A presentation concerning the best exhibition design according to me during the Salone del Mobile 2011 in Milan, Italy.

1. exhibition design is here
ilaria defilippo blog
www.ilariadefilippo.com
a personal review
Salone del Mobile
2011
01

2. KARTELL
by Ferruccio Laviani

3. inspirations
• On The Road by Jack Kerouac
• The Osborne bull by Manolo Prieto
• The Million Dollar Hotel by Wim Wenders
http://designandstyle.blogosfere.it/images/SALONE_ALLESTIMENTO_01%20(Large).jpg

4. personalized
neon signs

6. captions
to products

7. platforms
in fir wood

8. sunset skylight
on the walls

10. scaffold to support
neon signs

11. scaffold to support
neon signs

12. terraces to show
the products

13. terraces to show
the products

15. FOSCARINI
by Ferruccio Laviani

16. a 3D space
created for each
product

17. steel wires and
orange solid
corners to mark
off the area

18. on the
screen the
designer
explains his
product

20. the exterior

22. white ceilings
and pavements
to mark off the
products

26. FLOS
by Calvi Brambilla

27. the space
appears
“in progress”

28. a scaffold
for each
product

29. Flos
designers

30. entrance

31. detail of the
painted floor

32. detail of
the scaffold

34. detail of
the scaffold

37. detail of
the caption

38. FONTANA ARTE
by Piero Russi

39. ispiration is the ocean bed;
idea of lightness
large screen where
underwater images
are projected

40. giant “jellyfish”
suspended in space

41. discs hanging from the ceiling
with semi-transparent sheets
attached around the circumference

43. semi-transparent sheets
like “tentacles” that mark
the internal space

46. display areas are round
in shape and have
the colour of coral

49. VITRA
by Vitra

50. several white boxes
made by Corian

51. same set-up 2010
at Salone del Mobile

52. each box is
an interior set

54. you cannot enter
into the box!

55. the reception

56. captions on the floor
of the white box

59. particular of the
white box

60. LAGO
by Salottobuono

61. Lago secret garden

62. perimeteral
black walls

63. three entrances
and three large screened windows
copyright Salottobuono
http://www.salottobuono.net/immagini/2011/projects/Lago%20Stand/plan_lago_big.jpg

64. colorful
umbrellas

65. white gravel on the floor

66. a pleasant place
for the visitors
to sit, relax, talk

68. little sets to show
new products
on the perimeter

69. exhibition design is here
ilaria defilippo blog
www.ilariadefilippo.com
Photos taken by Ilaria Defilippo © Ilaria Defilippo
except 3 (© Blogosfere) and 65 (© Salottobuono)