O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Typography - Understanding Font

Introduction to Fonts & Typography

  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Typography - Understanding Font

  1. 1. UNDERSTANDING FONT TECHNOLOGY
  2. 2. WHAT IS A FONT? The term has changed dramatically since computers have come into being. In traditional typography, specifically in days of metal type, a font was a collection of metal characters representing the complete character set of a particular design (all the characters, numerals, signs, symbols etc.) all of the same weight, style and size. Today a font refers to the complete character set of a particular type design or typeface in digital form. Although it refers to only one weight and size, not size specific as in the days of hot metal
  3. 3. FONT FORMATS • TYPE I POST SCRIPT: is a publishing standard since the last 1980s, used primarily by graphic designers • TRUE TYPE: if you do web design or work in Microsoft Windows software, you most likely use true type, this format is also used by Apple users • OPEN TYPE: this has added a third format to the mix and has lots of possibilities
  4. 4. POST SCRIPT TYPE I Was developed by Adobe Systems in 1980s. This format is based on a computer language called post script which describes type and graphics in a way that allows for precise, sharp printing at any size. Type I consists of two components: bitmapped or screen font and a printer or outline font.
  5. 5. POST SCRIPT TYPE I > BITMAPPED OR SCREEN FONT It is responsible for representing font on your screen. In a bitmapped font, all the characters are represented as pixels, or bitmaps, so it can be viewed on your screen, thus the term screen font
  6. 6. POST SCRIPT TYPE I > PRINTER OR OUTLINE FONT It is essentially the outline of each character stored as a mathematical description, thus the name outline font. The printer font is scalable. Your postscript printer acts as a brain that makes this interpretation.
  7. 7. TRUE TYPE FONTS Several years after the development of Type I fonts, Apple computers and Microsoft joined forces to develop TrueType. This format consists of a single file that contains both screen and printer font data. True Type fonts are fine for word processing jobs that have no printing considerations.
  8. 8. OPEN TYPE FONTS Is a kind of superset of Type I and TrueType font formats with added enhancements. The new features that benefit designers the most provide multi platform support, expanded character sets and glyph substitution
  9. 9. OPEN TYPE • EXPANDED CHARACTER SET: It can include many more characters than the 256 we were used to with Type I and TrueType fonts. This means it can include true drawn small caps, old style figures, extended ligatures set, swash and alternate characters and symbols etc., • GLYPH SUBSTITUTION: open type have a brain and know when to inset certain ligatures, swashes or special characters.

×