10 Steps To Developing Branded Content That Offers The ROI You Demand
•Transferir como PPT, PDF•
1 gostou•529 visualizações
Byron White's Search Engine Strategies presentation. San Francisco, CA, August 19th, 2010.
![Start with an idea session discussing ideas and options for branded content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (17)
Semelhante a 10 Steps To Developing Branded Content That Offers The ROI You Demand
Semelhante a 10 Steps To Developing Branded Content That Offers The ROI You Demand (20)
Mais de WriterAccess
Mais de WriterAccess (13)
Último
Último (20)
10 Steps To Developing Branded Content That Offers The ROI You Demand
- 1. 10 Steps to developing branded content that offers the ROI you demand for the investment Byron White Chief Idea Officer ideaLaunch Search Engine Strategies San Francisco August 19, 2010
- 3. Evaluate organic market share and pinpoint opportunity for branded content impact
- 8. Build out an editorial calendar for branded content distribution
- 9. Optimize you’re content, images and link strategy Link Building Tip I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.
- 13. Track improved listing positions impacted by content deployment
- 14. Track increase in organic traffic impacted by content deployment
- 15. Track repeat visitation post branded content deployment
- 16. Track time on site impacted by content deployment
- 17. Track increases in lead generation interacting with content assets
- 18. Track improved conversion rates from landing page optimization
- 19. Track increased sales impacted by branded content interaction
- 20. Case Study #1: ideaLaunch and “Press Release Magic”
Notas do Editor
- Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
- POSSIBLY ENTER A STYLE GUIDE FOR OWD
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- OK
- OK
- OK
- Wayne-- Circle the Content Asset in the chart above for clarity,
- Drop in the SpyFu Logo over ideaLaunch.
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- OK