Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Creative that cracks the code

Think apps, not ads

Preserve the Luxury or Extend the Brand

Creativity in advertising when it works

Preserve the luxury or Extend the brand?

KEY LEARNINGS

Summary

Steinway & sons:buying a legend

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Grey Worldwide: Strategic Repositioning through CRM

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Saxonville Sausage Company

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Evolution of Dove

What are the important brand architecture decisions in developing a branding strategy

How is brand equit built, measured, and manged

What is brand equity

What is brand, and how does branding work

What are important trends in marketing practices

How can a company improve its marketing skills