
Blog success: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
Giving Taking
SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
WordPress.org vs. WordPress.com
WordPress.org WordPress.com Open √ √ Source/Free Learning curve √ X Control √ X Content √ X ownership
Thank you! www.illuminea.com mschwab@illuminea.com Also see us at: WordPressGarage Twitter: @miriamschwab

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