2. New Facebook Timeline for pages - introduction
⢠From March 31, 2012 all
Facebook pages will convert
over to the new Timeline
format
⢠The new layout features a
cover photo and larger stories
presented chronologically,
similar to Timeline for
personal profiles.
⢠This presentation reviews the
key changes and provides a
recommended actions for
Brands
3. 1. Cover Photo
⢠Key visual header for all
pages
⢠Size of 851Ă315
⢠Cover photos cannot include
price or purchase
information, contact info,
calls to action or references
to Facebook features such as
Like or Share.
⢠Profile pictures are now
cropped to a square
(180x180)
Actions:
â˘Design a cover photo that visually expresses the content of the page.
â˘Plan to update the cover photo at least once / month
â˘Update profile picture to fit with the new dimensions
4. 2. Featured Navigation options
Default landing page
⢠Page owners have lost the
ability to specify a landing page
â making landing pages and
fangates redundant.
⢠Apps are still allowed, but they
can no longer sit behind a âlikeâ
gate.
Facebook Tabs
have been relocated to appear under the Cover Photo.
4 featured positions can be used as TABâs or APPâs or Views (Photos, Notes etc)
These navigational elements require images of (111 x 74 pixels)
Actions:
â˘Decide what are the 4 most useful navigation elements for your page &
update to reflect these as the feature navigation elements
â˘Update or create images for all Tabs, Apps or Views listed. (111 x 74
pixels)
â˘Remove TABâs that are no longer used
5. 3. Content & Wall posts â Pinned & highlights
Pinned Post
⢠Acts like a âSticky postâ and
allows the ability to anchor
the most important story to
the top of your Page for up to
seven days.
Highlight & Hide
⢠Highlight engaging content
with a STAR, and hide
content that isnât engaging
Actions:
â˘Create a Pinned post for the top of your page
6. 3. Content & Wall posts - Milestones
Milestones
⢠Set milestones to define your
key moments over time. E.g
June 2010 you might have
reached 5,000 fans
Timeline
⢠Because content is displayed
in timeline as per entered
date, care needs to be taken
about the possible impact of
posting wall content out of
sequence
Actions:
â˘Review timeline and add Milestone posts to improve the historical record
of your page
7. 4. App development
No Like Gate
⢠Facebook applications can no
longer go via the like gate
(because like gates are not
part of the new template)
810 width
⢠Apps can now take 810 pixels
wide which will enhance the
engagement with fans.
Actions:
⢠Future apps should be developed to 810 pixels wide
⢠More thinking needs to be given to attracting âLikesâ without the like
gate
8. 5. New Admin Panel
⢠Facebook has improved the administration function to help manage the
audience engagement
9. 5.1 Messaging fans
⢠Page administrators can now
send messages to fans from the
Admin panel. (previously it
wasnât possible to send
messages to fans with certain
privacy settings)
⢠This means you can engage fans
without having to post public
messages to the wall.
Actions:
⢠Start using this immediately if you have requirements to content fans
10. 5.2. Activity log
⢠Facebook has provided a
new feature to help
administrators view a log of
what has been posted. This
is especially useful where
pages have multiple
administrators.
⢠View all your Page posts
from the activity log, even
the ones youâve chosen to
hide. Use the drop-down
menu to filter your stories
by type or by year. You can
also star, hide, delete
stories and change the date
of a post so that it appears
on your Page timeline with
a more accurate time
stamp.
Actions:
⢠View your Page timeline and sense check what is shown
⢠Use the Activity log to hide posts
11. 5.3. Extended insights
⢠Facebook has
promoted the list of
your friends who are
engaging with the
page you are on
Actions:
⢠Incorporate the extended insights in periodic reporting / reviews
12. More Information
⢠Facebook have their own âInteractive Courseâ
here http://www.learnfacebookpages.com/
⢠ian@webling.com.au