1. Overview of Midlands PiP
Project
IEEE Vehicular Technology Society
University College Cork, 30th August 2011
Robert Evans, CEO, Cenex

2. Scope of Presentation
• Brief introduction to Cenex and Cenex projects
• Midlands PiP project
– Background
– Strategic approach
– Progress to-date
– Strategic issues
• LCV2011
• Conclusions

3. Introduction to Cenex
• Established in 2005 as a Not For Profit
Innovation Intermediary
• Today Cenex runs programmes and
projects focused on accelerating the
deployment of low carbon vehicles and
associated refuelling infrastructure
– Fleet Carbon Reduction
– Infrastructure Deployment Support
– Innovation Support
– Techno-market consultancy
– Low carbon vehicle events
• Cenex public sector clients include:

4. Cenex supported Low Carbon Vehicle Projects
in the UK
Hydrogen Vehicles
Vehicles
Birmingham, Loughborough and
Stornoway
Infrastructure
Sheffield, Bedford, Surrey,
Glamorgan
Electric and Hybrid Vehicles
Vehicles
Newcastle, Glasgow, Leeds,
Gateshead, Perth & Kinross,
Liverpool, Nottingham,
Birmingham, Wakefield,
Doncaster, London, Warwick,
Coventry, Hackney, Sheffield,
Camden and Islington
Infrastructure
Birmingham, Westminster,
Greenwich, Camden, Hackney,
Coventry, Manchester airport, East
midlands airport, Barnet ,
Stockton-on-Tees
Bio-methane
Vehicles
London, Leeds and Middlesex
Infrastructure
Sheffield, Glamorgan, Milton
Keynes, Barnsley, Andover

5. Cenex & Electric Vehicles
• Early supporter of EV field trials
– First sponsor of Smart EV deployment in the UK and ran
extensive Smartmove trial (2009-2011)
• Supporting Government programmes
– Low Carbon Vehicle Public Procurement Programme for
Dept for Transport
– Ultra Low Carbon Vehicle Demonstration for Technology
Strategy Board
• Conducted relevant techno-market research
– Cenex-Arup report (2008) for BERR and DfT
• Managing Infrastructure roll out projects
– Alternative Fuels Infrastructure Grant Programme
– Plugged in Places (Interim manager)
– Midlands Plugged in Places (Project manager@)
@ jointly with Central Technology Belt

6. Technology strategy board – Demonstrator programme
• Technology strategy board Ultra
No. of individual journeys Dec '09 to Jun '10 Average Daily Distance Travelled per Vehicle
Low Carbon Demonstrator
45
40 60
35
50
Programme
Greater than 200 electric and
30
•
Distance (km)
% Frequency
25 40
20 30 plug in hybrid electric vehicles
on the road
15
20
10
10
5
0 0
• Greater than 40,000 trips logged
0 20 40 60 80 100 Dec Jan Feb Mar Apr May Jun
Journey distance (km)

7. Plugged in Places (PiP) Background
National Programme based on
8 Regional Projects
• Phase 1
– North East
– Milton Keynes
– London
• Phase 2
– Scotland
– Northern Ireland
– Manchester
– Midlands
– East of England
Cenex manages the
Midlands PiP jointly with
Central Technology Belt

8. Midlands PiP
EVPHEV market development via charge point deployment in the East and
West Midlands
Plan to oversee installation of > 500
public and 200 domestic charge
posts + 1 new housing development,
all with common back office system
> 50 Partners including the DNO, Electric
Utilities, Rail Operators, Shopping Centres,
Councils, Science Parks, Car Companies, etc

9. Midlands PiP - Market Development
EVPHEV market development via charge point deployment ... focused
on areas of highest population density and population growth …..
…. taking into
account of local
demographics
…. deploying where
motorists travel to
…. and leveraging an
effective marketing plan

10. Midlands PiP: Aid to North-South, East-West travel
Inter-regional connectivity facilitated by quick charger network enabling travel
between PiPs and other regions with Plug-in vehicle initiatives
Manchester Sheffield
East
of
England
Milton Keynes
via charge points at transport
Oxford hubs to provide multi-modal
BristolSouth range extension for EVPHEV
West
users via public transport

11. Midlands PiP - Finances
• Total project value of £6.3M
• Grant awarded £2.95M
– FY 11/12 £1.40 M
– FY 12/13 £1.55 M
• 40% grant contribution towards
host infrastructure capital costs

12. Progress to-date
• Preparation
– Developed comprehensive documentation
– Procurement framework(s) established for public charge posts
– Procurement of back office system
• Marketing
– Phase 1: potential hosts - outreach via Information days
– Phase 2: target first adopters of plug-in vehicles
• Delivery
– 30+ installations in processing pipeline
– Post procurement about to go live
– Back office (Lot 1) preferred bidder selected
• Research & Innovation agenda
– User behaviour
– Smart grids and demand smoothing

13. Strategic Issues Arising
• Communication to target audiences
– Persuasion given complexity and uncertainty
• Living with diversity
• Programme structure interacting with an open market
• Capturing learning
• Measuring success
– Linking outputs to desired outcomes
• Exit strategy
– When and how?

14. LCV2011

15. Thank you for your attention
www.cenex.co.uk