The document discusses various stages of product development and commercialization. It explains how quality function deployment methodology takes customer attributes from market research and turns them into engineering attributes. It also notes that commercialization incurs the highest costs to date for a company and will require manufacturing capabilities. Finally, it outlines three timing choices for a company entering a market: first entry for advantages, parallel entry to coincide with competitors, or late entry after competitors reveal flaws.

2. Product Development :
Quality function deployment methodology takes the list of desired
customer attributes (CAs) generated by market research and turns them
into a list of engineering attributes (EAs) that engineers can use.

5. Sale wave research

6. Commercialization:
Commercialization incurs the company’s highest cost to date. The firm
will need to contract for manufacture or build or rent a full-scale
manufacturing facility. Most new-product companies rely on a sequence
mix of market communication tools.

7. When (Timing) -

8. The Company face three choices-
1.) First Entry – the firm first entering a market enjoys the ‘first mover
advantages’ of locking up key distributers and customers.
2.) Parallel Entry – the firm might time its entry to coincide with
competitor’s entry.
3.) Late Entry – the firm might delay its launch until after the
competitor has borne the cost of educating the market, and its product
may reveal flaws the late entrant can avoid

9. Where (Geographic Strategy)

10. To whom (Target-Market
Prospects)

12. Credits :
www.wpdeveshed.com
www.agileconnection.com
www.slideshare.net
awinwinsolutions.com
Marsinnovation.com
Leapafrica.wordpress.com
www.intelligencesquare.fr
www.cpmscheduling.com