Twiddy Uses iContact to Connect Beachgoers with Dream Vacation Rentals

1. Customer Success Story
Twiddy Uses iContact to Connect
Beachgoers with Dream Vacation Rentals
Customer:
Twiddy & Company Realtors
Website:
The Challenge www.twiddy.com
Twiddy uses email marketing to increase bookings for its Outer Banks
rental properties. If you had asked the company several years ago if it
was happy with its email marketing provider—which, like many others, What They Do:
offered only basic message creation and sending services—Twiddy
Twiddy & Company Realtors has been helping families find
would have said yes.
their perfect Outer Banks, North Carolina, vacation rentals
for more than 33 years. The company combines its unique
As Twiddy’s email marketing needs evolved over the years, however, the
understanding of the coast with true southern hospitality to
company became less content with its basic email marketing solution. In
bring vacationers the best of the islands.
2010, Twiddy found itself looking for a more sophisticated email
marketing provider.
The Solution
Twiddy’s search led it to iContact, whose segmentation, managed services, and real-time tracking If you want to graduate from being a Padawan
promised an easy path to advanced email marketing.
and become the Jedi master of email
Twiddy had found that among all of its subscribers, previous guests were the “sweet spot” for marketing, you need iContact’s managed
bookings. The company’s old email marketing solution, however, hadn’t made segmentation easy.
services. Our iContact account manager
With iContact, Twiddy was able to segment out this group of subscribers, send targeted messages,
and then track individual interactions, including opens and clicks. Reservations for Twiddy’s rental teaches us the best email marketing tips and
properties flowed in as previous guests received more relevant messages. tricks and helps us put them into practice.”
— Ross Twiddy,
Plus, the messages didn’t only speak to subscribers’ needs; they were also more engaging. Before
joining iContact, Twiddy described its email templates as “cookie cutter.” With the help of its Marketing Director,
Twiddy & Company Realtors
iContact account manager, however, Twiddy was able to create visually stunning, branded email
templates that transported subscribers to the decks of their next vacation homes.
Twiddy’s improved email sends often caused a substantial spike in calls, emails, and visits to the
company’s website. iContact’s real-time tracking capabilities began to have a hand in how
Success Snapshot
Twiddy—a small, family-owned and -operated business—allocated its resources across offices. By 150% increase in clickthrough rate
monitoring real-time opens and clicks, as well as historical engagement levels for its lists, Twiddy 55% increase in ROI
could anticipate how to arrange resources to ensure quality and timely responses. 40% increase in open rate
Today, Twiddy’s email marketing goals are growing along with iContact, whose newer features, such
as Social Tools, give Twiddy an edge up on the competition.
www.iContact.com