2. HISTORY
•Evian is a modern French luxury brand which has natural purity and balanced composition of minerals.
•Sourced from natural spring which originates from the heart of the Alps in Geneva.
•Currently the brand is owned by Danonegroup which is a food products multinational and produces products such as cereals, baby foods, yogurts and other dairy products.
3. BRAND PRISM
PHYSIQUE
•Distinctive, Transparent plastic bottle
•Designer Glass bottle
•With logo & made out of Recyclable material
PERSONALITY
Healthy & Young adults who are practical, enthusiastic
CULTURE
It takes 15 years through the various natural filter to produce each pure drop of Evian at the Alps
RELATIONSHIP
Quenches thirst in a healthy way
I am young and healthy as ingredients
SELF-IMAGERY
REFLECTION
I am smart and maintain my appearance in a healthy manner
4. PORTFOLIO
Products positioned upon usagethrough unique packaging and communication message
Everyday Use
•Easy to use bottles
•Sizes from 330 ml to 1.5 liters
•Recyclable
Special Occasions
•Served at Fine dining restaurants, top hotels
•Modern glass outlook
Facial Spray
Eco-design Bottle
•30% less carbon footprint
•Weight: 28.6 grams (10.6% less packaging)
•Usage of more recycled material (rPET)
with 1:1 ratio
Freshen oneself
Moisturize the upper layers oftheskin.
Mineral balance &pH levels.
5. CBBE MODEL
SALIENCE
Luxury premium water from the Natural spring of the Alps
PERFORMANCE
•Premium price
•Mineral-balanced
•Reliability
•Stylish
IMAGERY
•Logo/Label
•Bottle Design
JUDGEMENTS
•Natural purity
•Superiority
•Highly Credible
FEELINGS
•Young body & healthy
•Practical
•Modern
RESONANCE
BRAND Loyalty
Innovative engagement
6. RECOMMENDATIONS
•Offer other types of benefitsto their consumers such as sweepstakes, special events, cross selling
•Increase distribution to workplace as high consumers bottled water through convenience stores at offices
Promote Evian’s environmental commitment by
•More designer glass bottles
•Refilling machines
•Increase awarenessabout healthy benefits of Evian water through TV programs & roadshows
