http://idcee.org/p/yury-demidovich/
Yury Demidovich participated in the IDCEE 2013 Panel "The next innovation wave in mobile payments in CEE: who will survive?"
Yury Demidovich has served as head of business development of Visa Qiwi Wallet segment since November 2008. Mr. Demidovich has over 22 years of experience in the payment services industry. He is also a senior vice president in charge of business development at Qiwi Bank, a position he has held since November 2008. Before joining Yury Demidovich was CEO of JSC Sbercard from November 2005 until April 2007. Previously, from April 1991 until October 2005, he was an executive vice president of BGS SmartCard Systems A.G. and head of its Russian and CIS representative office. Mr. Demidovich graduated from Bauman Moscow State Technical University in 1988 with a master’s degree in engineering.
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IDCEE 2013: Next generation payment services in Russia and the CIS - Yury Demidovich (Head of Business Development @ QIWI)
1. QIWI - leading provider of
next generation payment
services in Russia and the
CIS
2. History and evolution
QIWI brand &
QIWI Wallet
launched
OSMP
established
2007
2004
2008
•
•
2011
2009
2012
2010
• NASDAQ IPO
2005
• QIWI and Visa form a
strategic alliance
1999
• OSMP and e-port
integrate operations
e-port established
2013
QIWI acquires a bank
Mitsui invests in QIWI
International
expansion
started
Merger of eport and
OSMP: QIWI
Group
established
• Visa prepaid launch
•
World’s first Visa
Personal Payment
Fast Funds
transaction processed
Market evolution
1999: Scratch
1999: Scratch
cards
cards
2001: Electronic
2001: Electronic
vouchers
vouchers
2003: Push
2003: Push
payments
payments
2006: Self-service kiosks
2006: Self-service kiosks
2008: Qiwi Wallet
2008: Qiwi Wallet
Future: Open Platform
Future: Open Platform
4. QIWI is a Leading Provider of “Next
Generation” Payment Services
Largest Kiosk
Network in
Russia
Leading E-Wallet
System in Russia
Self-Service Kiosks
Convert Cash
into “Electronic Money”
Electronic Wallet
Access Electronic Money
Online and via Mobile Phone
QIWI Enables Consumers and Merchants to Use and Accept Electronic Payments
• Pay Bills
• Top Up Mobile Phone
• Shop Online/Via Mobile
• Get and Load a Prepaid Card
• Send Money • Pay with Mobile Phone • Accept Electronic Payments • Access Your Bank Account
• Buy Tickets
• Send Social Media Gifts • Book and Purchase Travel
• Many More…
4
5. QIWI is a Leader with Strong Market
Presence
60 Million
Consumers
Monthly
14 Million
Virtual
Wallets
169,000
Kiosks &
Terminals
8,400
54,000+
Distribution Merchants &
Agents
Providers
210
Banks
QIWI is a Trusted Brand and One of the Most Recognized in Russia
5
6. Unique portfolio of payment
products and financial services
Large Suite of Integrated Offerings Available Across Multiple Interfaces
Mobile Network
Operators
Insurance
Financial
Institutions
Lotteries
MLM
Software
Utilities
Coupons
Internet
and TV
Education
Travel and
Entertainment
E-Commerce
C2G
V / MA
Card Services
Social Networks
Charity
Money
Remittance
Online games
6
7. QIWI has a Proprietary, Integrated Payments
Network that Connects Physical and Virtual
Worlds
Leader with a strong market position
Advanced Technology Platform
Broad and Convenient Access
Strong Security & Compliance
Key Strategic Partnerships (Visa Inc.)
Proprietary Agent Distribution Model
7
8. Solution: QIWI
Network that Connects Physical and Virtual Worlds
Access Electronic Money
Online and via Mobile Phone
Convert Cash
into “Electronic Money”
Q2 2013:
o169,000 terminals and kiosks
o46,000 merchants
o60 million unique payers per month
o14,1 million Visa QIWI Wallet users
o$3.8 billion QIWI kiosk payments
o$1.8 billion Visa QIWI Wallet payments
Largest Self service
cash accepting kiosks
Network in Russia
Leading
E-Wallet System in Russia
Source: QIWI Q2 2013 quarterly results
8
First, let me explain WHAT we do….
QIWI is the LEADING provider of NEXT GENERATION Payment Services in Russia and the CIS
We started by building what has become the largest network of kiosks in Russia. At these kiosks consumers insert cash into these machines…and then make a wide variety of Payments electronically.
This was important…because in Russia…like most emerging markets…the majority of people use cash to make payments
At a QIWI kiosk….a consumer can use cash to:
…”Top Up” her mobile phone, as you just saw
…pay his utility bills
…buy a train ticket
…send money to family members
…participate in charity programs
…access his different banks accounts
…and use thousands of other services
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We built our network of kiosks by selling our service to local agents who own, maintain and distribute the machines….so WE don’t have to.
This model has enabled us to build a very large branded network… and attract millions of consumers who use our kiosks EVERY DAY.
Several years ago…we realized that we could ALSO offer our consumers an electronic wallet that they could use to store their cash…shop online…or make payments with their mobile phones
So, we built the largest VIRTUAL payment system in Russia with acceptance by over 54,000 eCommerce merchants globally
….QIWI is already a LEADER in the market
We have achieved GREAT success in building the business…
AND have established a VERY strong presence in our markets
….We serve over 60 million consumers
… and have converted over 14 million of them to sign up and use our electronic wallet (Visa QIWI Wallet).
We also have a huge distribution footprint… which is managed by over 8,400 distribution agents…
…With nearly 169,000 kiosks that are all in public locations where people are passing by – shops, business centers, railway stations…even on the street corners
…We ALSO have over 54,000 merchants and service providers who accept our payments
…AND we have TWO HUNDRED and TEN…. BANK Partners….who we HELP… to provide advanced financial services… to THEIR CUSTOMERS.
COMBINED…this scale has enabled us to create one of the BEST KNOWN and… TRUSTED BRANDS IN RUSSIA…
QIWI Wallet has a large portfolio of integrated payment services that can be accessed through any interface.
For example:
1) My teenage Son uses QIWI Wallet WEB application to upload his “World of Tanks” gaming account when he runs out of ammunition
2) My older Daughter spends almost half of her free time in Facebook… and with the QIWI Wallet Facebook application…. she can send a QIWI Visa virtual gift card to her friends for their birthdays
3) My Mother uses QIWI to pay monthly Utility Bills
4) AND when my wife is short of money while shopping …
... I can transfer more money to her QIWI VISA prepaid card… in JUST two clicks on my QIWI mobile phone application…
And believe me, it’s very important that my wife can continue her shopping IN SECONDS...
Seriously, this is INCREDIBLE functionality… This is EXACTLY WHY our consumers LOVE QIWI… and why merchants and partners JOIN us.
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We have been able to build these capabilities and become so successful because…we own a unique and fully integrated payments network…that operates in the physical AND virtual worlds SEAMLESSLY.
The QIWI Network is very powerful because it connects all of our consumers, merchants and partners in a single secure and trusted environment…
…QIWI allows them to communicate and transact very quickly and easily…. across any product…in any environment….at any time…
…AND it uses valuable data to create new marketing opportunities that increase the value of our network.
[P]
As you might guess, this is not so easy to do…and I believe that this combination of physical and virtual services is absolutely UNIQUE IN THE WORLD.
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