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iCrossing UK CEO Paul Doleman presents on the ever growing influence of the gaming layer.
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The World is a Playground
1.
The World is
a Playground Building a game layer on top of the world‘s information Paul Doleman Chief Executive Officer, iCrossing UK Paul.doleman@icrossing.co.uk 07718 585165 TWITTER: @pauldoleman http://connect.icrossing.co.uk
2.
Play, learn, and
grow
3.
4.
5.
6.
Looking back, for
a moment.
7.
8.
9.
SOCIAL MEDIA IS
FINISHED 35
10.
Last decade socialised
the web
11.
This decade is
all about the game layer 35
12.
13.
This sucks!
14.
Game Dynamics DO
influence actual behaviour
15.
A day in
Doleman’s life…
16.
17.
18.
19.
20.
21.
Appointment Dynamic Farmville (can
70 million Americans be wrong) Smurfs – a personal tragedy Glow Caps
22.
Influence and Status
Dynamic Foursquare Mayor Modern Warfare genre School is a game (MIT research, MA schools)
23.
Progression Dynamic Completeness of
Profile Airline Miles World of Warcraft (6 hours per day, Paladins et al)
24.
Communal Discovery Digg News
– find the best stories - leader board McDonald's Monopoly Ballon Challenge, DARPA, MIT Pyramid
25.
Countdown Mario Cart or
Bejeweled Manchester City FC “City Square Beer” Pricedrop TV
26.
Viral Game Mechanics
Avoidance Shell Game Countdown Behavioural Contrast Progression Urgent Optimism Lottery Loyalty Variable Interval Rewards Companion Gaming Ration Reward Schedules Appointment Re-enforcer Epic Meaning Behavioural Momentum Response Influence Blissful Producitivity Free Lunch Chain Scehdule Cascading Information Theory Meta Game Extinction Collaboration
27.
Launching a new
service Travel money at the POS
28.
The debate Awareness, sharing,
gaming, microsites and social spaces.
29.
The concept Learning through
UX Extra pins
30.
31.
32.
Wrap Up http://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.html http://socialtimes.com/game-dynamics-online-commerce_b78511 Paul Doleman Chief
Executive Officer, iCrossing UK Paul.doleman@icrossing.co.uk 07718 585165 TWITTER: @pauldoleman http://connect.icrossing.co.uk
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