1. 5
16th January 2012

2. 1. LG „shop thief„ viral
There‟s a new youtube craze of videos being uploaded
of stupid thieves caught on cctv (London riots!).
electronics brand LG have tapped in to that craze to
create a viral video that is absolutely genius in both it‟s
concept and it‟s execution. The video has also been
uploaded by a random user to avoid any suspicious
comments. The only indication that it is an advert for a
product is the clear call to action at the end of the video
on the window with an advert for it.

3. 1. LG „shop thief„ viral
http://www.youtube.com/watch?v=EYX5fFxcXWU&feature=player_embedded

4. 2. What hunky dory can do, the gaa can do
better.
GAA club Clan na Gael Fontenoy in Ringsend, is testing the theory “Sex
Sells” in an attempt to draw male lovers of GAA to their club. Their new
poster features a tasty lady in a saucy leather dress on the front of their new
advertising campaign. The poster has a caption that reads: “Meet our new
physio”.
If you want to have a glance at the poster in the flesh then just keep an eye
out on the back of the toilet door in some Dublin pubs. The masterpiece was
designed by one of the club members says “Hopefully it will lead to further
inquiries about the club and possibly new members for our junior and
intermediate teams”.
Included on the poster is a mobile number to which you‟re encouraged to text
„I would‟ to in order to get more info. Finally, at the bottom of the poster lies a
small, but crucial piece of information: „Oh, and she‟s not our real physio but
she makes our poster look good‟.

5. 2. What hunky dory can do, the gaa can do
better.

6. 3. Search, plus your world
Google are now integrating their social media site into search with +1s
and linking articles and posts with their writers Google + profiles.
alongside the usual search results you get when you type in a topic,
Google have also placed in personal results which correspond with
their Google+ accounts.
Google have split the search up into three main features. The first is
„Personal Results‟ which searches for information relating to you,
such as photos, links and posts on your Google+ page.
The second is „Profiles‟ which lets you find people you‟re close to or
may be interested in following, while the final feature is „People and
Places‟ which lets you find profiles and pages that relate to a specific
topic or area of interest.

7. 3. Search, plus your world
http://www.youtube.com/watch?feature=player_embedded&v=8Z9TTBxarbs

8. 4. Innovative Voucher Distribution
Midway through the winter sports season, in January 2011,
SPORTSCHECK Frankfurt ran an impactful campaign to drive
sales of winter sports equipment and to remind Frankfurt citizens
that snow can be great fun. They transformed snow-covered
cars into skid-marked ski slopes. Miniature snowboarders and
skiers show the fun side of winter – and are also giving out
discount vouchers for winter sports equipment from the new
SPORTSCHECK store in Frankfurt..
Results: distributed 2,500 vouchers in Frankfurt, of which 23.6 %
were redeemed in store. This increased sales by up to 17.2%.

9. 4. Innovative Voucher Distribution
http://www.adforum.com/creative-
work/ad/mediacase/case/34469518

10. 5. Fanta Orange – Lift and Laugh
A Wonderful interactive ambient ad in an elevator by Ogilvy for
Fanta Orange.
Exams can be very stressful, so it is healthy to take it easy and
have a laugh! In this video, Fanta targeted college students in the
University of Wisconsin who would take the usual elevator in their
college dorm and made it fun with voice recordings, music, giving
out free fantas and just the whole party atmosphere. Really need
more of these amazing things in our world! It is true there is “more
Fanta, less serious.”
The ”

11. 5. Fanta Orange – Lift and Laugh
http://www.youtube.com/watch?v=0PDLh2up3QY