Mais conteúdo relacionado Semelhante a Web Content Management & Social Computing: Rivals or Partners? (20) Web Content Management & Social Computing: Rivals or Partners?1. Web Content Management & Social
Computing: Rivals or Partners?!
Exposing the real weaknesses and strengths of web
and enterprise technology products
@TonyByrne ! ! ! ! !@irina_guseva!
Tony Byrne
tbyrne@realstorygroup.com ! !iguseva@realstorygroup.com!
Twitter: @TonyByrne President, Real Story Group
!
2. Real Story Group: What We Do
Analyze
01234
weaknesses and
strengths of the
01234
tools....and
vendors
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Advise on successful
technology selection
Copyright © 2010 Real Story Group www.realstorygroup.com
4. Agenda
• Intranet - Internet divergence
• WCM is not a replacement for social
• What is social services
• How WCM vendors do social services
Public = UGC and SM integration
Intranet = some micro apps
• Do you need community services?
Public (white label)
Intranet (focus on collab and activity streams)
Copyright © 2010 Real Story Group 4 www.realstorygroup.com
5. Overlapping Scenarios?
Source: www.realstorygroup.com
Copyright © 2010 Real Story Group www.realstorygroup.com
6. What a WCM System Does
Copyright © 2010 Real Story Group www.realstorygroup.com
7. Web Content Site Management Systems
• Critical backbone for
intranet publishing
• Now really web site
management systems
• Obviated need for portals
on some intranets
• Starting to incorporate
“social” tools and simple
document management
Copyright © 2010 Real Story Group www.realstorygroup.com
8. Divergence…
Web CMS Web CMS
Intranet
Public
Collab’n / Social Collab’n / Social
Copyright © 2010 Real Story Group 8 www.realstorygroup.com
9. “Social Software” vs. Enterprise 2.0
Enterprise 2.0
Social Software Mash-ups
SaaS / Cloud
“Collaboration and
Networking within Ajax / RIA
and beyond the
Enterprise”
Copyright © 2010 Real Story Group www.realstorygroup.com
10. Agenda
• WCM is not a replacement for social
Copyright © 2010 Real Story Group 10 www.realstorygroup.com
11. Your Web CMS Needs to be Social
: : "What are you doing?”
: ” : “Checking in to see how it's going in Bosnia."
: "Bosnia? They don't have roads, but they have
Facebook.”
The Social Network
Copyright © 2010 Real Story Group www.realstorygroup.com
13. Using Your WCM Tool as a Social Software Platform
Copyright © 2010 Real Story Group www.realstorygroup.com
14. Agenda
• What is social services
• How WCM vendors do social services
Public = UGC and SM integration
Intranet = some micro apps
Copyright © 2010 Real Story Group 14 www.realstorygroup.com
15. What about Public Social Media Integration?
Publish to Social Networks
Aggregate public feeds
Personalize based on
social graph
But is this “engagement”?
Copyright © 2010 Real Story Group 15 www.realstorygroup.com
17. Architectural Issues Around UGC
Public / Customer Consumers
Web CMS
DMZ
Content Producers
Employee Consumers
Content
Copyright © 2010 Real Story Group www.realstorygroup.com
18. Agenda
• Do you need community services?
Public (white label)
Intranet (focus on collab and activity streams)
Copyright © 2010 Real Story Group 18 www.realstorygroup.com
19. Different Types of Public Engagement
Web CMS
Branded Communities Reader Interaction
Engagement
Partner Collaboration Professional Networking
Copyright © 2010 Real Story Group www.realstorygroup.com
22. Humanizing through Social
Lessons from public
networks:
– Actively promote
– Recognition: foster
communities, but reward
individuals
– “Laddering”
– Push “top” lists (content,
communities, indivs) to home
Image sourced from Nielsen Norman Group
page
– Explicit Q & A Forums
Copyright © 2010 Real Story Group 8 www.realstorygroup.com
www.realstorygroup.com
23. Platforms! ECM/WCM “Suites” Community
! ! !
Wikis! Blogs! Niche! Public!
Source: http://www.realstorygroup.com/Research/Channel/Collaboration/Vendors!
Copyright © 2010 Real Story Group www.realstorygroup.com
24. Contact is King?
“Half-way to the Experience Economy”
“Contact is King”
http://www.peterhinssen.com/books/the-new-normal
Copyright © 2010 Real Story Group www.realstorygroup.com
25. Content is still King
“
http://www.killerfilm.com/articles/read/the-croods-get-two-more-26575
Without content, we're
reduced to cavemen going
"uuuurgh" at each other.
A lot of social media is about
pointing each other to interesting
content. In fact, strip a Twitter
feed of its shortened links, or take
the shared pictures, videos, and
blog posts out of Facebook
statuses -- and "uuuurgh" is pretty
much what you end up with.
Without content, we're reduced to
http://www.realstorygroup.com/Blog/2021-Content:-the-King-is-dead---Long-live-the-King!
liking, or retweeting, grunts.
”
Copyright © 2010 Real Story Group
( NOT A CAVEMAN )
www.realstorygroup.com
26. Let’s Continue the Conversation...
(...and Contact Me for Sample Evaluations)!
@TonyByrne!
tbyrne@realstorygroup.com !
!
@irina_guseva!
iguseva@realstorygroup.com !
Tony Byrne !
President, Real Story Group