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10 hegle sarapuu how to avoid disasters
1.
How to avoid
disasters? Hegle Sarapuu 22.05.2012 © Trinidad Consulting 2012
2.
Let’s say ...
...that your team is building a marketing campaign... ...for a nice website with a cool route planning functionality... © Trinidad Consulting
3.
You worked very hard... You
wanted to make it the best campaign ever... You got a reasonable customer! © Trinidad Consulting
4.
You launched the campaign... ...The
first user used this website... ..how they managed to accomplish their goals ... © Trinidad Consulting
5.
© Trinidad Consulting
6.
Sounds like a disaster... Even
when it looks reasonable and good looking website... © Trinidad Consulting
7.
More example... This is
for future... E-services that are supposed to be widely used by many people ... © Trinidad Consulting
8.
© Trinidad Consulting
9.
Well, this happens
a lot... We really cannot know the users by heart... We (creators) can not make all decisions on behalf of users. © Trinidad Consulting
10.
But we can
check it before... Let’s do a usability test so we can see what might turn out as a disaster... before it’s too late. © Trinidad Consulting
11.
Making a usability test
is the easiest thing ever... Present your product to couple of users and see how they would act when they use it... © Trinidad Consulting
12.
You can even
show the outcome of the test ... To your customer... To your team... To your boss... © Trinidad Consulting
13.
Just don’t ask
... ..from the users what they “think”... ...it is so yesterday See it yourself! © Trinidad Consulting
14.
Thank you!
Trinidad Consulting OÜ www.trinidad.ee Hegle Sarapuu +372 515 7792 hegle.sarapuu@trinidad.ee © Trinidad Consulting