Di penghujung tahun 2009 saya berkesempatan berbagi dengan rekan-rekan komunitas ROTI FRESH rayon YOGYAKARTA dan Semarang, tentang potensi pengembangan industri kreatif khusunya potensi pengembangan MUSIK INDIE

1. The world in your hand
“Indonesian Digital Community”
Creative Nation - Unleashed
Saiful Hidayat
Head of IT Service Strategy
PT. Telekomunikasi Indonesia, Tbk.
Sharing Session With ROTI FRESH COMMUNITY : NARSIS 2.0
Jogjakarta 12-12-2009
SICPCorporate Strategic
Planning

2. The world in your hand
Digital Creative Opportunity
6.000.000
125.000.000 D’Massive RBT Transaction
Mobilephone Users
6.000.000
3G Mobile Users
28%
Broadband Users Growth
12.000.000
Indonesian Facebook Users 25.000.000
SICPCorporate Strategic Internet Users
Planning

3. The world in your hand
Converged Media Delivery
! "" #$ ! "" #$
TelkomGroup
SICPCorporate Strategic
Planning

4. The world in your hand
Indigo Initiatives
• Inisiatif terpadu Telkom Group untuk mendukung
industri & komunitas kreatif yang sehat di Indonesia
• Indigo (Indonesia Digital Community)
• Mendorong “Valuetainment Creativity”
SICPCorporate Strategic
Planning

5. The world in your hand
Indigo Implementation
Giving People Freedom to…….
! "# $ %
&
'
Pleasant Environment
SICPCorporate Strategic
Planning

6. The world in your hand
Indigo Fellowship
Creative Business Ideas Seed Capital
Workshop & Digital Creative Successful
Coaching Playground Digitalpreneur
SICP Corporate Strategic
www.indigopreneur.com
Planning

7. The world in your hand
SICPCorporate Strategic
Planning

8. The world in your hand
Indigo : Playground
http://www.pasarkreasi.com
http://Speedytrek.telkomspeedy.com
http://game.telkomspeedy.com
http://www.fulltrek.com
SICPCorporate Strategic
Planning

9. The world in your hand
Penetrasi Industri Game
SICPCorporate Strategic
Planning

10. The world in your hand
Speedy Game
SICPCorporate Strategic
Planning
10

11. The world in your hand
Gamer Community Building
Game.TelkomSpeedy.Com
Creator Game Jakarta Medan Makassar
JogloSemar
Surabaya Bali Borneo
Game Provider
ONLINE
Game Station COMPETITION OFFLINE
FRONTIER
Lokal & Nasional COMPETITION
ACTIVATION
& GATHERING
Community
COMMUNICATION
Internet Social Media
Game Magazine
SICPCorporate Strategic
Planning

12. The world in your hand
Traditional Artist and Fan Relation
SICPCorporate Strategic
Planning

13. The world in your hand
The Big Idea
RBT’s become the “savior” of Indonesian music industry, however, we need
new inovative business models, considering the big market & opportunity
SK Telecom music revenue growth
Tsel:
Attractive
660 B
growth on
Flexi: online 3G Music
60 B (MOD, True tone, Music Video)
’ 09
music
220Mil
RBT USD
T-Group:
> 62%
market 2G Music (RT, Karaoke)
share 87% piracy '
05 '
06 '
07 '
08
Globally, online & mobile music is keep growing
(Mil. USD) driven by success of iTunes, Pandora, etc
14,000
Total
12,000
10,000 online
T-Group:
62% = 8,000 music
North America’s
2,883 B 6,000 Music Market Growth Offline
4,000 Online
2,000
Mobile
0
SICP
'
05 '
06 '
07 '
08 '
09(E) '
10(E) '
11(E)
Source: Monitor Group (Palladium), Internal data, SK Telecom, others
Corporate Strategic
Planning

14. The world in your hand
SICPCorporate Strategic
Planning

15. The world in your hand
SICPCorporate Strategic
Planning

16. SpeedyTrek Activities
The world in your hand
SICPCorporate Strategic
Planning

17. The world in your hand
SICPCorporate Strategic
Planning

18. The world in your hand
SICPCorporate Strategic
Planning

19. The world in your hand
SICPCorporate Strategic
Planning

20. The world in your hand
FullTrek.Com
SICPCorporate Strategic
Planning

21. The world in your hand
FullTrek.Com
o Kanal business music dari
SpeedyTrek (Indie)
o Bekerjasama dengan Label
(Major & Indie) dan Portal
Musik Lain
o Cyber Money (TCash,
FlexiCash, iVas)
o Bundling Layanan Telkom
Group
o Multi operator
o Download & Play
Streaming
o DRM and Non-DRM
SICPCorporate Strategic
Planning

22. The world in your hand
SICPCorporate Strategic
Planning