4. Headline
• Simple and direct
• Catchy
• Focused on the need and desire
• Provocative
• Inviting to work
8 in 10 people read only headlines
2 in 10 people read all article
12. • The increase in clips sales
by 57% (product
placement)
• The increase of viewing
clips 1000%
• 2300 shares on
Facebooku
• 2 mln views on YouTube
in 72 hours after
publication
13. In conclusion …
1. Intriguing
2. Make emotions
3. Observe and imitate trends
4. Serve practical knowledge in a nutshell
5. Take care of the the media channels