Whether you're an entrepreneur, small business or freelance contractor, you understand the importance of allocating budgets and dialing up big results on limited resources. Discover how to build your brand, get found and spread influence in the marketplace without breaking the bank.

1. Major League Marketing
on a Minor League
Budget
10 WAYS TO MARKET YOUR
BUSINESS ON A LIMITED BUDGET
Complimentary eGuide
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2. The Big Budget Question?
Studies indicate that the average entrepreneur
invest $70k into their companies in order to get off
the ground. For many small business owners
investing that amount of money into their company
upfront simply isn’t possible.
Realistically, what could a business do if it
had a limited income to spend on
marketing?

3. Step 1a: Pick your target
Focus on a Niche Audience
Your products/services might appeal to
a large group of people, but that
presents a problem when it comes to
trying to market your business. The
more potential customers you want to
reach, the more time and/or money it’s
going to cost to do so.

4. Step 1b: Pick a Segment
Who’s Your Best
Client?
Not only will picking a
segment of your core
audience lower your
marketing costs, it also
makes sense in terms of
messaging, promotion
and sales.

5. Step 2: Pick Your Outlet(s)
The most important part about choosing where to market
your business is to go where your customers are.
 If you’re a fashion startup
focused on connecting with
20-something women,
Pinterest is probably a great
way to reach that audience.
 However, if you’re trying to
reach teenage male gamers,
spending time on Pinterest
probably won’t be the best
way to reach that
demographic.
The example above illustrates how fans of the movie
Scarface can be marketing to in various mediums and
forms of media.

6. Step 3: Focus on Engagement
You might not have
a lot to offer in
terms of giveaways
or discounts to lure
in new customers,
but one thing you
can offer is good
content that’s
relevant to your
audience.

7. Step 4: Build a Website
A good website will reward your business. A bad site will
bury your business. Like many things in life, in the world of websites,
you ultimately get out what you put into it. Spending time creating excellent
content is a inexpensive way to attract customers to your website (SEO,
Search, Keywords).

8. Step 5: Launch Inbound
Marketing
Attract Leads to your Website with
Compelling Content…
Inbound Marketing is defined as a marketing strategy where businesses
implement tactics to “get found” online. Instead of disrupting your
audience when their not in the mood, you ensure they find your offer when
they’re ready to buy. Net result provides a lower cost per customer
acquisition and significantly higher ROI.

9. Step 6: Teach a Lesson
A lot of people hate public speaking. However, there
are many organizations looking for qualified, subject-matter
experts who can present to their groups.

10. Step 7: Become a Guest Author
An easy way to get your company out there is to
write guest blog posts on other blogs. From
TechCrunch to Huffington Post, there are thousands
of popular blogs on the Internet.
And the one thing all of these blogs want is
more content.
• If you write guest blog posts on other
blogs not only will you get traffic and
more branding, but you’ll also get links
which will help your SEO efforts.
• If you are looking to find places to guest
blog you can check out My Blog
Guest or you can manually hit up
popular blogs in your field.

11. Step 8: Promote Case Studies
If you already have happy customers, why not
get a case study from them?
Get them to talk about your product or
service, how they used it, and the results
they got.
• Case studies can help build credibility
for your company, and get you new
customers.
• One company that is notoriously known
for creating case studies is Conversion
Rate Experts, and through them they
have been able to lock in a handful of
customers.

12. Step 9: Leverage YouTube
Not only do videos now appear in search results, but
you also can use them to show how good your
products actually are.
Blendtec has done this for years and
it’s been effective. They don’t just
claim that their blenders are powerful,
but they also show you by blending
things like bricks, iPhone, and other
cool devices.
Brands that use YouTube for Marketing

13. Step 10: Give it Away
If someone has the opportunity to experience your
product or service, chances are they will want to
purchase more.
Don’t be afraid to give someone a free trial or a sample. In today’s economy,
people are more comfortable purchasing something they have been able to
experience first.
Graph above illustrates how Freemium works. In this model users are given access to a basic account
for free which will help them test the waters. Once their hooked, they have the ability to go Pro with a
paid subscription.

14. The Big Picture
It does not matter how great a
business is, if nobody knows
it exists. Marketing doesn’t
have to cost a ton of
money… it just requires
creativity.
Try all or several of these tips
for your business and
measure your progress along
the way.
The graph above illustrates how
prospects flow through your marketing
pipeline.

15. Need Help?
If you need a hand implementing any of
these 10 tips into your marketing mix, we
can help you build your brand.
Visit us at TheAspireCompany.com