60 sec (took a bit longer though) presentation on Blauw Research's new mobile market research online community app (Mmroc)

1. Research app for
Mobile Communities
Ivo Langbroek
Ivo.langbroek@blauw.com
@ivo_blauw
BAQMAR, December 2011

2. Why a mobile community app?
• Mobile is primary way of
communicating
• People experience on-the-go
• We want to capture that moment
• Use of unique features of mobile
(connect with twitter/facebook, location
based, push notifications, media
upload)

3. Smart and connected
• Re-use content that's already available: integrates your youtube channel, rss
feeds, flickr photo's, event calendar, twitter account(s)
• Combination of wall updates, messages and location check-ins
• Wall updates are posted on twitter and facebook as well (when desired)
• Badges, likes and comments stimulate participation
• Set-up in your style in one day (choose options, add color scheme and logo)

4. Blauw Research mobile community app
Look for 'blauw research' in app store/ android market for our demo