This document contains summaries of 5 viral videos or marketing campaigns: 1) A story about a man who slipped on ice and his recovery progress over the past year. 2) A viral video by Grasshopper targeting small businesses and entrepreneurs. 3) An IKEA campaign hosting a sleepover in one of their stores for Facebook fans. 4) An art installation turning a billboard into a rotating merry-go-round in the Czech Republic. 5) A Cravendale ad imagining cats developing opposable thumbs to steal cereal and milk from their owners.

1. 5
09th January 2012

2. 1. The man who slipped on the ice – his
progress a year later
This is the story of Brendan Adhere, the man who
slipped on the ice last year.
What ever happened to him and how he has he coped
with the incident?
A hilarious recount of that day from the man himself.

3. 1. The man who slipped on the ice – his
progress a year later
http://www.youtube.com/watch?v=Ukp1dwISkT4&sns=fb

4. 2. Grasshopper Viral
Grasshopper, based in the U.S., offers phone systems
to entrepreneurs and small businesses. It produced a
viral to speak to it’s target audience in meaningful way.

5. 2. Grasshopper Viral
http://www.acquisitionengine.com/18-examples-of-awesome-viral-linkbait/

6. 3. IKEA- The Facebook Fan Sleepover
IKEA in the UK have created a great PR stunt by hosting a sleepover in
store with thanks to Facebook.
After finding a Facebook group with almost 100,000 people called ―I
wanna have a sleepover in IKEA‖… IKEA themselves created a
competition for their Facebook Fans to be part of a giant sleepover at
their Essex IKEA store for 100 people with a strict pajama-only dress
code.
Those who participated received goodie bags and a sleep expert was
on hand giving advice on sleep techniques etc. What a great way to
give consumers more time to look at and try out different products
(i.e. the furniture and beds). Apparently people only spend five
minutes of their time choosing a bed so this sleepover gave them the
chance to try out a bed for the night.

7. 3. IKEA- The Facebook Fan Sleepover
http://www.youtube.com/watch?v=YMJD53fxihU&feature=player_embedded

8. 4. Merry Go Round Billboard
In the Czech Republic, three artists turned a huge
billboard into a merry-go-round by hanging swings from
the platform as it rotates alongside a highway.

9. 4. Merry go Round Billboard
http://vimeo.com/32906080

10. 5. Cravendale – cats with thumbs
Why do cats stare when you're pouring milk? They're cats. They
love milk. But this irresistible spot by Wieden + Kennedy for British
dairy Cravendale wondered if the cute little kitties might not have a
more serious agenda. After a lifetime of waiting on their owner's
generosity, perhaps they want to take matters into their own paws.
They would need just one thing, and this spot humorously gives it
to them—opposable thumbs. Suddenly, the felines are seen picking
up balls, filing their nails, flipping through books etc. But they're just
biding their time and honing their sinister plot. They are preparing
to gang up on the selfish, cereal-eating human and steal his milk.
They’ve followed this up with a site dedicated to one of the cats and
all his antics!

11. 5. Cravendale – cats with thumbs
http://www.youtube.com/watch?v=h6CcxJQq1x8
http://www.milkmatters.co.uk/cats/can-a-thumbcat/