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dealroom.co 
the future of capital raising
Finance 1.0
Finance 1.0 
Sophisticated financier, 
connected, smart, worldly…
Finance 1.0 
“A man generally has two reasons 
for doing a thing. One that sounds 
good, and a real one.”
Finance 2.0
Finance 2.0 
Big balance sheets, PhDs, 
Excel models, pitch books...
Finance 2.0 
And excess…
Finance 3.0
Finance 3.0 
Peer-to-Peer 
Lower costs Fragmentation
“No problem can be solved 
until it is reduced to some 
simple form.”
Capital market problems 
that need solving 
dealroom.co 
Protection 
from crooks 
Make the best 
investment 
decisions
Capital market problems 
that need solving 
dealroom.co 
x Information 
asymetry 
x Adverse 
selection x Winner’s curse 
Protection 
from crooks 
Make the best 
investment 
decisions
Capital market problems 
that need solving 
Make the best 
investment 
decisions 
dealroom.co 
ü Screening 
tools 
Protection 
from crooks 
ü Legal 
framework 
ü Reporting 
standards 
ü Reputation 
system 
ü Accountability 
x Information 
asymetry 
x Adverse 
selection x Winner’s curse 
ü Incentives
Tech investing: 
Different models 
for different growth 
dealroom.co 
stages
Seed stage capital 
dealroom.co
Seed stage capital 
dealroom.co 
60% 
Source: Fundable.. 
20% 
7% 7% 5% 2% 
personal 
savings & 
credit 
friends & 
family 
venture 
capital 
angel 
investors 
banks crowd 
funding
Seed stage capital 
dealroom.co 
60% 
Source: Fundable.. 
20% 
7% 7% 5% 2% 
personal 
savings & 
credit 
friends & 
family 
venture 
capital 
angel 
investors 
banks crowd 
funding 
$ % ?
Seed stage capital 
dealroom.co 
60% 
Source: Fundable.. 
20% 
7% 7% 5% 2% 
personal 
savings & 
credit 
friends & 
family 
venture 
capital 
angel 
investors 
banks crowd 
funding 
$ % ? 
x Information 
asymetry 
x Adverse 
selection
Seed stage capital 
dealroom.co 
60% 
Source: Fundable.. 
20% 
7% 7% 5% 2% 
personal 
savings & 
credit 
friends & 
family 
venture 
capital 
angel 
investors 
banks crowd 
funding 
$ % ?
Growth capital 
dealroom.co
Growth stage capital 
dealroom.co 
OLD 
LPs 
Asset managers, funds of funds, 
family offices, wealthy individuals 
GPs 
Venture Capital funds 
Investment 
opportunities
Growth stage capital 
OLD NEW 
Asset 
managers 
Funds of 
funds 
Entrepreneurs 
Mentors 
Wealthy 
individuals 
Lead 
investors 
dealroom.co 
LPs 
Asset managers, funds of funds, 
family offices, wealthy individuals 
GPs 
Venture Capital funds 
Investment 
opportunities 
Investment 
opportunities
“A man I do not trust could 
not get money from me on all 
the bonds in Christendom.”
Historically, founders had two 
choices for fundraisings or exits 
dealroom.co 
24
Historically, founders had two 
choices for fundraisings or exits 
dealroom.co 
25 
Do-it-Yourself 
ü Save on fees 
ü Directly in control 
x Limited network 
x No tactical advice 
x No support if process derails 
x Fair deal terms?
Historically, founders had two 
choices for fundraisings or exits 
Do-it-Yourself Advisor 
dealroom.co 
26 
ü Has a “rolodex” 
ü Transaction support 
x Extremely costly 
x Requires exclusivity 
x Black-box 
x Not data-driven 
ü Save on fees 
ü Directly in control 
x Limited network 
x No tactical advice 
x No support if process derails 
x Fair deal terms?
We deliver all the benefits of an 
advisor without the onerous terms 
dealroom.co 
Do-it-Yourself 
dealroom.co 
Advisor 
27 
ü Save on fees 
ü Directly in control 
x Limited network 
x No tactical advice 
x No support if 
process derails 
x Fair deal terms? 
ü Full control 
ü Real-time transparency 
ü Select from the best funds 
ü Full advisory support 
ü Flexible terms 
ü Achieve market value 
ü Track-record 
ü Has a “rolodex” 
ü Transaction support 
x Extremely costly 
x Requires exclusivity 
x Black-box 
x Not data-driven
A single private workspace from 
launch to completion 
dealroom.co 28
A single private workspace from 
launch to completion 
dealroom.co 29 
✓ Upload and 
share KPIs 
securely
A single private workspace from 
launch to completion 
dealroom.co 30 
✓ Upload and 
share KPIs 
securely 
✓ Choose the best 
investors to work 
with
A single private workspace from 
launch to completion 
✓ Monitor investor 
interest & activity 
dealroom.co 31 
✓ Upload and 
share KPIs 
securely 
✓ Choose the best 
investors to work 
with
A single private workspace from 
launch to completion 
✓ Monitor investor 
interest & activity 
dealroom.co 32 
✓ Upload and 
share KPIs 
securely 
✓ Streamline and 
simplify the 
funding process 
✓ Choose the best 
investors to work 
with
Connecting technology 
companies with venture capital 
The image cannot be displayed. Your computer may not 
have enough memory to open the image, or the image 
may have been corrupted. Restart your computer, and
Investors Companies 
dealroom.co 34 
dealroom.co
Investors Companies 
dealroom.co 35 
ü 1,137 funds 
ü 244 super angels 
ü most geographies 
ü all growth stages 
ü experience across 
sectors 
ü high engagement 
dealroom.co
Companies 
dealroom.co 36 
Investors 
ü 1,137 funds 
ü 244 super angels 
ü most geographies 
ü all growth stages 
ü experience across 
sectors 
ü high engagement 
ü 15,000+ 
companies 
ü all industries 
ü all growth stages 
ü across Europe 
and beyond 
dealroom.co
Companies 
dealroom.co 37 
Investors 
ü 1,137 funds 
ü 244 super angels 
ü most geographies 
ü all growth stages 
ü experience across 
sectors 
ü high engagement 
ü 13,500+ 
companies 
ü all industries 
ü all growth stages 
ü across Europe 
and beyond 
350,000 tracking connections 
dealroom.co
Companies 
dealroom.co 38 
Investors 
ü 1,137 funds 
ü 244 super angels 
ü most geographies 
ü all growth stages 
ü experience across 
sectors 
ü high engagement 
ü 13,500+ 
companies 
ü all industries 
ü all growth stages 
ü across Europe 
and beyond 
350,000 tracking connections 
dealroom.co 
14 completed fundraisings 
€5-10M median size
“Go as far as you can see. 
When you get there, 
you'll be able to see farther.”
dealroom.co 
dealroom.co 
AMSTERDAM | BERLIN | LONDON 
dealroom.co B.V. 
Bachstraat 15 
1077 GE Amsterdam 
The Netherlands 
team@dealroom.co

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IDCEE 2014: The Future Of Investing: How Has The Fundraising System Changed - Yoram Wijngaarde (Founder @ Dealroom)

  • 1. dealroom.co the future of capital raising
  • 3. Finance 1.0 Sophisticated financier, connected, smart, worldly…
  • 4. Finance 1.0 “A man generally has two reasons for doing a thing. One that sounds good, and a real one.”
  • 6. Finance 2.0 Big balance sheets, PhDs, Excel models, pitch books...
  • 7. Finance 2.0 And excess…
  • 9. Finance 3.0 Peer-to-Peer Lower costs Fragmentation
  • 10. “No problem can be solved until it is reduced to some simple form.”
  • 11. Capital market problems that need solving dealroom.co Protection from crooks Make the best investment decisions
  • 12. Capital market problems that need solving dealroom.co x Information asymetry x Adverse selection x Winner’s curse Protection from crooks Make the best investment decisions
  • 13. Capital market problems that need solving Make the best investment decisions dealroom.co ü Screening tools Protection from crooks ü Legal framework ü Reporting standards ü Reputation system ü Accountability x Information asymetry x Adverse selection x Winner’s curse ü Incentives
  • 14. Tech investing: Different models for different growth dealroom.co stages
  • 15. Seed stage capital dealroom.co
  • 16. Seed stage capital dealroom.co 60% Source: Fundable.. 20% 7% 7% 5% 2% personal savings & credit friends & family venture capital angel investors banks crowd funding
  • 17. Seed stage capital dealroom.co 60% Source: Fundable.. 20% 7% 7% 5% 2% personal savings & credit friends & family venture capital angel investors banks crowd funding $ % ?
  • 18. Seed stage capital dealroom.co 60% Source: Fundable.. 20% 7% 7% 5% 2% personal savings & credit friends & family venture capital angel investors banks crowd funding $ % ? x Information asymetry x Adverse selection
  • 19. Seed stage capital dealroom.co 60% Source: Fundable.. 20% 7% 7% 5% 2% personal savings & credit friends & family venture capital angel investors banks crowd funding $ % ?
  • 21. Growth stage capital dealroom.co OLD LPs Asset managers, funds of funds, family offices, wealthy individuals GPs Venture Capital funds Investment opportunities
  • 22. Growth stage capital OLD NEW Asset managers Funds of funds Entrepreneurs Mentors Wealthy individuals Lead investors dealroom.co LPs Asset managers, funds of funds, family offices, wealthy individuals GPs Venture Capital funds Investment opportunities Investment opportunities
  • 23. “A man I do not trust could not get money from me on all the bonds in Christendom.”
  • 24. Historically, founders had two choices for fundraisings or exits dealroom.co 24
  • 25. Historically, founders had two choices for fundraisings or exits dealroom.co 25 Do-it-Yourself ü Save on fees ü Directly in control x Limited network x No tactical advice x No support if process derails x Fair deal terms?
  • 26. Historically, founders had two choices for fundraisings or exits Do-it-Yourself Advisor dealroom.co 26 ü Has a “rolodex” ü Transaction support x Extremely costly x Requires exclusivity x Black-box x Not data-driven ü Save on fees ü Directly in control x Limited network x No tactical advice x No support if process derails x Fair deal terms?
  • 27. We deliver all the benefits of an advisor without the onerous terms dealroom.co Do-it-Yourself dealroom.co Advisor 27 ü Save on fees ü Directly in control x Limited network x No tactical advice x No support if process derails x Fair deal terms? ü Full control ü Real-time transparency ü Select from the best funds ü Full advisory support ü Flexible terms ü Achieve market value ü Track-record ü Has a “rolodex” ü Transaction support x Extremely costly x Requires exclusivity x Black-box x Not data-driven
  • 28. A single private workspace from launch to completion dealroom.co 28
  • 29. A single private workspace from launch to completion dealroom.co 29 ✓ Upload and share KPIs securely
  • 30. A single private workspace from launch to completion dealroom.co 30 ✓ Upload and share KPIs securely ✓ Choose the best investors to work with
  • 31. A single private workspace from launch to completion ✓ Monitor investor interest & activity dealroom.co 31 ✓ Upload and share KPIs securely ✓ Choose the best investors to work with
  • 32. A single private workspace from launch to completion ✓ Monitor investor interest & activity dealroom.co 32 ✓ Upload and share KPIs securely ✓ Streamline and simplify the funding process ✓ Choose the best investors to work with
  • 33. Connecting technology companies with venture capital The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and
  • 35. Investors Companies dealroom.co 35 ü 1,137 funds ü 244 super angels ü most geographies ü all growth stages ü experience across sectors ü high engagement dealroom.co
  • 36. Companies dealroom.co 36 Investors ü 1,137 funds ü 244 super angels ü most geographies ü all growth stages ü experience across sectors ü high engagement ü 15,000+ companies ü all industries ü all growth stages ü across Europe and beyond dealroom.co
  • 37. Companies dealroom.co 37 Investors ü 1,137 funds ü 244 super angels ü most geographies ü all growth stages ü experience across sectors ü high engagement ü 13,500+ companies ü all industries ü all growth stages ü across Europe and beyond 350,000 tracking connections dealroom.co
  • 38. Companies dealroom.co 38 Investors ü 1,137 funds ü 244 super angels ü most geographies ü all growth stages ü experience across sectors ü high engagement ü 13,500+ companies ü all industries ü all growth stages ü across Europe and beyond 350,000 tracking connections dealroom.co 14 completed fundraisings €5-10M median size
  • 39. “Go as far as you can see. When you get there, you'll be able to see farther.”
  • 40. dealroom.co dealroom.co AMSTERDAM | BERLIN | LONDON dealroom.co B.V. Bachstraat 15 1077 GE Amsterdam The Netherlands team@dealroom.co