Sameer Mathur

23 Seguidores

The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Atividades
Sobre

Sameer Mathur

Apresentações

Module 1

How to make a Presentation ?

How great speakers communicate - Talk by Nancy Duarte

Presentationzen presentation: design and delivery

How do great communicators communicate (Module 1)

Garr reyonolds at google prepare, design and deliver

IITG Kartik Bhargava

Make killer power point presentations

Stages

Organisational

Challenges in New-prduct development

Managing new products

FACTORS AFFECTING DIFFUSION AND ABSORPTION PROCESS

Scope of marketing

How can a firm develop and establish an effective positioning in the market.pptx

How are brand successfully differentiated

What are the differences in postioning and branding with a small business

Why is marketing important

What are the different levels of market segmentation?

In what ways can a company divide a market into segments?

What are the requirements for effective segmentation?

How should business markets be segmented?

How should a company choose the most attractive target markets?

Core marketing concepts

How do consumers process and evaluate prices

Q1

Q2

Q3

Q4

Q5