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Give your donors control
•! 80% of Americans think nonprofits abuse their donations
(John Kenyan, jonkenyan.com)
•! Let them choose
where their money goes
•!Demonstrate success
•! Illustrate budget break-
down

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28. A Closer Look:
The Check Out Form
•! Amnesty International dropped “Mr. Ms. Dr.”
from their forms and increased response by
30%.
•! Make sure its secure and let your donors
know about security.
•! Test pages for speed and usability
•! Eliminate clutter

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