SlideShare uma empresa Scribd logo
1 de 14
How to avoid
 disasters?

   Hegle Sarapuu
    22.05.2012


    © Trinidad Consulting 2012
Let’s say ...
 ...that your team is
 building a marketing
 campaign...
 ...for a nice website
 with a cool route
 planning functionality...



                     © Trinidad Consulting
You worked very
hard...
You wanted to make
it the best campaign
ever...
You got a
reasonable
customer!

               © Trinidad Consulting
You launched the
campaign...
...The first user
used this website...
..how they managed
to accomplish their
goals ...


                © Trinidad Consulting
© Trinidad Consulting
Sounds like a
disaster...
Even when it looks
reasonable and good
looking website...




              © Trinidad Consulting
More example...
This is for future...
E-services that are
supposed to be widely
used by many people
...



                 © Trinidad Consulting
© Trinidad Consulting
Well, this happens a
lot...
We really cannot
know the users by
heart...
We (creators) can not
make all decisions on
behalf of users.


               © Trinidad Consulting
But we can check it
before...
Let’s do a usability
test so we can see
what might turn out
as a disaster...
before it’s too late.


                 © Trinidad Consulting
Making a usability
test is the easiest
thing ever...
Present your
product to couple of
users and see how
they would act
when they use it...


                © Trinidad Consulting
You can even show
the outcome of the
test ...
To your customer...
To your team...
To your boss...



                © Trinidad Consulting
Just don’t ask ...
 ..from the users what
 they “think”...
 ...it is so yesterday
 See it yourself!




                 © Trinidad Consulting
Thank
you!
                        Trinidad Consulting OÜ
                        www.trinidad.ee

                        Hegle Sarapuu
                        +372 515 7792
                        hegle.sarapuu@trinidad.ee



        © Trinidad Consulting

Mais conteúdo relacionado

Mais procurados

Stamping Using Four Slide Products
Stamping Using Four Slide ProductsStamping Using Four Slide Products
Stamping Using Four Slide Productsiammikebrown6
 
Getting Your Machine Up and Running
Getting Your Machine Up and RunningGetting Your Machine Up and Running
Getting Your Machine Up and Runningiammikebrown6
 
Ncm company profile-55030070
Ncm  company profile-55030070Ncm  company profile-55030070
Ncm company profile-55030070Titima Tipprapai
 
Company Profile WeClean (1)
Company Profile WeClean (1)Company Profile WeClean (1)
Company Profile WeClean (1)Fatma Bienvenida
 
Company Introduction Letter to New Clients, Business Letter Format, Example
Company Introduction Letter to New Clients, Business Letter Format, ExampleCompany Introduction Letter to New Clients, Business Letter Format, Example
Company Introduction Letter to New Clients, Business Letter Format, ExampleMarisa Ritzman
 
Utv the chinese and hisun way
Utv the chinese and hisun wayUtv the chinese and hisun way
Utv the chinese and hisun wayiammikebrown6
 
recomendation letter for Mahmoud1
recomendation letter for  Mahmoud1recomendation letter for  Mahmoud1
recomendation letter for Mahmoud1Mahmoud Karram
 

Mais procurados (8)

Stamping Using Four Slide Products
Stamping Using Four Slide ProductsStamping Using Four Slide Products
Stamping Using Four Slide Products
 
Getting Your Machine Up and Running
Getting Your Machine Up and RunningGetting Your Machine Up and Running
Getting Your Machine Up and Running
 
Ncm company profile-55030070
Ncm  company profile-55030070Ncm  company profile-55030070
Ncm company profile-55030070
 
Sample Resign letter
Sample Resign letterSample Resign letter
Sample Resign letter
 
Company Profile WeClean (1)
Company Profile WeClean (1)Company Profile WeClean (1)
Company Profile WeClean (1)
 
Company Introduction Letter to New Clients, Business Letter Format, Example
Company Introduction Letter to New Clients, Business Letter Format, ExampleCompany Introduction Letter to New Clients, Business Letter Format, Example
Company Introduction Letter to New Clients, Business Letter Format, Example
 
Utv the chinese and hisun way
Utv the chinese and hisun wayUtv the chinese and hisun way
Utv the chinese and hisun way
 
recomendation letter for Mahmoud1
recomendation letter for  Mahmoud1recomendation letter for  Mahmoud1
recomendation letter for Mahmoud1
 

Semelhante a 10 hegle sarapuu how to avoid disasters

Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast
Decision, Decisions - Tom Petty, GoCardless - Byte BreakfastDecision, Decisions - Tom Petty, GoCardless - Byte Breakfast
Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast383
 
20 years of Agile Scrum: For good or for worse, making happy client relations...
20 years of Agile Scrum: For good or for worse, making happy client relations...20 years of Agile Scrum: For good or for worse, making happy client relations...
20 years of Agile Scrum: For good or for worse, making happy client relations...Imre Gmelig Meijling
 
Daniel Ewerman SDN meetup
Daniel Ewerman SDN meetup Daniel Ewerman SDN meetup
Daniel Ewerman SDN meetup Custellence
 
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product ManagersConsumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product ManagersMichael Korcuska
 
Monetizing the social web, March 2013
Monetizing the social web, March 2013Monetizing the social web, March 2013
Monetizing the social web, March 2013Digivizer Pty Ltd
 
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...Paul Sherman
 
The Future of Finance is Human
The Future of Finance is HumanThe Future of Finance is Human
The Future of Finance is HumanStefan Kolle
 
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...Ed Limon from Winged Whale Media shares his insights on virtual and augmented...
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...CytrusLogic LLC
 
20161219 swipe guide deck sbc
20161219 swipe guide deck sbc20161219 swipe guide deck sbc
20161219 swipe guide deck sbcatrivision
 
Business operations 301 getting your employees to think like owners
Business operations 301  getting your employees to think like ownersBusiness operations 301  getting your employees to think like owners
Business operations 301 getting your employees to think like ownersDonnie Shelton
 
Product Led Growth_ Basics & How to get started.pptx
Product Led Growth_ Basics & How to get started.pptxProduct Led Growth_ Basics & How to get started.pptx
Product Led Growth_ Basics & How to get started.pptxSaaSBOOMi
 
Track 01 bjoern & egbert - global consulting
Track 01   bjoern & egbert - global consultingTrack 01   bjoern & egbert - global consulting
Track 01 bjoern & egbert - global consultingSoftware AG South Africa
 
Product Development (Dhoom Cycles) By students of SVS College Bantwal
Product Development (Dhoom Cycles) By students of SVS College BantwalProduct Development (Dhoom Cycles) By students of SVS College Bantwal
Product Development (Dhoom Cycles) By students of SVS College BantwalVishnu Pujari
 
Start your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event HyderabadStart your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event HyderabadRavindra Reddy Chitla
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsAntony Upward
 

Semelhante a 10 hegle sarapuu how to avoid disasters (20)

Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast
Decision, Decisions - Tom Petty, GoCardless - Byte BreakfastDecision, Decisions - Tom Petty, GoCardless - Byte Breakfast
Decision, Decisions - Tom Petty, GoCardless - Byte Breakfast
 
20 years of Agile Scrum: For good or for worse, making happy client relations...
20 years of Agile Scrum: For good or for worse, making happy client relations...20 years of Agile Scrum: For good or for worse, making happy client relations...
20 years of Agile Scrum: For good or for worse, making happy client relations...
 
Daniel Ewerman SDN meetup
Daniel Ewerman SDN meetup Daniel Ewerman SDN meetup
Daniel Ewerman SDN meetup
 
Consumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product ManagersConsumer Internet Lessons for Enterprise Product Managers
Consumer Internet Lessons for Enterprise Product Managers
 
Introduction to UX Practices
Introduction to UX PracticesIntroduction to UX Practices
Introduction to UX Practices
 
Monetizing the social web, March 2013
Monetizing the social web, March 2013Monetizing the social web, March 2013
Monetizing the social web, March 2013
 
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...
Changing Minds, Removing Barriers: UX Practitioner as Strategist and Change A...
 
The Future of Finance is Human
The Future of Finance is HumanThe Future of Finance is Human
The Future of Finance is Human
 
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...Ed Limon from Winged Whale Media shares his insights on virtual and augmented...
Ed Limon from Winged Whale Media shares his insights on virtual and augmented...
 
20161219 swipe guide deck sbc
20161219 swipe guide deck sbc20161219 swipe guide deck sbc
20161219 swipe guide deck sbc
 
Business operations 301 getting your employees to think like owners
Business operations 301  getting your employees to think like ownersBusiness operations 301  getting your employees to think like owners
Business operations 301 getting your employees to think like owners
 
Business Operations 301
Business Operations 301Business Operations 301
Business Operations 301
 
Adfortheday final
Adfortheday finalAdfortheday final
Adfortheday final
 
Product Led Growth_ Basics & How to get started.pptx
Product Led Growth_ Basics & How to get started.pptxProduct Led Growth_ Basics & How to get started.pptx
Product Led Growth_ Basics & How to get started.pptx
 
Track 01 bjoern & egbert - global consulting
Track 01   bjoern & egbert - global consultingTrack 01   bjoern & egbert - global consulting
Track 01 bjoern & egbert - global consulting
 
Product Development (Dhoom Cycles) By students of SVS College Bantwal
Product Development (Dhoom Cycles) By students of SVS College BantwalProduct Development (Dhoom Cycles) By students of SVS College Bantwal
Product Development (Dhoom Cycles) By students of SVS College Bantwal
 
Agile Gambling: A Cautionary Tale!
Agile Gambling: A Cautionary Tale!Agile Gambling: A Cautionary Tale!
Agile Gambling: A Cautionary Tale!
 
Empathise_Teaser_2016
Empathise_Teaser_2016Empathise_Teaser_2016
Empathise_Teaser_2016
 
Start your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event HyderabadStart your online business today - E-commerce Event Hyderabad
Start your online business today - E-commerce Event Hyderabad
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business Models
 

Último

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 

Último (20)

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 

10 hegle sarapuu how to avoid disasters

  • 1. How to avoid disasters? Hegle Sarapuu 22.05.2012 © Trinidad Consulting 2012
  • 2. Let’s say ... ...that your team is building a marketing campaign... ...for a nice website with a cool route planning functionality... © Trinidad Consulting
  • 3. You worked very hard... You wanted to make it the best campaign ever... You got a reasonable customer! © Trinidad Consulting
  • 4. You launched the campaign... ...The first user used this website... ..how they managed to accomplish their goals ... © Trinidad Consulting
  • 6. Sounds like a disaster... Even when it looks reasonable and good looking website... © Trinidad Consulting
  • 7. More example... This is for future... E-services that are supposed to be widely used by many people ... © Trinidad Consulting
  • 9. Well, this happens a lot... We really cannot know the users by heart... We (creators) can not make all decisions on behalf of users. © Trinidad Consulting
  • 10. But we can check it before... Let’s do a usability test so we can see what might turn out as a disaster... before it’s too late. © Trinidad Consulting
  • 11. Making a usability test is the easiest thing ever... Present your product to couple of users and see how they would act when they use it... © Trinidad Consulting
  • 12. You can even show the outcome of the test ... To your customer... To your team... To your boss... © Trinidad Consulting
  • 13. Just don’t ask ... ..from the users what they “think”... ...it is so yesterday See it yourself! © Trinidad Consulting
  • 14. Thank you! Trinidad Consulting OÜ www.trinidad.ee Hegle Sarapuu +372 515 7792 hegle.sarapuu@trinidad.ee © Trinidad Consulting