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1. 15TH
INFOCOMM
COMMERCE CONFERENCE
24 AUGUST 2012 • SUNTEC SINGAPORE
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IDEAS • INNOVATE • INFOCOMM
Bringing Business Ideas & Innovation through Infocomm
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SMEs and entrepreneurs do not need to know the technicalities of IT and the latest trends in infocomm. Instead, they look for ideas that
they can adopt for their businesses. Others innovate or build upon their experiences or ideas. The ICC is not just an exhibit of technology
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ideas are shared, generated and adopted by user champions, vendors or industry clusters.
With the theme “IDEAS • INNOVATE • INFOCOMM”, the 15th ICC puts together an exciting programme featuring
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thought leadership discussions, Idea generation labs, industry Innovation showcases, and Infocomm solutions to spur local enterprises to
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greater growth and gear them for any economic challenges ahead.
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Keep up with Business Trends & Need Help with Your Business?
Get Hands-On with 15th ICC Practical Help is at Hand @ SME
Power-packed Programme Solutions & Business Gallery
With 9 conference tracks and 2 workshops in a day, don’t miss out on Besides a wide array of technology, business and finance
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hearing what industry experts and thought leaders have to say about solutions and services customised just for SMEs, SME owners and
how today’s SMEs can innovate business for greater productivity and key decision-makers can also seek assistance from government
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profitability. agencies and 15th ICC Partners’ Clinic.
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FREE consultation and clinic diagnosis starts daily from 10.00am
business landscapes to creative marketing strategies to using social
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media to generate business buzz to finding out what government
experts on 23rd and 24th August.
grants can help the business, delegates can pick and choose the
ence sessions that will benefit them most.
Seats are limited so register early to avoid disappointment!
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3. 15TH
CONFERENCE
AGENDA INFOCOMM
COMMERCE CONFERENCE
0800 Registration
0930 Welcome Address
Mr Teo Siong Seng, PBM, President, Singapore Chinese Chamber of Commerce & Industry and Nominated Member of Parliament
Opening Address
Dr. Yaacob Ibrahim, Minister for Information, Communications and the Arts
1000 Opening Reception and Tour of the SME Solutions & Business Gallery
1030 IDEAS • INNOVATION • INFOCOMM BUSINESS IDEAS BUILT UPON A CLOUD
MAIN PLENARY
The sustainability of any business in the New World Order lies in building a strong foundation for By StarHub
TRACK 3
breeding Ideas, cultivating Innovation and equipping Infocomm into everyday business. Running a successful business means staying on top of things – Costs, Competition
What exactly does it mean to successfully tap on ideas and innovation to leapfrog your business to and Challenges – especially since the economy projects a “cloudy” outlook ahead.
the next level? Learn how you can truly build your business above these turbulences to improve
Panel Chairman agility and productivity. More importantly, you can get to learn how businesses can
CONCURRENT TRACKS & WORKSHOP
Stephen Lim, Chairman for Technology Committee, SCCCI create a competition edge by leveraging on different aspects of the cloud ecosystem
available today.
Panelists:
• Ang Kiam Meng, CEO, Topics include:
• Tom Abbott, Founder & Director,
Soho Sales Coaching Jumbo Group of Restaurants Pte Ltd • Bring greater productivity to your business, anytime anywhere with Microsoft
MORNING PROGRAMME
• Kevin Lim, Head of Enterprise Business Group, Office 365
• Dr Low Lee Yong, Founder & CEO,
StarHub • A customer’s journey to the cloud: Using IT but not owning IT
MHC Asia Group
• Harness the power of StarHub’s Argonar cloud to achieve greater operational
efficiency and optimise your business capabilities
5 INFOCOMM INITIATIVES EVERY SME MUST KNOW
By IDA Singapore
TRACK 2
TRACK 4
Don’t miss this primer on the latest Government ICT vision, direction and incentives to encourage
infocomm adoption among SMEs.
A good understanding of IDA’s programmes and schemes will enable your business to benefit •
optimally from them and increase your competitive advantage in today’s connected world.
Get first-hand updates on: •
• Leverage iSPRINT Grant for ICT projects • Innovate with Mobile Technology & Electronic
• Next Gen Nationwide Broadband Network Payments
Opportunities for the SMEs • Singapore’s Personal Data Framework
• Harness Government Data for Value Creation
TRAINING WORKSHOP (PART I)
TAPPING SOCIAL MEDIA FOR VALUE CREATION & GROWTH IN BUSINESS Supported by e2i
Are you looking at establishing and raising awareness for your brand? Do you want a more interactive Topics include:
and personable way to pitch your products and services to a larger group of audience? Are you seeking • Overview of Social Media • Advanced Platforms and Monitoring
a more effective way to enhance customer relationship? • Social Media Platforms & Channels • Current applications of Social Media
Find out how to get your business on social media as a new way of social marketing with this practical Trainer
workshop. Andrew Chow, Resource Advisor, SIRC@SCCCI
Networking lunch and Tour of the SME Solutions and Business Gallery
1230 Viewing of solutions showcases
1400 WORKING SMARTER AND TAKING A LEAP WITH INNOVATION TO TO “LIKE” OR TO “UNLIKE’ : THE DILEMMA OF SOCIAL MEDIA
to IMPROVE PRODUCTIVITY Today, Social Media has grown to be the most common communication tool, second only
TRACK 5
TRACK 6
1630 to email. What tangible value can it reap for companies? Could it be just a social hype?
Innovation & Productivity are keys to working smarter for competitive growth.
What’s Hot and what’s Not? Is traditional media still relevant in today’s context? What does
But do innovation and productivity really enable your organisation to work smarter? Do they
all this lead to at the end of the day?
lead to higher costs or are they something that SMEs can realistically embrace?
Join us to hear how you can be both innovative and productive and gain insight experience Panel Chairman
from industry experts. Daniel Ng, Fellow, Chartered Institute of Marketing
Panelists
Panel Chairman
TRACK 4
• Luke Lim, CEO & Founder, AS Louken Group Pte Ltd
Kuah Boon Wee, Group CEO, MTQ Corporation Limited
• Allan Tan, Managing Director, Ying Communications
Panelists • Woon Tai Ho, Founder, The Green Orange Pte Ltd
• Jeremy Wood, SMB Marketing Manager, Google Apps, Asia Pacific • Jenna Toh – Director, Business Development, Circus Maximus International Pte Ltd
CONCURRENT TRACKS & WORKSHOP
• Nicholas Yap, President (Overseas Division), Genki Sushi (S) Pte Ltd • Howie Lau, Vice President Marketing, Lenovo Asia Pacific/Latin America
• Neil J Todd, Director-Information and Communication Systems, Courts Asia Pte Ltd
• Bharani Krishnan, Senior Manager Retail Industry, SAP Asia Pte Ltd
• Winston Goh, Mobile Phone Product Manager, Samsung Asia Pte Ltd WHAT GRANT IS SUITABLE FOR MY BUSINESS?
AFTERNOON PROGRAMME
TRACK 8
This year, to encourage greater innovation and productivity at work, SMEs can expect more
MAKE YOUR BUSINESS SMART funding aids and enhanced grants assistance from the Government.
By SingTel Learn first-hand from the various agencies and professional practitioner on how tap on these
TRACK 7
Business and rental costs continue to rise, while financing and job markets get tighter. funds and grants to restructure, upgrade and reorganise to grow your business.
But beyond the gloom, there are “clouds” of hope.
Panel chaired by EDC@SCCCI
Hear direct from iconic SMEs and industry captains in how businesses can scale new heights. • Jasmine Ang, Tax Specialist, Inland Revenue Authority of Singapore
Take away new and practical solutions on how start-ups, and growing companies can • Melissa Lim, Senior Employability Coach, Employment & Employability Institute
transform their businesses to stay ahead while coping with growing and economics • Chong Sieh Fong, Senior Manager, Incentives Operations
challenges. Infocomm Development Authority Singapore
Topics include: • Wong Mei Yuan, Head of SME Connect, SPRING Singapore
• Success Story: Discover how fleet management can power up your business productivity • Lennon Lee, Partner, Corporate Tax Advisory - International Tax & China Tax Desk
• Case study: Learn the secrets behind successful SMEs today
• Capitalising on M2M to generate new revenue stream
TRAINING WORKSHOP (PART II)
• Closing address: The Future of Your Business - Free up resources and increase your “KNOW HOW” TO IMPLEMENT SOCIAL MEDIA FOR BUSINESS
business efficiency at a lower cost Supported by e2i
For businesses which are ready to embark on the social media journey for good, this course
will provide you with a thorough roadmap for implementing social media, from start till the end.
Learn how to set internal policies to safeguard the company interest as well as manage crisis.
TRACK 9
Participants will be given a hands-on guided session on building your own social media network.
Topics include:
• • Social Media Strategy Map
• Social Media Response Map
• • Social Media Policy and Guidelines
• Social Media Readiness Assessment
• Trainer
Andrew Chow, Resource Advisor, SIRC@SCCCI
Programme is accurate as of 13 June 2012

4. SME SOLUTIONS & BUSINESS GALLERY BE INFORMED & BE INSPIRED
IDEAS • INNOVATE • INFOCOMM @ 15TH ICC PARTNERS’ CLINIC
You have heard IT. You have seen IT. And now you want to implement IT but do
Seeking for new ways to invigorate your business? not know where to start. Sign up for a one-on-one consultation with our domain
experts and business solution providers.
Come visit the SME Solutions & Business Gallery and discover IDEAS
Our industry experts will be able to advise you on how to develop customised
from over 150 SHOWCASES from the financial, business consultancy, strategies to address your particular business and technology challenges.
logistics and infocomm industry champions and find out how you can use
them to INNOVATE your business processes to boost productivity and CLINIC TOPICS
increase profitability. IS YOUR COMPANY SECURE?
As Social Media and mobility devices become more common in an office environment, the
dangers and risks that come with them are increasing too.
IDEAS & SOLUTIONS PROVIDERS:
Do you know the security risks and defence strategies for SMEs? How do you ensure the free
ACC-PRO Business Links A.S Louken Group American Express flow of information within a company and secure communications with external parties?
ANZ Bank Ascendas Ascendo Consulting Bank Of China Seek experts’ advice on how to protect your company’s data and network.
Brother International CIMB Bank DBS Bank DHL Express
MANAGING YOUR FINANCIALS AND HUMAN RESOURCES
Far East Organisation Fraunhofer IDM@ NTU Fuji Xerox
Want to know how to improve your record-keeping with the use of accounting software
Global Merchant Funding Hong Leong Finance IBM Inecom and also manage your company’s cashflow efficiently? What tools are available to help
IPI Singapore Kaspersky Lab Kingdee Lenovo Loyal Reliance you reduce paper work and yet properly monitor the performance of your staff?
M1 Microsoft Microtel Technologies Nanyang Polytechnic OCBC Get help today to effectively manage your company’s accounts and HR needs.
OC Innovations PricewaterhouseCoopers Red Hat Runnex Systems
INJECTING PRODUCTIVITY INTO YOUR BUSINESS
Samsung SAP SecureAge Technology Sing Investments SingTel
From ERP (Enterprise Resource planning) application to Document Management System
Sino-Singapore Tianjin Eco-City Soho Sales Coaching (DMS), these are just some methods that you can apply to improve your business performance
Standard Chartered Bank StarHub Tigernix Toshiba and maximise productivity.
UFIDA UOB Webvisions and many more… Let our experts share with you on practical tips on how you can do more with less for your
business today.
Accurate as of 13 June 2012
MARKET AND BRAND YOUR COMPANY THROUGH AN ONLINE PRESENCE
Regardless of the nature of your business, it is necessary these days to establish brand
PRODUCTIVITY IMPROVEMENT & presence online.
Get advice from our panels of experts on:
VALUE CREATION THROUGH ONE-STOP • How to create an impactful online presence with existing and new tools
• Using e-Commerce solution – what is the initial setup fee, what kind of IT maintenance
GOVERNMENT PAVILION @ 15TH ICC is required and what are the monthly fees involved?
• Creating a successful e-marketing strategy to build your brand
After the announcement of Budget 2012, the
PLAN YOUR COMPANY’S INFOCOMM ADOPTION & INFRASTRUCTURE
Government has rolled out a series of enhanced – THE SMART WAY
grants and schemes to help SMEs restructure and Your company is ready to upgrade but you lack the expertise of an IT professional to help
upgrade, so as to keep pace with the changing you kickstart your IT adoption You are at a lost, not knowing what hardware and software
you need nor where to start.
market conditions and stay competitive and
Come talk to one of our experts today and let them guide you through the IT adoption
relevant. process step by step.
Find out how your business can benefit from these new financial aids that RIDE ON THE POWER OF CLOUD COMPUTING & NEXT GENERATION
the Government is disbursing to help businesses stay sustainable at the BROADBAND TO BOOST YOUR BUSINESS
Not sure if Cloud really can help boast your business’ productivity and efficiency? Speak
Government Pavilion. The key government agencies, together with EDC@ to our experts to find out:
SCCCI will help SMEs map out a strategic business plan towards business • What are the cloud computing tools available to grow your business without increasing
costs?
excellence.
• How can you take advantage of cloud computing to drive business opportunities and win
larger enterprises?
• What should you look out for when adopting cloud-based solutions and how can ultra-
high speed connections boost your business operations?
ORGANISERS & SPONSORS
ORGANISERS CO-ORGANISER OFFICIAL EVENT
PUBLICATION
IN COLLABORATION WITH OFFICIAL INTERNET
ACCESS PROVIDER
PLATINUM SPONSOR GOLD SPONSOR

5. 15TH Register Today to Learn,
INFOCOMM
COMMERCE CONFERENCE
Experience & Adopt New ICT
w
y!
for Business Productivity!
FRE
IT Coac E
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TWO FREE Admission Tickets for Per Registered Company! when y ing
o
register u
!
CONFERENCE DETAILS
HOW TO REGISTER
ER
Date Friday, 24 August 2012
Venue Suntec Convention & Exhibition Centre, Hall 401 & 402
Complete the registration form and return it to us via
Time 0830hrs – 1630hrs
Fax +65 6339 0605
Your Entitlement as A Conference Delegate Email icc@sccci.org.sg
• Admission to any conference tracks and business solutions gallery Post SCCCI, 47 Hill Street, #09-00 Singapore 179365
• Tea break, lunch and full set of conference materials or visit www.sccci.org.sg/icc to register online
• One FREE consultation session with our EDC@SCCCI’s senior consultant
• FREE Conference Kit (First 2000 delegates)
• No replacement or transfer of admission badge will be allowed for For enquiries, please contact
complimentary ticket Ms Valery Lam / Mr Toh Dekang
• No refund will be given for non attendance for paid tickets.
Replacement can be made but notice needs to be given to SCCCI Tel: +65 6337 8381
3 working days prior to event Email: icc@sccci.org.sg
REGISTRATION FORM
This conference is complimentary for decision makers in an IT role within enterprise organisations. It is at SCCCI’s sole discretion to
determine free attendance to the event. Due to limited seating capacity, registration is on a first-come-first-served basis.
Companies can purchase additional ticket at: $50 each for SCCCI member, $80 each for non-member
YES, please register me for the 15th ICC.
SCCCI Member __________________________ (Membership No.) Non-Member
YES, I am also keen to register for 14th SMEs Conference, please send me more info
1st Delegate
Name (Dr/Mr/Mdm/Ms) Designation
Company
Line of Business No. of Employees
Address S( )
Tel Mobile Fax Email
2nd Delegate
Name (Dr/Mr/Mdm/Ms) Designation
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3rd Delegate
Name (Dr/Mr/Mdm/Ms) Designation
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The provided information is for internal use only, and is not made public in any way. By registering, you accept to receive information from SCCCI by all modes of communications.
CONFERENCE TRACKS (In English unless stated otherwise)
Please select any ONE of the Conference Tracks in the Morning Programme (Kindly put a tick 3 to the track you wish to attend.)
1030hr - 1230hr
Main Plenary Conference Track 4
Ideas. Innovation. Infocomm.
Conference Track 2 Training Workshop (Part 1)
5 Infocomm Initiatives Every SME Must Know Tapping Social Media for Value Creation & Growth
Conference Track 3 in Business
Business Ideas Built Upon A Cloud
1400hr - 1630hr
Conference Track 5 Conference Track 8
Working Smarter and Taking a Leap with Innovation to What Grant Is Suitable For My Business?
Improve Productivity Conference Track 9
Conference Track 6
To “LIKE” or to “UNLIKE’ : The dilemma of Social Media Training Workshop (Part 2)
Conference Track 7 “Know How” to Implement Social Media for Business
Make your Business Smart