1. TASKS
REQUIRED FOR
SUCESSFUL
MARKETING
MANAGEMENT

2. A POWERPOINT PRESENTATION BY
DEBANGITA GHOSH
CHAITANYA BHARATHI INSTITUTE OF
TECHNOLOGY(CBIT), HYDERABAD

3. DEVELOPING MARKETING
STRATERGIES AND PLANS
IDENTIFYING POTENTIAL LONG RUN OPPURTUNITIES
IT INCLUDES CONCRETE MARKETING PLANS THAT
SPECIFY YHE MARKETING STRATERGY AND TACTICS
GOING FORWARD

4. ASSESSING MARKET
OPPURTUNITIES AND CUSTOMER
VALUE
INCLUDES CLOSE MONITORING OF
MAKETING ENVIRONMENT SO THAT THERE
IS A LONG TERM RELATIONSHIP WITH THE
CUSTOMERS AND FORECAST DEMAND

5. CHOOSING VALUE
Market is divided into major segments to provide
the best value
Competitors are looked over, determining its
weaknesses and strengths to decide appropriate
positioning strategy

6. DESIGNING VALUE
THE PRODUCT LAUNCHED IN THE MARKET
SHOULD GAIN COMPETITIVE ADVANTAGE
PROVIDING SERVICES LIKE PRODUCT
QUALITY,DESIGN,FEATURES AND PACKAGING
ITS PRICE SHOULD MATCH WELL WITH THE
OFFERS PERCEIVED VALUE

7. DELIVERING VALUE
The product should be delivered to the
target market
Various market facilitators should be
recruited to supply its products and
services
Retailers, wholesalers, and physical
distribution firms are identified to make
decisions

8. COMMUNICATING VALUE
MASS COMMUNICATION SUCH AS
ADVERTISING, SALES PROMOTION,
EVENTS AND PUBLIC RELATIONS ARE
ISSUED
MARKETER SHOULD COMMUNICATE TO
THE TARGET MARKET

9. SUSTAINING GROWTH AND
VALUE
MARKETERS MUST INITIATE NEW-PRODUCT
DEVELOPMENT, TESTING AND LAUNCHING AS PART OF
ITS LONG TERM VIEW
MARKETING ORGANIZATIONS CAPABLE OF
IMPLEMENTING MARKETING PLANS ARE RECRUITED TO
CONTROL UPS AND DOWNS IN THE MARKET
FEEDBACK SHOULD ALSO BE WELCOMED TO GET THE
EFFECTIVENESS OF MARKETING

10. THANK YOU 