Presentation to ZACD on 13th April 2017

1. Social Media for
Real Estate Professionals

3. @ideasandrew
1 handle

4. 2 Books

5. Spirit of Service
3 Awards & Portals
M E D I A

6. 4 Domains

7. 5 Different Careers in 30 years
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1987-1993 1993-1998 1999-2005
2005-2009 2010-

8. 6 Years in Speaking; Training & Consultancy

9. 7 Teach in CPEs or Adult Learning InsLtuLon

10. 8 Client

11. #1 – Content Crea,on Strategy
#2 – Social Media Engagement
#3 – Personal Branding on Linkedin
#0 – Digital Marke,ng Overview

12. Influencer
Marke,ng
Digital Marke,ng Overview
Search Marke,ng Display Adver,sing Content Marke,ng
Social Media
Marke,ng
Client Rela,onship
Marke,ng
Niche Digital
Marke,ng

14. #3 - Personal Branding
on Linkedin

15. Concise, ImpacMul Profile Headline

16. Have an unique Linkedin URL

17. Well WriSen / Developed Summary
1. Who are you?
(Personality)
2. What do you do?
(Role)
3. Why I am
unique? (X Factor/USP)

18. Showcase Your Social PorMolio with related links
Summary Work Experience

19. Well Developed Skills & Endorsements
Top skills
BeSer!
Good skills
Good!

20. Well Constructed List of Professional Experience
Work Experience
Good!
Work Achievement
BeSer!

21. Increase Your Connec,on Systema,cally
Install this habit!
• Dig out old name cards and look for
all of them
• Look out everyone you meet on
Linkedin aOer you have received their
name cards
• Put your Linkedin URL on your email
signature

22. Recommenda,ons from Customers & Colleagues
• How did you know me?
• What did I do for you?
• How do you feel about my
performance?
• What are three work ethics you
like?
Leading Ques,ons:

23. Establish Thought Leadership through Long Post
• Have a compelling Ltle
• Insert a engaging visual
• Write with sub
headings
• Put conclusion in the
beginning
• Share it on your other
plaVorms

24. Involvement in Selected LinkedIn Groups
• Search for topics of interest
• Join in the discussion
• Ask for opinion
• Contribute to open ques,ons
• Share your experience
• Create your own space

25. Honors and Awards
• Award Name
• Name of Presenter
• Year of Award
• 50-word Descrip,on

26. Language (Dialect) Proficiency

27. Highlighted Projects

28. Publica,ons / WriSen Works
• Personal Blog
• Ar,cles to the press
• Contribu,ng author to a book
• Whitepaper
• Wikis
• Media Appearance

29. Volunteer
What have you done?
What are you looking for?
What do you care about?

30. “All-Star” Linkedin Profile Cheatsheet
ü Professional Profile Photo (Headshot)
ü Concise, ImpacVul Profile Headline
ü Well WriYen / Developed Summary
ü Well Constructed List of Professional Experience
ü Well Developed Skills & Endorsements
ü Recommenda,ons from Customers, Peers & Colleagues
ü Involvement in Select LinkedIn Groups
ü Highlighted Projects
ü Publica,ons / WriYen Works