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Manufacturing and services: 
challenges for the new Commission 
Joanna Zawistowska 
DG Internal Market and Services 
European Commission
Priorities of the new Commission 
• • New Boost for Jobs, Growth and 
• Investment 
• • Deeper and Fairer Internal Market with a 
• Strengthened Industrial Base 
• • Connected Digital Single Market 
2
Challenges facing the EU economy 
• • Growing international competition, including in EU 
growth sectors (business services) 
• • Barriers to internal market remain and growth 
potential of Single Market not fully exploited 
• • Declining share of manufacturing in GDP 
• • Capitalising on the digital revolution and potential of 
Industry 4.0 
3
New reality and new challenges 
• • New structure of the Commission and internal 
reorganisation to better respond to future 
challenges 
• • Need to respond to calls for action from the MS: 
• state of play of the Internal Market for 
Services 
• revitalisation of industry 
4
Industry performing well, but at risk 
Very competitive on international markets, 
with a trade surplus of over € 450 billion 
euro in 2013… 
but... 
With a declining EU share of value added in the 
manufacturing sector worldwide and a loss of 3,5 mn 
jobs since 2007 
5
Services input in the economy is growing 
Services account for 71% of EU GDP and 67% of EU 
employment 
The share of 
manufacturing output 
in the economy 
decreases but the 
share of services 
increases (1995-2011) 
6
Services are increasingly intertwined with manufacturing 
Input/output links go in both directions: 
• Services are important inputs for manufacturing with 
40% services input into final manufactured goods (e.g., 
business services) 
• Manufacturing is an important input to services (e.g., 
construction, transport services) 
In addition, service providers and manufacturers are providing 
integrated services/goods solutions 
Value added in manufacturing 
in the EU 
2011 (value chain approach) 
7
Europe needs is an Internal Market for Goods and 
Services, with a strengthened industrial base and a 
strong digital angle. 
• Key ingredients: 
• 2015 Single Market Strategy for goods, services and procurement 
 Renewed strategy for services, key sectors: business services, 
retail, construction 
 Single Market in products 
 Smart procurement 
• Smart and Clean Industry, key objectives: modernize and revitalize the 
European industrial sector; grasp the opportunities offered by new 
technologies 
• Digital Single Market 
These initiatives respond largely to the recommendations of the HLGBS 
8
Renewed Services Strategy 
State of play: 
•• Stakeholders' workshops and on-line consultation 
•• Economic impact of remaining barriers 
•Actions: 
• Better enforcement of the Services Directive 
• Renewed service strategy to tackle issues of legal 
framework fragmentation, administrative burden, 
insufficient information provision, lack of mutual 
recognition of standards and certificates. 
9
Single Market in Products 
• • Enforcement of existing legislation 
• • Simplification and Better Regulation 
 • Link between goods and services 
 • Extending the Single Market beyond EU borders 
10
Smart Procurement 
• • support the transposition and implementation of the 
new legislative package 
• • country and sector approach to identify real 
issues and tackle them 
• • professionalization of public procurement and 
support to SMEs 
• • emphasis on e-procurement 
• • public procurement as a tool for the new EU 
industrial policy 
11
Smart and Clean Industry 
• 
• Digitization and the inter-connectivity of traditional 
industry 
• 
• Integration of intelligent services industry 
• Adoption of clean technologies and sustainability 
• • Horizontal measures (access to finance, skills, business 
environment, internationalization) 
12
Digital Single Market 
• DSM VP Ansip, cooperation of several commissioners 
• aim to generate up to € 250 billion of additional growth 
• horizontal policy, covering all sectors of the economy and of 
the public sector 
• level playing field and simplification for businesses 
• wider access for consumers 
• Ambitious actions already in the first six months: 
• modernising copyright rules 
• more ambition to the ongoing reform of telecoms rules 
• modernising and simplifying consumer rules for online 
purchases 
13
Thank you! 
Joanna Zawistowska 
joanna.zawistowska@ec.europa.eu 
Further information 
Internal Market website: 
http://ec.europa.eu/enterprise/index_en.htm 
Stakeholders' questionnaire: 
http://ec.europa.eu/eusurvey/runner/businessexperiencesservices 
14

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Brescia final

  • 1. Manufacturing and services: challenges for the new Commission Joanna Zawistowska DG Internal Market and Services European Commission
  • 2. Priorities of the new Commission • • New Boost for Jobs, Growth and • Investment • • Deeper and Fairer Internal Market with a • Strengthened Industrial Base • • Connected Digital Single Market 2
  • 3. Challenges facing the EU economy • • Growing international competition, including in EU growth sectors (business services) • • Barriers to internal market remain and growth potential of Single Market not fully exploited • • Declining share of manufacturing in GDP • • Capitalising on the digital revolution and potential of Industry 4.0 3
  • 4. New reality and new challenges • • New structure of the Commission and internal reorganisation to better respond to future challenges • • Need to respond to calls for action from the MS: • state of play of the Internal Market for Services • revitalisation of industry 4
  • 5. Industry performing well, but at risk Very competitive on international markets, with a trade surplus of over € 450 billion euro in 2013… but... With a declining EU share of value added in the manufacturing sector worldwide and a loss of 3,5 mn jobs since 2007 5
  • 6. Services input in the economy is growing Services account for 71% of EU GDP and 67% of EU employment The share of manufacturing output in the economy decreases but the share of services increases (1995-2011) 6
  • 7. Services are increasingly intertwined with manufacturing Input/output links go in both directions: • Services are important inputs for manufacturing with 40% services input into final manufactured goods (e.g., business services) • Manufacturing is an important input to services (e.g., construction, transport services) In addition, service providers and manufacturers are providing integrated services/goods solutions Value added in manufacturing in the EU 2011 (value chain approach) 7
  • 8. Europe needs is an Internal Market for Goods and Services, with a strengthened industrial base and a strong digital angle. • Key ingredients: • 2015 Single Market Strategy for goods, services and procurement  Renewed strategy for services, key sectors: business services, retail, construction  Single Market in products  Smart procurement • Smart and Clean Industry, key objectives: modernize and revitalize the European industrial sector; grasp the opportunities offered by new technologies • Digital Single Market These initiatives respond largely to the recommendations of the HLGBS 8
  • 9. Renewed Services Strategy State of play: •• Stakeholders' workshops and on-line consultation •• Economic impact of remaining barriers •Actions: • Better enforcement of the Services Directive • Renewed service strategy to tackle issues of legal framework fragmentation, administrative burden, insufficient information provision, lack of mutual recognition of standards and certificates. 9
  • 10. Single Market in Products • • Enforcement of existing legislation • • Simplification and Better Regulation  • Link between goods and services  • Extending the Single Market beyond EU borders 10
  • 11. Smart Procurement • • support the transposition and implementation of the new legislative package • • country and sector approach to identify real issues and tackle them • • professionalization of public procurement and support to SMEs • • emphasis on e-procurement • • public procurement as a tool for the new EU industrial policy 11
  • 12. Smart and Clean Industry • • Digitization and the inter-connectivity of traditional industry • • Integration of intelligent services industry • Adoption of clean technologies and sustainability • • Horizontal measures (access to finance, skills, business environment, internationalization) 12
  • 13. Digital Single Market • DSM VP Ansip, cooperation of several commissioners • aim to generate up to € 250 billion of additional growth • horizontal policy, covering all sectors of the economy and of the public sector • level playing field and simplification for businesses • wider access for consumers • Ambitious actions already in the first six months: • modernising copyright rules • more ambition to the ongoing reform of telecoms rules • modernising and simplifying consumer rules for online purchases 13
  • 14. Thank you! Joanna Zawistowska joanna.zawistowska@ec.europa.eu Further information Internal Market website: http://ec.europa.eu/enterprise/index_en.htm Stakeholders' questionnaire: http://ec.europa.eu/eusurvey/runner/businessexperiencesservices 14