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Scanning the
Marketing
Environment,
Forecasting
Demand and
Conducting
Marketing
Research
What are the
components
of a modern
marketing
information
system?
What is Marketing
Information
System?
A marketing information system
(MkIS) is a management
information system (MIS) designed
to support marketing decision
making
Components
Internal
Records
System
Marketing
Intelligence
System
Marketing
Research
System
Marketing
Intelligence
System
Marketing Research System

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What are the components of a moderna marketing Information system?