This weeks ignition 5 from Jo and Vanessa

1. 5 7th March 2011

2. 1. Ford augmented reality posters If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. It’s a really great way of building interaction with a brand and creates a really nice potential customer experience!

3. 1. Ford C Max Augmented Reality Poster

4. 2. Apps for kids today's digital tots are destined to spend more time swiping a screen than turning the pages of a book. But it isn't all bad news, as in the right hands touch technology can provide more scope for interaction, and dare we say learning, than paper.

5. 2. Apps for kids http://www.youtube.com/watch?v=XQu0Q42LK_w&feature=related

6. C 3. Coke Happiness Truck If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. This Is a really nice campaign that coke ran in brazil following on their ‘open happiness’ strain. They sent a ‘happiness’ truck around Rio with a ‘push’ button that distributed bottles of coke and other fun things. Nice video to push the campaign viral too!

7. 3. Coke do it again in brazil

8. 4. APPLE APP WALL The app wall 2010 shows the top 50,000 apps in the App Store across 30 24-inch LED Cinema Displays. As each app is downloaded it falls into a stack (still color-coordinated) across the displays. Once the display hits 10,800 apps, it resets and starts over with app downloads

9. 4. Apple app wall 2009 Version http://www.youtube.com/watch?v=ThTi4nPecNs 2010 Version http://www.youtube.com/watch?v=yfCxVE3A84E&feature=player_embedded

10. C 5. Economist Shifting Sands This is a really nice campaign that the economist ran on the Dubai to Muscat road linking the creative to the environment surrounding. They linked the creative on a billboard to the environment around. ‘Keep track with shifting sands’ was the tag and the moving sand from the middle east dessert enhanced the campaign message. There is a massive ex pat community in Dubai who would be loyal economist readers so nice targeting and really interesting execution.

11. 5. Economist link creative with environment