2. Why is search important?
Why we focus on search
engines:
Portions of user base
can view your website
FOR FREE! *
*(if done right, also
targeted = conversion)
17. 3. Index key terms, count word frequency
Search
Wiki
Engine
SEO
SEM
Web
Keywords: Words that are used by search engines to
determine the topic of a given web page.
27. Assignment 5
Create an SEM strategy map using the . This map will:
• Be for a real organization (of your choosing)
• Contain an online competitor SWOT-analysis
• Outline an actual SEM strategy the organization can implement
• Contain a keyword research
• Contain recommendations on PPC budget
• Contain recommendations on link building and (web) development
• Contain recommendations on SEO tactics (advice)