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Social Intelligence: Realizing Business Value in Big Data
1.
Enabling Agile Intelligence
through through Open Analytics Open Analytics 1 Title Social Intelligence Webinar: Realizing Business Value in Big Data Subtitle Location, Date May 2012 | Scott Raspa & Nathan Putzier .com © 2011 IKANOW
2.
Agenda •
• Social Intelligence Enablingis BigIntelligence through What Agile Data • Infinit.e Demonstration • Open Analytics Market Trends • Infinit.e - Taking Social • How we got to Big Data Intelligence to the Next Level • Big Data Market Size • Business Value • Overview of IKANOW & Infinit.e 1 • Why IKANOW • Title Harnessing Big Data • Take-Aways • Do you have a Big Data need? • Subtitle Open Analytics Location, Date .com © 2011 IKANOW
3.
What is Big
Data? videos & photos email mobile GPS social Enabling Agile Intelligence through Open Analytics Title Big Data 1 Subtitletoo big, moves too fast, or doesn’t fit the structures of your database architecture Data that is Location, Date Dimensions: Variety, Velocity, and Volume 3 .com © 2011 IKANOW
4.
Market Trends Enabling Agile
Intelligence through Open Analytics 1 Title Subtitle Location, Date .com © 2011 IKANOW
5.
How we got
to Big Data Enabling Agile Intelligence through Open Analytics 1 Title Subtitle Location, Date Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups) .com © 2011 IKANOW
6.
Big Data Market
$53B market by 2017 “Big Data will earn its place as the next ‘must have’ competency in 2012 as the volume of digital content grows to 2.7 zettabytes, up 48% from 2011.” -IDC Enabling Agile Intelligence through Open Analytics “Big Data analytics can substantially 1 Title improve decision making.” Subtitle -McKinsey Global Institute Location, Date .com © 2011 IKANOW
7.
IKANOW Overview • Mission:
Delivering the Power to Act • Open Analytics Platform: Infinit.e Enabling Agile Intelligence through Open Analytics Big Data Unstructured Data Agile Intelligence 1 Title Structured Data Open Analytics Subtitle Location, Date Business Value .com © 2011 IKANOW
8.
Harnessing Big Data
Turning information into knowledge Enabling Agile 20% Structured Intelligence through OpenLog files • Analytics • Databases • Apps • Documents • Presentations • Spreadsheets • Meeting notes • Email • IM chats • Reports 1 Title • Social 80% Unstructured • Entities Subtitle • Events • Facts • Sentiment Unstructured and Structured Data • Geospatial Location, Date • Temporal • Themes .com © 2011 IKANOW
9.
Open Analytics Big
Data Architecture Enabling Agile Intelligence through Open Analytics 1 Title Subtitle Location, Date .com © 2011 IKANOW
10.
Open Analytics in
Action Social Intelligence & the Business Value in Big Data Enabling Agile Intelligence through Open Analytics Social Intelligence: The Collection and Analysis of 1 Title Information Derived from Social Media Subtitle Location, Date .com © 2011 IKANOW
11.
Social Intelligence Example: Syrian
Social Media Battle-Space “The Syrian uprising should be the kind of story that takes social media by storm.” – Future Tense Enabling Agile Intelligence through Without a Social Intelligence Open Analytics Platform, understanding the Who, What, Where, When, and Why is a very manual, labor-intensive, and time consuming process. 1 Title Subtitle Location, Date .com © 2011 IKANOW
12.
Social Intelligence Infinit.e’s role •
Connect the dots (people, groups, techn Enabling Agile Intelligence through ologies) Open Analytics • Identify patterns • Turn information into knowledge • Pinpoint strategic 1 Title business opportunities Subtitle Location, Date .com © 2011 IKANOW
13.
Product Demonstration Enabling Agile
Intelligence through Open Analytics 1 Title Subtitle Location, Date .com © 2011 IKANOW
14.
Infinit.e Taking Social Intelligence
To The Next Level • Manual to more systematic and Enabling Agile Intelligence through automated approach Open Analytics • Ingest, categorize, and organize massive amounts unstructured and structured sources into a common data environment • Provides the ability to search, visualize 1 Title connectivity and linkages between information with multitude of degrees of separation, that “eyeballing” cannot Subtitle • Reduces the time to actionable intelligence Location, Date .com © 2011 IKANOW
15.
Business Value Social Intelligence
& Open Analytics Enabling Agile Intelligence through Open Analytics Improved Actionable Strategy Intelligence 1 Title Improved Real-Time Subtitle Decision Information Making Location, Date Aggregation .com © 2011 IKANOW
16.
Why IKANOW?
Open Analytics and Agile Intelligence approach to problem solving Open Architecture through Enabling Agile Intelligence Agile Practices Open Analytics 1 Title Subtitle Location, Date Business Agility .com © 2011 IKANOW
17.
Take-Aways Big Data: Data
that is too big, moves too Enabling Agile Intelligence through Open Analytics doesn’t fit the structures of your fast, or database architecture Rapidly growing market - $53B by 2017 Social Intelligence: The Collection and 1 Title of Information Derived from Social Analysis Subtitle Media Location, Date .com © 2011 IKANOW
18.
Take-Aways Infinit.e: Analytical Development
Platform Enabling Agile Intelligence through Open Analytics Harness Intelligence from Big Data for Your Businesses Specific Needs Fuse Social Intelligence with Enterprise Systems – Tremendous Business Value1 Title Subtitle Location, Date .com © 2011 IKANOW
19.
Do you have
a Big Data need? Ask yourself… • What problem will I truly be solving? Enabling Agile Intelligence through • Analytics OpenHow is my Big Data solution to derive analytical meaning? • Can I apply a $ value to the solution? 1 Title notodayofand is status quo okay?a problem If I said any these do I really have Subtitle Location, Date a simple question you are trying to solve and get specific really fast! Start with .com © 2011 IKANOW
20.
Questions?
Thank you! Enabling Agile Intelligence through Open Analytics Scott Raspa Nathan Putzier Account Executive Intelligence Analyst sraspa@ikanow.com 1 nputzier@ikanow.com Title 410.533.2656 330.354.9662 Subtitle Location, Date www.ikanow.com | @ikanowdata | 703.454.9029 .com © 2011 IKANOW
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