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QIWI - leading provider of
next generation payment
services in Russia and the
CIS
History and evolution
QIWI brand &
QIWI Wallet
launched

OSMP
established

2007

2004

2008

•
•

2011
2009

2012

2010
• NASDAQ IPO

2005

• QIWI and Visa form a
strategic alliance

1999

• OSMP and e-port

integrate operations

e-port established

2013

QIWI acquires a bank
Mitsui invests in QIWI

International
expansion
started

Merger of eport and
OSMP: QIWI
Group
established

• Visa prepaid launch

•

World’s first Visa
Personal Payment
Fast Funds
transaction processed

Market evolution
1999: Scratch
1999: Scratch
cards
cards

2001: Electronic
2001: Electronic
vouchers
vouchers

2003: Push
2003: Push
payments
payments

2006: Self-service kiosks
2006: Self-service kiosks

2008: Qiwi Wallet
2008: Qiwi Wallet

Future: Open Platform
Future: Open Platform
NASDAQ [QIWI]

3
Source: finance.yahoo.com
QIWI is a Leading Provider of “Next
Generation” Payment Services
Largest Kiosk
Network in
Russia

Leading E-Wallet
System in Russia

Self-Service Kiosks

Convert Cash
into “Electronic Money”

Electronic Wallet

Access Electronic Money
Online and via Mobile Phone

QIWI Enables Consumers and Merchants to Use and Accept Electronic Payments
• Pay Bills

• Top Up Mobile Phone

• Shop Online/Via Mobile

• Get and Load a Prepaid Card

• Send Money • Pay with Mobile Phone • Accept Electronic Payments • Access Your Bank Account
• Buy Tickets

• Send Social Media Gifts • Book and Purchase Travel

• Many More…
4
QIWI is a Leader with Strong Market
Presence

60 Million
Consumers
Monthly

14 Million
Virtual
Wallets

169,000
Kiosks &
Terminals

8,400
54,000+
Distribution Merchants &
Agents
Providers

210
Banks

QIWI is a Trusted Brand and One of the Most Recognized in Russia
5
Unique portfolio of payment
products and financial services
Large Suite of Integrated Offerings Available Across Multiple Interfaces

Mobile Network
Operators

Insurance

Financial
Institutions

Lotteries

MLM

Software

Utilities

Coupons

Internet
and TV

Education

Travel and
Entertainment

E-Commerce

C2G

V / MA
Card Services

Social Networks

Charity

Money
Remittance

Online games

6
QIWI has a Proprietary, Integrated Payments
Network that Connects Physical and Virtual
Worlds

 Leader with a strong market position

 Advanced Technology Platform

 Broad and Convenient Access

 Strong Security & Compliance

 Key Strategic Partnerships (Visa Inc.)

 Proprietary Agent Distribution Model

7
Solution: QIWI
Network that Connects Physical and Virtual Worlds

Access Electronic Money
Online and via Mobile Phone

Convert Cash
into “Electronic Money”

Q2 2013:

o169,000 terminals and kiosks
o46,000 merchants
o60 million unique payers per month
o14,1 million Visa QIWI Wallet users
o$3.8 billion QIWI kiosk payments
o$1.8 billion Visa QIWI Wallet payments
Largest Self service
cash accepting kiosks
Network in Russia

Leading
E-Wallet System in Russia
Source: QIWI Q2 2013 quarterly results

8
Thank you!
Thank you!

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IDCEE 2013: Next generation payment services in Russia and the CIS - Yury Demidovich (Head of Business Development @ QIWI)

  • 1. QIWI - leading provider of next generation payment services in Russia and the CIS
  • 2. History and evolution QIWI brand & QIWI Wallet launched OSMP established 2007 2004 2008 • • 2011 2009 2012 2010 • NASDAQ IPO 2005 • QIWI and Visa form a strategic alliance 1999 • OSMP and e-port integrate operations e-port established 2013 QIWI acquires a bank Mitsui invests in QIWI International expansion started Merger of eport and OSMP: QIWI Group established • Visa prepaid launch • World’s first Visa Personal Payment Fast Funds transaction processed Market evolution 1999: Scratch 1999: Scratch cards cards 2001: Electronic 2001: Electronic vouchers vouchers 2003: Push 2003: Push payments payments 2006: Self-service kiosks 2006: Self-service kiosks 2008: Qiwi Wallet 2008: Qiwi Wallet Future: Open Platform Future: Open Platform
  • 4. QIWI is a Leading Provider of “Next Generation” Payment Services Largest Kiosk Network in Russia Leading E-Wallet System in Russia Self-Service Kiosks Convert Cash into “Electronic Money” Electronic Wallet Access Electronic Money Online and via Mobile Phone QIWI Enables Consumers and Merchants to Use and Accept Electronic Payments • Pay Bills • Top Up Mobile Phone • Shop Online/Via Mobile • Get and Load a Prepaid Card • Send Money • Pay with Mobile Phone • Accept Electronic Payments • Access Your Bank Account • Buy Tickets • Send Social Media Gifts • Book and Purchase Travel • Many More… 4
  • 5. QIWI is a Leader with Strong Market Presence 60 Million Consumers Monthly 14 Million Virtual Wallets 169,000 Kiosks & Terminals 8,400 54,000+ Distribution Merchants & Agents Providers 210 Banks QIWI is a Trusted Brand and One of the Most Recognized in Russia 5
  • 6. Unique portfolio of payment products and financial services Large Suite of Integrated Offerings Available Across Multiple Interfaces Mobile Network Operators Insurance Financial Institutions Lotteries MLM Software Utilities Coupons Internet and TV Education Travel and Entertainment E-Commerce C2G V / MA Card Services Social Networks Charity Money Remittance Online games 6
  • 7. QIWI has a Proprietary, Integrated Payments Network that Connects Physical and Virtual Worlds  Leader with a strong market position  Advanced Technology Platform  Broad and Convenient Access  Strong Security & Compliance  Key Strategic Partnerships (Visa Inc.)  Proprietary Agent Distribution Model 7
  • 8. Solution: QIWI Network that Connects Physical and Virtual Worlds Access Electronic Money Online and via Mobile Phone Convert Cash into “Electronic Money” Q2 2013: o169,000 terminals and kiosks o46,000 merchants o60 million unique payers per month o14,1 million Visa QIWI Wallet users o$3.8 billion QIWI kiosk payments o$1.8 billion Visa QIWI Wallet payments Largest Self service cash accepting kiosks Network in Russia Leading E-Wallet System in Russia Source: QIWI Q2 2013 quarterly results 8

Notas do Editor

  1. First, let me explain WHAT we do…. QIWI is the LEADING provider of NEXT GENERATION Payment Services in Russia and the CIS We started by building what has become the largest network of kiosks in Russia. At these kiosks consumers insert cash into these machines…and then make a wide variety of Payments electronically. This was important…because in Russia…like most emerging markets…the majority of people use cash to make payments At a QIWI kiosk….a consumer can use cash to: …”Top Up” her mobile phone, as you just saw …pay his utility bills …buy a train ticket …send money to family members …participate in charity programs …access his different banks accounts …and use thousands of other services [P] We built our network of kiosks by selling our service to local agents who own, maintain and distribute the machines….so WE don’t have to. This model has enabled us to build a very large branded network… and attract millions of consumers who use our kiosks EVERY DAY. Several years ago…we realized that we could ALSO offer our consumers an electronic wallet that they could use to store their cash…shop online…or make payments with their mobile phones So, we built the largest VIRTUAL payment system in Russia with acceptance by over 54,000 eCommerce merchants globally
  2. ….QIWI is already a LEADER in the market We have achieved GREAT success in building the business… AND have established a VERY strong presence in our markets ….We serve over 60 million consumers … and have converted over 14 million of them to sign up and use our electronic wallet (Visa QIWI Wallet). We also have a huge distribution footprint… which is managed by over 8,400 distribution agents… …With nearly 169,000 kiosks that are all in public locations where people are passing by – shops, business centers, railway stations…even on the street corners …We ALSO have over 54,000 merchants and service providers who accept our payments …AND we have TWO HUNDRED and TEN…. BANK Partners….who we HELP… to provide advanced financial services… to THEIR CUSTOMERS. COMBINED…this scale has enabled us to create one of the BEST KNOWN and… TRUSTED BRANDS IN RUSSIA…
  3. QIWI Wallet has a large portfolio of integrated payment services that can be accessed through any interface. For example: 1) My teenage Son uses QIWI Wallet WEB application to upload his “World of Tanks” gaming account when he runs out of ammunition 2) My older Daughter spends almost half of her free time in Facebook… and with the QIWI Wallet Facebook application…. she can send a QIWI Visa virtual gift card to her friends for their birthdays 3) My Mother uses QIWI to pay monthly Utility Bills 4) AND when my wife is short of money while shopping … ... I can transfer more money to her QIWI VISA prepaid card… in JUST two clicks on my QIWI mobile phone application… And believe me, it’s very important that my wife can continue her shopping IN SECONDS... Seriously, this is INCREDIBLE functionality… This is EXACTLY WHY our consumers LOVE QIWI… and why merchants and partners JOIN us. FLIP PAGE
  4. We have been able to build these capabilities and become so successful because…we own a unique and fully integrated payments network…that operates in the physical AND virtual worlds SEAMLESSLY. The QIWI Network is very powerful because it connects all of our consumers, merchants and partners in a single secure and trusted environment… …QIWI allows them to communicate and transact very quickly and easily…. across any product…in any environment….at any time… …AND it uses valuable data to create new marketing opportunities that increase the value of our network. [P] As you might guess, this is not so easy to do…and I believe that this combination of physical and virtual services is absolutely UNIQUE IN THE WORLD. FLIP PAGE