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Social Media’s
Impact on Public Relations
@ IliyanaStareva
Channel Consultant @ H ub Spot
D i g i t a l C o n t e n t M a ...
Talking Points Today:
Social Media
and PR
So what happened?
1
Click here to learn more!
S o u r c e : d e v r i e s b l o g . c o m
Click here to learn more!
Everyone is a
publisher and a
communicator
Social Media is Good
for PR!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
What about
Traditional Media?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
PR and the
Media
What’s social media got to do with it?
2
The Numbers for PR Pros
S o u r c e : I N G s t u d y & S t a t e o f P R
The Numbers for Journalists
S o u r c e : I N G s t u d y & E d e l m a n
Social media is not a fad.
It’s disrupting entire
industries.“ @IliyanaStareva
The Use of
Social Media
How do PR pros use social media?
3
Which Social Media
Channels do PR Pros Use?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a ...
How do PR pros use
Social Media?
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
The Challenges
and the Future
What is it that PR pros need to do?
4
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
The Challenge? Still?
@IliyanaStareva
Communications professionals
are failing to use modern
tools and technology.“
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#1: Content creation
and management
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#2: Integration throughout
the whole organis...
PR pros can’t lack behind.
The pressure is too much.
Everyone is talking.
Key Learnings
and To-Dos
What is it that you should remember and do?
5
5 Things
To Remember:
5 Things
to Do:
Thank you!
@IliyanaStareva
Channel Consultant @HubSpot
R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o...
Social Media's Impact on PR
Social Media's Impact on PR
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Social Media's Impact on PR

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Social media has disrupted businesses and industries. As the practice concerned with organisational relationships, PR has been significantly affected.

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Social Media's Impact on PR

  1. 1. Social Media’s Impact on Public Relations @ IliyanaStareva Channel Consultant @ H ub Spot D i g i t a l C o n t e n t M a r k e t i n g C o n g r e s s 2 0 1 5
  2. 2. Talking Points Today:
  3. 3. Social Media and PR So what happened? 1
  4. 4. Click here to learn more! S o u r c e : d e v r i e s b l o g . c o m
  5. 5. Click here to learn more!
  6. 6. Everyone is a publisher and a communicator
  7. 7. Social Media is Good for PR! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  8. 8. What about Traditional Media? Click here to learn more! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  9. 9. PR and the Media What’s social media got to do with it? 2
  10. 10. The Numbers for PR Pros S o u r c e : I N G s t u d y & S t a t e o f P R
  11. 11. The Numbers for Journalists S o u r c e : I N G s t u d y & E d e l m a n
  12. 12. Social media is not a fad. It’s disrupting entire industries.“ @IliyanaStareva
  13. 13. The Use of Social Media How do PR pros use social media? 3
  14. 14. Which Social Media Channels do PR Pros Use? Click here to learn more! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  15. 15. How do PR pros use Social Media? S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  16. 16. The Challenges and the Future What is it that PR pros need to do? 4
  17. 17. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 The Challenge? Still?
  18. 18. @IliyanaStareva Communications professionals are failing to use modern tools and technology.“
  19. 19. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 #1: Content creation and management
  20. 20. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 #2: Integration throughout the whole organisation
  21. 21. PR pros can’t lack behind. The pressure is too much. Everyone is talking.
  22. 22. Key Learnings and To-Dos What is it that you should remember and do? 5
  23. 23. 5 Things To Remember:
  24. 24. 5 Things to Do:
  25. 25. Thank you! @IliyanaStareva Channel Consultant @HubSpot R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o n w w w . i l i y a n a s t a r e v a . c o m C o n n e c t w i t h I l i y a n a o n Tw i t t e r C o n n e c t w i t h I l i y a n a o n L i n k e d I n G e t t h e b o o k : " S o c i a l M e d i a a n d t h e R e b i r t h o f P R "

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