Introduction on social media

1. The changing media landscape
The rise of social media
FYS – 22 september
2009

2. Agenda
1. History of media development
2. Drivers of the social media revolution
3. Suggestionsfororganizations

3. GIMMICK – MIRROR - ART

4. 1997-2004:
USERS AS PASSIVE CONSUMERES

5. THEY START MAKING
AWESOME CONTENT

6. THEY START TO ORGANISE

7. THEY STARTED TO
EXERCISE POWER

8. THE EIGHT DRIVERS OF THE WEB2.0
REVOLUTION

9. PERVASIVENESS OF REPORTING TOOLS
1. UBIQUITY OF
REPORTING TOOLS

10. UBIQUITY OF
REPORTING TOOLS

11. AND MARKETERS KNOW

12. LEADING TO BIZAR
TRAVELING STORIES (youtube)

13. 3. SOCIAL SOFTWARE:
CONNECTING PEOPLE & DATA

14. SOCIAL SOFTWARE:
CONNECTING PEOPLE & DATA

15. 4. THE WEB GETS MOBILE

16. A NICE HOUSE APP.

17. EXCHANGING BUSINESS CARDS

18. 5. THE MASHABLE WEB

21. INSPIRATION NEEDED?

22. 6. THE POWER OF
NETWORKED PEOPLE

24. 8. TAPPING INTO THE
WEALTH OF NETWORKS

25. SOCIAL CAPITAL

26. CREATIVE CAPITAL

27. FINANCIAL CAPITAL

28. PASSION CAPITAL

29. PASSION CAPITAL

30. INSPIRATION!

31. ALL SONGS IN ITUNES WERE
SOLD AT LEAST ONCE

32. WHAT DOES THIS MEAN FOR ORGANIZATIONS?
3 DO’S

33. 1. CONSUMER DECIDES RELEVANCE OF
MESSAGES

34. FACTS
• 85% of the consumers: a top rank in Google
means a top brand
• 90% of all usersdo not look behind page 1
• 77% of all usersfind a page through a search
engine

35. THE FACTS

36. 2. DON’T SHOUT: LISTEN AND
HAVE A CONVERSATION

37. Mystarbucksidea
STARBUCKS:
registeredusersgive are
asked to leave behind
ideasonnewproducts
GOAL?
• Innovation
• Feedback

38. StrategybehindLego Factory
Bron: Sophie Jenkins

39. DUTCH EXAMPLES
DUTCH EXAMPLES…
KLM : http://www.klmbluelab.nl
Postbank: http://futureeyes.web-
log.nl/mijn_weblog/2006/11/postbank_c
ocrea.html

40. 3. LEARN TO MONITOR AND
PARTICIPATE

41. On september 13 2004
someonepostsanarticle
onhispersonal website…

42. Result….

43. The mentos cola geyser
Supposeyou are a
Coke spokeswoman Susan McDermott in
communicationoffice to
WSJ: “We would hope people want
r at thantryexperimentswithit.”
Coca Cola.
drink (Diet Coke) more
Howwouldyourespo Later:
The Poetry in Motion Challenge
nd?

44. Questions?

45. Presentationcanbefoundathttp://www.slidesh
are.net/igorterhalle