1. Digital Marketing
Learn the essence of Digital Marketing
through this slide and how it is helpful
for growth of your online business

2. What is Digital Marketing
Using digital channels (such as blog, website, search
engine, social media, email, mobile etc.) to apply various
forms of online marketing processes and functions (such
as search engine optimization, search engine marketing,
social media marketing, online advertising, online
branding, content marketing, viral marketing, video
marketing, email marketing, and mobile marketing etc. )
to market and promote products and services.

3. Scope Of Digital Marketing
• Today, no marketing plan or strategy is complete
without digital strategy. Almost all industries have
been using digital marketing to build brand, generate
leads or sell. Just do a simple Google about any
company or brand, most probably you'll find them
online, and their real time digital strategy in it's full
vigor.

4. Digital Marketing as Discipline and Career
• However, for developing digital strategy you require
variety of skills and knowledge in statistics,
technology, creativity, data-interpretation, e-
commerce, e-business, online customer behavior
and artistic visualization.

5. List of specializations:
• Affiliate Marketing
• Analytics
• Blogging
• Content Strategy and Marketing
• Conversion Rate Optimization
• Copywriting
• Email Marketing
• Mobile Marketing
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Social Media Optimization
• Video Marketing

6. Why Jump into Digital Marketing
• India’s internet population has crossed 200 million mark this
year in October, and all set to overtake US by June 2014 at
current rate, making it second biggest Internet population in
the world after China.
• The Internet’s contribution to India’s economy will grow from
US$ 30 billion in 2012 to US$ 100 billion in 2015.
• Career in digital marketing offers – creativity, decent
remunerations and rewards, better career prospects, higher
growth, and entrepreneurial spirit.

7. Internet Users by Regions
As of July 1, 2013:
7iCubesKonnect
Source : Internet Live Stats (elaboration of data by International
Telecommunication Union (ITU)
* estimate for July 1, 2014

8. Top Internet Using Countries
8iCubesKonnect
Source : Internet Live Stats (elaboration of data by International
Telecommunication Union (ITU)
* estimate for July 1, 2014

9. Eligibility and Skills Requirements
• Creative skills
• Have a strong presence online
• Understand people, and
• consumer behavior
• Analytical skills
• Must understand importance of deadlines
• Be able to measure everything

10. Jobs and Opportunities
Most Desirable Skills Talent Gap
Analytics 37%
Mobile Marketing 29%
Content Marketing 27%
Social Media 27%
Email Marketing 27%
Marketing Automation 24%
SEO 19%
Digital Advertising 12%

11. Digital Marketing in News

12. Learn Digital Marketing
• Student from any field can take up Digital Marketing as a
career
• An aspirant can opt for a number of courses such as Diploma
in Digital Marketing, Executive Programme in Digital
Marketing (EPDM), MSc in Digital Marketing (following a
diploma or certificate) and numerous IAMAI ( Internet and
Mobile Association of India)-approved programmes.
• Many management institutes (such as IIMs) also offer digital
marketing learning programmes in association with different
Training .

13. Digital Marketing Training in Colleges
iCubesKonnect 13
iCubesKonnect is India’s leading Digital Marketing training company and
first to conduct digital Marketing Trainings in educational institutes for
digital job recruitments in web based companies.
It is the training arm of iCubes and has rich experience in conducting
workshops and trainings in the digital domain.
The first educational initiative in digital marketing from iCubes was Email
Vidya, launched in 2010 it conducted more than 20 workshops covering
regions like Singapore and Dubai.
The first educational initiative in digital marketing from iCubes was Email
Vidya, launched in 2010 it conducted more than 20 workshops covering
regions like Singapore and Dubai.

14. Model
Digital
Marketing
Trainings
Screening
Placement
Process
iCubesKonnect 14
Student’s oriented training
 Conceptual Understanding
Industry Need Based
iCubesKonnect Certification
Screening
Test in Digital Marketing
General Aptitude Test
Personal Interview
Candidate Shortlisting
Placements
Shortlisted Profiles will be sent to
companies
Hiring Process by Company
Students not placed will continue to
get Job Vacancy Updates

15. Benefits to Students
iCubesKonnect 15
Exposure to Digital Industry with Job opportunities
Edge over others with Digital Marketing Certification from
iCubesKonnect
Job Updates about future openings in digital sector
Networking scope through interactions with Industry Experts

16. Contact Us:
- info@icubeskonnect.com
+91 9990884740
For further Enquiries :-
Please visit -
http://www.icubeskonnect.com/Contactus
Address :
Regional Training Centre (Gurgaon)
Quotient Four Technologies Pvt. Ltd.
345, 5th Floor
Udyog Vihar , Phase - II
Gurgaon, Haryana – 122016
Regional Training Centre (Kochi)
Quotient Four Technologies Pvt. Ltd.
First Floor, Business Communication
Centre,
Chirammel Chambers, Kurishpally Road,
Ernakulum , Kerala – 682015
- http://www.icubeskonnect.com
16iCubesKonnect

17. Thank You
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