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Housing Opportunities & Challenges 
17 Sep 2014
Agenda 
1 
1 
The demand 
2 
Demographics 
3 
Household income distribution across KSA 
4 
Demand drivers 
5 
Supply developer share 
6 
Constraints on supply of affordable housing 
7 
Shortfall of affordable housing : Potential solutions 
8 
What more can we do …
The Demand
The housing demand driver 
3 
Source: Central Department of Statistics – 2013 
•Current fertility rates of 3.3 suggest that this will continue, albeit at a reduced pace 
•The Saudi population grew from 27.5m in 2010 to 30.7m in 2014, a CAGR of 3.04% 
•Share of expatriates has increased from 31% to 33% 
•Saudi Arabia has the youngest population in the GCC, with 42% (43% for Riyadh) of the population between the age of 20 -34 
•urban migration, housing sizes and preferences trends are influenced by this young population 
• 
•Challenge of affordability acts to slow down the pace of reduction in average household size 
•Saudi households shrinking but expatriates expanding as they secure permissions to include families 
•The trend towards smaller family sizes driven by Saudi’s younger generation which see smaller families as better avenues to a better quality of life 
Strong population growth 
Overwhelmingly young population In millions 
Falling household sizes 
0.0% 
1.0% 
2.0% 
3.0% 
4.0% 
5.0% 
24.00 
26.00 
28.00 
30.00 
32.00 
34.00 
2010 
2011 
2012 
2013 
2014 
2015 
2016 
Population 
YoY Growth 
60+ 
1 
55 - 59 
.5 
50 - 54 
.8 
45 - 49 
1.1 
40 - 44 
1.5 
35 - 39 
2.0 
30 - 34 
2.3 
25 - 29 
2.3 
20 - 24 
2.1 
15 - 19 
2.2 
Marriage Age/First time home buyer group 
Male 
Female 
2020 
2019 
2018 
2017 
2016 
2015 
2014 
2013 
2012 
2011 
2010 
4.4 
4.6 
4.8 
5.0 
5.2 
5.4 
5.6 
-1.99% 
Millions 
Estimated 
Forecast
Demographics 
4 
Source: Central Department of Statistics – 2013 
•Population of Riyadh is 5.9 million out of 30 million in KSA 
Riyadh Pop Vs. KSA 
•2.5 million expatriates in Riyadh 
•600,000 expatriate households in Riyadh 
Riyadh - Saudi vs expat pop. 
•Expatriates have much lower wages than Saudis 
•Majority of expatriates are labourers or service workers 
Riyadh - Saudi vs expat wages. 
•Bottom income segment accounts for most of expatriate households 
•Top four categories can be considered to be predominantly Saudi households 
Total household income distribution (‘000) 
20% 
KSA 
Riyadh 
59% 
Saudi 
Expat 
4,306 
2,166 
3,236 
Avg 
Saudi 
Expat 
24.2% 
Working 
High 
Upper Middle 
Middle 
Lower Middle 
125 
122 
210 
186 
378 
38.8% 
37.0% 
To determine realistic market size, we need to include expatriate as financing has improved the expat access to the product. 
80% 
41%
Credit for real estate financing has showed a stable increase since 2009 
5 
Source: Saudi Arabian Monetary Agency 
•Currently Saudi's Real estate consumer finance is only a mere 2% of total credit and less than 0.9% of GDP 
•Credit for Real Estate financing has been on a steady increase since the onslaught of the credit crisis in 2008, with bank financing drying up (particularity among the international banks) 
Real Estate Financing (Mortgages) 
28,211 
32,978 
42,314 
53,576 
70,334 
0 
10,000 
20,000 
30,000 
40,000 
50,000 
60,000 
70,000 
80,000 
2009 
2010 
2011 
2012 
2013 
Consumer Loans (Real Estate Finance) (SR Million) 
CAGR 25.6%
Following liquidity squeeze in 2009 on private sector and construction industry. Banks confidence in RE is improving since 2010 
6 
Source: Saudi Arabian Monetary Agency 
•Banks financing to developers in the terms of debt and equity is improving 
•Financing to construction sector has reduced slightly in Q4 2013 but still higher than the levels in 2012 
Lending to construction sector 
44,741 
55,644 
69,796 
75,381 
76,555 
0 
10,000 
20,000 
30,000 
40,000 
50,000 
60,000 
70,000 
80,000 
90,000 
2009 
2010 
2011 
2012 
2013 
Bank Credit to Building and Construction Sector (SR Million) 
CAGR 14.4%
Household income distribution across KSA 
7 
In comparison to other KSA regions, Riyadh has higher affordability 
Income 
Jeddah 
Riyadh 
Makkah 
Madinah 
Dammam 
Overall 
High Income 
16,000 and above 
10% 
12% 
6% 
7% 
10% 
10% 
Upper Middle 
12,001-16,000 
10% 
12% 
4% 
14% 
8% 
10% 
Middle Class 
8,001-12,000 
17% 
21% 
15% 
31% 
23% 
19% 
Lower Middle 
5,001-8,000 
13% 
18% 
16% 
22% 
22% 
17% 
Working Group 
5,000 or less 
50% 
37% 
58% 
26% 
37% 
44% 
Total 
100% 
100% 
100% 
100% 
100% 
100% 
Income Groups and % of population for Major cities of KSA (includes both Saudi & Expatriate households) 
30% 
39% 
31% 
53% 
45% 
36% 
Source: IPSOS Survey of 24 K Households in the KSA
Household income distribution across KSA 
8 
In comparison to other KSA regions, Riyadh has greater share in high income groups 
Income 
Jeddah 
Riyadh 
Makkah 
Madinah 
Dammam 
Overall 
High Income 
16,000 and above 
28% 
46% 
7% 
7% 
7% 
100% 
Upper Middle 
12,001-16,000 
24% 
44% 
5% 
12% 
5% 
100% 
Middle Class 
8,001-12,000 
22% 
39% 
9% 
14% 
8% 
100% 
Lower Middle 
5,001-8,000 
19% 
39% 
11% 
12% 
8% 
100% 
Working Group 
5,000 or less 
29% 
31% 
16% 
5% 
6% 
100% 
Total 
25% 
36% 
12% 
9% 
7% 
100% 
Share of each City within each Income Group in KSA (includes both Saudi & Expatriate households) 
Source: IPSOS Survey of 24 K Households in the KSA
Supply
Supply developer share 
10 
Source: JLL Analysis 
•Saudi’s residential supply is dominated by smaller size players (the unorganized supply) who focus primarily on stand alone units with projects valued less than USD 5mn 
•Although difficult to quantify (due to information limitations it is estimated that these smaller players account for nearly 85% of the current total supply in the KSA and in Riyadh 
•As supply from larger sized projects are limited compared (and expected to remain low for the foreseeable future), substantive opportunities for new and existing professional developers to capture attractive market share 
Riyadh housing supply 
Riyadh Housing Units Supply Forecast 2009 -2015 
Developer vs Unorganized Supply - Includes all unity types (Villas, Apartments & Public Housing) 
JLL research indicates that Saudi’s Residential Supply is dominated by small unorganized players leaving attractive “market opening gap” for professional developers 
Historic supply for housing units in KSA and Riyadh 2010-2014 
Riyadh 
KSA 
2010 YE 
857,000 
4.64 million 
3.04% CAGR of population between 2010-2014 
2014 YE 
1,000,000 
5.99 million 
2.56 CAGR of residential units between 2010-2014 
Un-organized Supply 
Active Developer Pipeline 
- 
5,000 
10,000 
15,000 
20,000 
25,000 
30,000 
35,000 
40,000 
2009 
2010 
2011 
2012 
2013 
2014 
2015
Saudis have large households: Riyadh is a “villa city” 
11 
Key housing statistics for Riyadh 
11% 
31% 
34% 
19% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
East. Prov. 
35% 
9% 
36% 
1% 
Madinah 
9% 
5% 
49% 
4% 
Makkah 
11% 
7% 
50% 
2% 
Riyadh 
40% 
22% 
25% 
2% 
Other 
Apt 
Flr in a villa 
Villa 
House 
•Riyadh and the Eastern Province have the highest preference for villas at 40% and 35% of total accommodations 
•As compared to the national average of 33%, Saudi nationals in Makkah & Madina have higher performances (50%) for apartments 
•2 and 3 bedroom units account for 54% of the housing in Riyadh, even though the average household size is about 5.0 people (excluding the laborer population) 
Saudi nationals breakdown by accommodation type 
Riyadh housing stock breakdown by number of bedrooms (Saudis & Expats) 
Source: HSBC Equity Research 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
1 BR 
2 BR 
3 BR 
4 BR 
5 BR 
6 BR 
7 BR
How to Take The Vision Forward!
Constraints on supply of affordable housing 
Affordable housing 
13 
Construction 
technology 
Social/Cultural 
Land and infrastructure cost 
Developer business model 
Permits and approvals 
Financing for developers 
Management/ price control 
Mortgages
Can professional housing delivery increase market supply? 
14 
•Large scale development sites in new suburban areas 
•System building 
•New investors (e.g. REIFs) looking to invest in resi sector 
•New developers entering the market 
•PPP 
Supply side opportunities 
•Little experience among local players 
•Few capable contractors for large projects 
•Scarcity of credit 
•Escrow laws 
•Permits and Approvals 
•Delivery of services 
•Low transparency on land registry 
Barriers to entry 
•Growing population 
•Declining household size 
•Young population / changing tastes 
•Growing middle class 
•New mortgage law 
•Low financing rates 
Demand enablers 
•Saudis wary of off plan purchases 
•Cost/Affordability 
•Acceptance off plan sales 
•Diverse design requirements 
•Cultural acceptance of community developments 
•Accommodation alternatives: rentals, parents 
•New laws of higher down payments for real estate financing 
Demand inhibitors
Shortfall of affordable housing- Potential Solutions 
Affordable housing 
15 
Address social issues 
Small block sizes 
Reducing infrastructure cost 
P. P. P. Arrangements 
Increase access to finance 
Improve the national registration system 
Use of system building solutions 
Access to raw lands 
Innovative design solutions
What more can we do … 
16 
Relaxation of development guidelines – Welcome Creativity 
Designate the permitted use of land - Update the urban plan to include new areas 
Expedite Setting up Investment and Funding Structures dedicated to the housing market 
Increase the density of housing units in a given area along with the associated infrastructure 
Release Raw land to private developers with basic infrastructure by expanding urbanization
Conclusions 
17 
Shortage of affordable housing in all major KSA markets 
Current shortfall (over 1.0 million units) will increase over next 5 years-200+ units are needed annually 
More active government intervention & support is essential to ensure sufficient supply 
Requires range of new business models/JV’s between Government and Private sector 
It requires a re-think of the traditional approach to development 
The greatest opportunity facing the development industry in KSA over next 5 years

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Housing Demand, Supply Challenges and Potential Solutions in KSA

  • 1. Housing Opportunities & Challenges 17 Sep 2014
  • 2. Agenda 1 1 The demand 2 Demographics 3 Household income distribution across KSA 4 Demand drivers 5 Supply developer share 6 Constraints on supply of affordable housing 7 Shortfall of affordable housing : Potential solutions 8 What more can we do …
  • 4. The housing demand driver 3 Source: Central Department of Statistics – 2013 •Current fertility rates of 3.3 suggest that this will continue, albeit at a reduced pace •The Saudi population grew from 27.5m in 2010 to 30.7m in 2014, a CAGR of 3.04% •Share of expatriates has increased from 31% to 33% •Saudi Arabia has the youngest population in the GCC, with 42% (43% for Riyadh) of the population between the age of 20 -34 •urban migration, housing sizes and preferences trends are influenced by this young population • •Challenge of affordability acts to slow down the pace of reduction in average household size •Saudi households shrinking but expatriates expanding as they secure permissions to include families •The trend towards smaller family sizes driven by Saudi’s younger generation which see smaller families as better avenues to a better quality of life Strong population growth Overwhelmingly young population In millions Falling household sizes 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 24.00 26.00 28.00 30.00 32.00 34.00 2010 2011 2012 2013 2014 2015 2016 Population YoY Growth 60+ 1 55 - 59 .5 50 - 54 .8 45 - 49 1.1 40 - 44 1.5 35 - 39 2.0 30 - 34 2.3 25 - 29 2.3 20 - 24 2.1 15 - 19 2.2 Marriage Age/First time home buyer group Male Female 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 4.4 4.6 4.8 5.0 5.2 5.4 5.6 -1.99% Millions Estimated Forecast
  • 5. Demographics 4 Source: Central Department of Statistics – 2013 •Population of Riyadh is 5.9 million out of 30 million in KSA Riyadh Pop Vs. KSA •2.5 million expatriates in Riyadh •600,000 expatriate households in Riyadh Riyadh - Saudi vs expat pop. •Expatriates have much lower wages than Saudis •Majority of expatriates are labourers or service workers Riyadh - Saudi vs expat wages. •Bottom income segment accounts for most of expatriate households •Top four categories can be considered to be predominantly Saudi households Total household income distribution (‘000) 20% KSA Riyadh 59% Saudi Expat 4,306 2,166 3,236 Avg Saudi Expat 24.2% Working High Upper Middle Middle Lower Middle 125 122 210 186 378 38.8% 37.0% To determine realistic market size, we need to include expatriate as financing has improved the expat access to the product. 80% 41%
  • 6. Credit for real estate financing has showed a stable increase since 2009 5 Source: Saudi Arabian Monetary Agency •Currently Saudi's Real estate consumer finance is only a mere 2% of total credit and less than 0.9% of GDP •Credit for Real Estate financing has been on a steady increase since the onslaught of the credit crisis in 2008, with bank financing drying up (particularity among the international banks) Real Estate Financing (Mortgages) 28,211 32,978 42,314 53,576 70,334 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 2009 2010 2011 2012 2013 Consumer Loans (Real Estate Finance) (SR Million) CAGR 25.6%
  • 7. Following liquidity squeeze in 2009 on private sector and construction industry. Banks confidence in RE is improving since 2010 6 Source: Saudi Arabian Monetary Agency •Banks financing to developers in the terms of debt and equity is improving •Financing to construction sector has reduced slightly in Q4 2013 but still higher than the levels in 2012 Lending to construction sector 44,741 55,644 69,796 75,381 76,555 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 2009 2010 2011 2012 2013 Bank Credit to Building and Construction Sector (SR Million) CAGR 14.4%
  • 8. Household income distribution across KSA 7 In comparison to other KSA regions, Riyadh has higher affordability Income Jeddah Riyadh Makkah Madinah Dammam Overall High Income 16,000 and above 10% 12% 6% 7% 10% 10% Upper Middle 12,001-16,000 10% 12% 4% 14% 8% 10% Middle Class 8,001-12,000 17% 21% 15% 31% 23% 19% Lower Middle 5,001-8,000 13% 18% 16% 22% 22% 17% Working Group 5,000 or less 50% 37% 58% 26% 37% 44% Total 100% 100% 100% 100% 100% 100% Income Groups and % of population for Major cities of KSA (includes both Saudi & Expatriate households) 30% 39% 31% 53% 45% 36% Source: IPSOS Survey of 24 K Households in the KSA
  • 9. Household income distribution across KSA 8 In comparison to other KSA regions, Riyadh has greater share in high income groups Income Jeddah Riyadh Makkah Madinah Dammam Overall High Income 16,000 and above 28% 46% 7% 7% 7% 100% Upper Middle 12,001-16,000 24% 44% 5% 12% 5% 100% Middle Class 8,001-12,000 22% 39% 9% 14% 8% 100% Lower Middle 5,001-8,000 19% 39% 11% 12% 8% 100% Working Group 5,000 or less 29% 31% 16% 5% 6% 100% Total 25% 36% 12% 9% 7% 100% Share of each City within each Income Group in KSA (includes both Saudi & Expatriate households) Source: IPSOS Survey of 24 K Households in the KSA
  • 11. Supply developer share 10 Source: JLL Analysis •Saudi’s residential supply is dominated by smaller size players (the unorganized supply) who focus primarily on stand alone units with projects valued less than USD 5mn •Although difficult to quantify (due to information limitations it is estimated that these smaller players account for nearly 85% of the current total supply in the KSA and in Riyadh •As supply from larger sized projects are limited compared (and expected to remain low for the foreseeable future), substantive opportunities for new and existing professional developers to capture attractive market share Riyadh housing supply Riyadh Housing Units Supply Forecast 2009 -2015 Developer vs Unorganized Supply - Includes all unity types (Villas, Apartments & Public Housing) JLL research indicates that Saudi’s Residential Supply is dominated by small unorganized players leaving attractive “market opening gap” for professional developers Historic supply for housing units in KSA and Riyadh 2010-2014 Riyadh KSA 2010 YE 857,000 4.64 million 3.04% CAGR of population between 2010-2014 2014 YE 1,000,000 5.99 million 2.56 CAGR of residential units between 2010-2014 Un-organized Supply Active Developer Pipeline - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 2009 2010 2011 2012 2013 2014 2015
  • 12. Saudis have large households: Riyadh is a “villa city” 11 Key housing statistics for Riyadh 11% 31% 34% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% East. Prov. 35% 9% 36% 1% Madinah 9% 5% 49% 4% Makkah 11% 7% 50% 2% Riyadh 40% 22% 25% 2% Other Apt Flr in a villa Villa House •Riyadh and the Eastern Province have the highest preference for villas at 40% and 35% of total accommodations •As compared to the national average of 33%, Saudi nationals in Makkah & Madina have higher performances (50%) for apartments •2 and 3 bedroom units account for 54% of the housing in Riyadh, even though the average household size is about 5.0 people (excluding the laborer population) Saudi nationals breakdown by accommodation type Riyadh housing stock breakdown by number of bedrooms (Saudis & Expats) Source: HSBC Equity Research 0% 5% 10% 15% 20% 25% 30% 1 BR 2 BR 3 BR 4 BR 5 BR 6 BR 7 BR
  • 13. How to Take The Vision Forward!
  • 14. Constraints on supply of affordable housing Affordable housing 13 Construction technology Social/Cultural Land and infrastructure cost Developer business model Permits and approvals Financing for developers Management/ price control Mortgages
  • 15. Can professional housing delivery increase market supply? 14 •Large scale development sites in new suburban areas •System building •New investors (e.g. REIFs) looking to invest in resi sector •New developers entering the market •PPP Supply side opportunities •Little experience among local players •Few capable contractors for large projects •Scarcity of credit •Escrow laws •Permits and Approvals •Delivery of services •Low transparency on land registry Barriers to entry •Growing population •Declining household size •Young population / changing tastes •Growing middle class •New mortgage law •Low financing rates Demand enablers •Saudis wary of off plan purchases •Cost/Affordability •Acceptance off plan sales •Diverse design requirements •Cultural acceptance of community developments •Accommodation alternatives: rentals, parents •New laws of higher down payments for real estate financing Demand inhibitors
  • 16. Shortfall of affordable housing- Potential Solutions Affordable housing 15 Address social issues Small block sizes Reducing infrastructure cost P. P. P. Arrangements Increase access to finance Improve the national registration system Use of system building solutions Access to raw lands Innovative design solutions
  • 17. What more can we do … 16 Relaxation of development guidelines – Welcome Creativity Designate the permitted use of land - Update the urban plan to include new areas Expedite Setting up Investment and Funding Structures dedicated to the housing market Increase the density of housing units in a given area along with the associated infrastructure Release Raw land to private developers with basic infrastructure by expanding urbanization
  • 18. Conclusions 17 Shortage of affordable housing in all major KSA markets Current shortfall (over 1.0 million units) will increase over next 5 years-200+ units are needed annually More active government intervention & support is essential to ensure sufficient supply Requires range of new business models/JV’s between Government and Private sector It requires a re-think of the traditional approach to development The greatest opportunity facing the development industry in KSA over next 5 years