Market nichers and followers

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2 gostaram•3,475 visualizações

Sameer Mathur

Q 3/5 Piyush Gupta IITK

Educação

Competitive dynamics
How Can Market
Followers or
Nichers Compete
Effectively?

Market Nichers
Market
Followers
2 Types of
Market
Strategy

Method 1: Identify the Market Nichers
Who are they?
Provide Customized Services
Serve a Narrow Market Segment
Leader in Small Market
Achieve High Margin

Method 2: Market Followers
They Copy & Improve the already
existing Market Leading Products and
have comparatively Small Business
They Enjoy High Profits having no
cost incurred because of Innovation
Who are
market
followers

What Market Followers Offer
1)High Value
2) Highly Customized Service
3)Flexibility

Followers in Large Market but
Leaders in Smaller Markets

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