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Kusumo martanto, ceo of blibli.com
- 1. KUSUMO MARTANTO | CEO BLIBLI.COM HOW TO EMPOWER RETAILERS TO MOVE TO ECOMMERCE
- 3. TOTAL RETAIL SALES WORLDWIDE, 2015-2016 Sources: eMarketer, Q4-2016 $20.795 (5.8%) $22.049 (6.0%) $24.855 (6.0%) $26.287 (5.8%) $23.445 (6.3%) $27.726 (5.5%) $1.548 (7.4%) $1.915 (8.7%) $2.860 (11.5%) $3.418 (13.0%)$2.352 (10.0%) $4.058 (14.6%) Trillions 2015 2016 2017 2018 2019 2020 • Asia-Pacific top $1 trillion in 2016 and more than double to $2.725 trillion by 2020, climbing 31.5% this year • China: $899.09 billion in 2016 • North America: $423.34 billion in 2016 Total Retail Sales Total Retail Ecommerce
- 4. SHIFT IN SHOPPING BEHAVIOR Sources: UPS/comScore, Q1-2016 50% 40 30 20 10 0 51% 2014 ‘15 ‘16 SHARE OF PURCHASES MADE ONLINE PURCHASING ON A SMARTPHONE BY GENERATION 63% 41% 19% 8% Millennials Gen Xers Baby Boomers Seniors 42% Search & buy online HOW PURCHASES ARE MADE 22% 20% Research online & in store, buy in store Search & buy in store Research online & in store, buy online 16%
- 5. Average Spending on e-Commerce Rp6,5 MILLION/yr 47,5% Internet user 52,5% Internet user Smartphone users 43% Mobile Connections 326,3 MILLION Total Number of Active Social Media Users 79 MILLION Sources: Internet World Stat INTERNET PENETRATION OVERVIEW – INDONESIA 2016 Highest In SEA 45% of ASEAN GDP 4th Largest Population Internet Penetration 132,7 MILLION Of total Indonesian population (256,2 Million) 48,2% 51,8%
- 6. TIME SAVINGVALUE ADDED SERVICE MORE VARIETY CONVENIENCECOST SAVING REASON PEOPLE BUY THROUGH E-COMMERCE
- 7. 2025 PREDICTION: ECOMMERCE MARKET EXIST IN ALL SEA COUNTRIES >$5 BILLION INDONESIA EXPECTED TO REACH $46 BILLION 2015 eComm market ($, billion) TOTAL ID VN PH TH MY SG 5.5 1.7 0.4 0.5 0.9 1.0 1.0 2025 eComm market ($, billion) TOTAL ID VN PH TH MY SG 87.8 46.0 7.5 9.7 11.1 8.2 5.4 Sources: Google research, Temasek, Euromonitor
- 8. INDONESIA ECOMMERCE TRANSACTION VOLUME 140 120 100 80 60 40 20 2014 2016 2020 (US$ Billion) Sources: Government projection
- 9. CHALLENGES OF BRANDS/RETAILERS TO GO ONLINE MAN POWER CANNIBALIZATION OF EXISTING BUSINESS THE KNOW-HOW EXISTING SUPPLY CHAIN AND DISTRIBUTION BIG INVESTMENT
- 11. “PERFECT10”BLIBLI.COMSERVICESFOR MERCHANTPARTNERS Photoshoot Facilities Training & Development Express Logistic Merchant Application Fulfillment by Blibli.com Service Consolidated Settlement Marketing & Promotion to Large User-Base Merchant Care Modern Warehouse Facility 0% Installment
- 12. “The power of click and collect”
- 13. 13,000+ Contestants 230,000,000+ Reach on Social Media 12,000,000+ Viewers 38,500+ Likes on Facebook 7,000+ Subscribers on Youtube 5,600+ Followers On Instagram
- 14. #BFF2017 • 16 LOCAL + 4 INTERNATIONAL ARTISTS • 100 MERCHANTS • 15 ART-PRENEURS • 12, 500 ATTENDEES
- 15. CONTINUOUS TECHNOLOGY ADVANCEMENT DEVELOPMENT WILL GROW THE BUSINESS FURTHER…
- 16. CUSTOMERS THAT SHOP WITH US IN MULTIPLE CHANNELS SPEND THREE TO FOUR TIMES MORE THAN A CUSTOMER THAT SHOPS IN ONE CHANNEL Michael Koppel (Nordstrom CFO) “
- 17. IT’S NOT ABOUT THE CHANNEL, IT’S ALL ABOUT THE CUSTOMERS
- 18. THANK YOU