Ps113 transactis-june2010
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Keynote given to the Transactis Retail Forum in London in June 2010.
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Ps113 transactis-june2010
- 4. Social Media to Social Commerce
- 8. In Europe… 16 million mobile users Looked at 6.6 billion pages For 4.8 billion minutes. In one month! Social and Mobile Source: GSMA and comScore, for December 2009 http://www.gsmworld.com/newsroom/press-releases/2010/4614.htm
- 9. Not just Facebook – Twitter http://twitter.com/etail/tweetailers
- 10. Social commerce?
- 13. ShopStyle – C2C
- 14. C 2 C
- 15. All our staff are retailers too!
- 16. … and all of our ex-staff!
- 17. Mobile
- 18. Guerilla mobile commerce - it’s just shopping
- 21. A different paradigm: modal and contextual
- 22. Be mobile! http://www.internetretailing.net/2010/05/m-retailing-roaming-report-why-ms-went-down-the-m-web-path/
- 23. Price-comparison http://redlaser.com/ http://www.snaptell.com/ http://www.sccope.com/
- 24. Price-comparison
- 25. Place
- 26. Product information http://www.tissot.ch/reality/
- 28. Promotion
- 30. Pay
- 31. Pay iCarte
- 32. How will this impact digital businesses and eCommerce?
- 37. “ Cowards do not start, and the weak die on the way”
- 38. “ Cowards do not start, and the weak die on the way” Place, Price, Promotion, Product information, Payment, Point of Sale… Attention is precious, limited and must be earned Information is with customers everywhere – be relevant, welcome and helpful Conversations exist – join them Data underpins digital commerce
- 39. www.ianjindal.com www.internetretailing.net www.innoparticularorder.com www.europeanecommerceforum.org http://twitter.com/ianjindal Thank you
Notas do Editor
- UK figures on the left, US on the right. Hitwise is the source for both.
- When I last spoke to you it was 200million (now 400) and mobile’s gone from 30m to 100m
- When I last spoke to you it was 200million (now 400) and mobile’s gone from 30m to 100m
- 100m+ on Twitter 55m tweets/day – 640/second.
- There are problems though with just treating the phone ‘as a browser’. Some sites don’t work – eg the launched-yesterday Selfridges site… Or very busy sites… WHY SHOULD WE CARE? c1% of visits are now coming to retailers from iPhones, but for Ocado it’s 4.4%... (can’t verify)
- Also mention the DunnHumby Tesco.com viral mobile voucher project.
- Also mention the DunnHumby Tesco.com viral mobile voucher project.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.
- BUT depends upon knowing your details from your web activities – ie regisration, card details, previous orders etc.